Walk and Win!
Company PresentationFebruary 2014
Page 2Tuesday, April 08, 2014Boni Presentation
What is Boni
Engaging Shoppers
Page 3Tuesday, April 08, 2014Boni Presentation
Merge the experiences of online and offline shopping
Boni’s Solution
Technology
• iBeacons
• Mobile App
Loyalty
• Rewarding users’ non-spending behaviours
Engagement
• Personalized, strategicand targetted ads
Page 4Tuesday, April 08, 2014Boni Presentation
1st
Active in the market for over a year
First mover advantage
Producer of Ultrasonic Beacons and iBeacons
App & API designed specifically for the retail industry
Great know-how on beacon technology and mobile retail business
Boni’s USPs
Page 5Tuesday, April 08, 2014Boni Presentation
• Downloads: 35,102 Boni app
• Subscribers: 22,741 a strikingly high subscriber rate of 65%
• Active in: 6 malls + Deploying new 19 malls + Negotiating 40 malls
• 32% of retailers in the malls has engaged to Boni with gifts and offers
• Users in a Mall :
Engaged with shops more than 6,000,000x
Went out shopping more than 40,000x
Seen more than 500,000 offers displayed by Boni
Won more than 10,000,000 Boni points and converted 40% of these pointsfor over 10,000 gifts and promotions
Progress Up-to-Date
Page 6Tuesday, April 08, 2014Boni Presentation
Focus on Malls
Target End-Users
Atractive platform for retailers to advertise
Multiply Client Base
Growth Strategy
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All opportunities displayed on the HomeScreen
Comfortable navigation of Boni’s offerings
Relevant content optimization
Boni’s Interface
Merchant Interface
Content delivery from malls and stores
One-finger flip through ofunique deals & promotions
Overview of all offerings of Boni
One click from all menus of Boni
Partner Malls & Retailers
Clear and easy-to-follow display of points offered in each mall
Stores categorized by on which floor they are located
Color coding of different deals
Lives-updates of which deals have been used and which are still to be enjoyed
Lean and clean look & feel
GiftsBoni Point Offers
Merchants will be offered a client interface
The app will offer many benefits to accurately measure performance of a store
Tracks number of visitors
Tracks and analyzes the crew
Managing beacons (what content to be sent at what part of store etc.)
Easy scrolling of the many gifts Boni offers
Precise and efficent display of details
Strategic deals enabling to quantify valu-added by Boni
Page 8Tuesday, April 08, 2014Boni Presentation
Mall Operators:
Potential (# Malls)
Partners:
300
Turkey Europe MENA
3000
CIS
1000 500
Markets Total
~5000
Growth Opportunity
Page 9Tuesday, April 08, 2014Boni Presentation
• 16 Talented Team Members
• Beacons (BLE & Ultrasonic)
• 4 Patents (1 is being filed)
• Founders’ Fund $150k• Government R&D refund $50k• Seed Investment by Aslanoba Capital $1 mio
• Investments to date $1,2mio
• Mobile Application
• Mobile SDK & API
• Business Product Analysis
• Physical Graph of Shoppers
Investments
Page 10Tuesday, April 08, 2014Boni Presentation
$
Penetration
Data & Analytics
Beacon Production
Mobile API
Retailer Integration
Strong Revenue Potential
Shopper Developmentx x =
Execution Plan for the Near Future
Page 11Tuesday, April 08, 2014Boni Presentation
MallsRetailers
&Brands Install iBeacons &
track usersAdvertise to users
Promotions & Giftsawarded to users
Users
4 malls in operation45 by year-end 2014
132 retailers sent content53 retailers provided gifts
+22k users+12k gifts /promotions collected
Business Model
Page 12Tuesday, April 08, 2014Boni Presentation
Revenue Sources
Revenue Generators Revenue Models
Marketing Revenues
Ads Cost-per-Display
Push Notifications Cost-per-Display
B2B Revenues
Boni Point Sales Pre-Paid
Beacon Sales Flat-rate
Data Sales Flat-rate
Gift Redemption Revenue Sharing
Partner Offers Lead Generation
Page 13Tuesday, April 08, 2014Boni Presentation
Competitors
Illustrative
Reward Barrier
Interface Barrier
Market Penetration Approach