Boni

Walk and Win!

Company PresentationFebruary 2014

Page 2Tuesday, April 08, 2014Boni Presentation

What is Boni

Engaging Shoppers


Merge the experiences of online and offline shopping

Boni’s Solution

Technology

• iBeacons

• Mobile App

Loyalty

• Rewarding users’ non-spending behaviours

Engagement

• Personalized, strategicand targetted ads


1st

Active in the market for over a year

First mover advantage

Producer of Ultrasonic Beacons and iBeacons

App & API designed specifically for the retail industry

Great know-how on beacon technology and mobile retail business

Boni’s USPs


• Downloads: 35,102 Boni app

• Subscribers: 22,741 a strikingly high subscriber rate of 65%

• Active in: 6 malls + Deploying new 19 malls + Negotiating 40 malls

• 32% of retailers in the malls has engaged to Boni with gifts and offers

• Users in a Mall :

Engaged with shops more than 6,000,000x

Went out shopping more than 40,000x

Seen more than 500,000 offers displayed by Boni

Won more than 10,000,000 Boni points and converted 40% of these pointsfor over 10,000 gifts and promotions

Progress Up-to-Date


Focus on Malls

Target End-Users

Atractive platform for retailers to advertise

Multiply Client Base

Growth Strategy


All opportunities displayed on the HomeScreen

Comfortable navigation of Boni’s offerings

Relevant content optimization

Boni’s Interface

Merchant Interface

Content delivery from malls and stores

One-finger flip through ofunique deals & promotions

Overview of all offerings of Boni

One click from all menus of Boni

Partner Malls & Retailers

Clear and easy-to-follow display of points offered in each mall

Stores categorized by on which floor they are located

Color coding of different deals

Lives-updates of which deals have been used and which are still to be enjoyed

Lean and clean look & feel

GiftsBoni Point Offers

Merchants will be offered a client interface

The app will offer many benefits to accurately measure performance of a store

Tracks number of visitors

Tracks and analyzes the crew

Managing beacons (what content to be sent at what part of store etc.)

Easy scrolling of the many gifts Boni offers

Precise and efficent display of details

Strategic deals enabling to quantify valu-added by Boni


Mall Operators:

Potential (# Malls)

Partners:

300

Turkey Europe MENA

3000

CIS

1000 500

Markets Total

~5000

Growth Opportunity


• 16 Talented Team Members

• Beacons (BLE & Ultrasonic)

• 4 Patents (1 is being filed)

• Founders’ Fund $150k• Government R&D refund $50k• Seed Investment by Aslanoba Capital $1 mio

• Investments to date $1,2mio

• Mobile Application

• Mobile SDK & API

• Business Product Analysis

• Physical Graph of Shoppers

Investments


$

Penetration

Data & Analytics

Beacon Production

Mobile API

Retailer Integration

Strong Revenue Potential

Shopper Developmentx x =

Execution Plan for the Near Future


MallsRetailers

&Brands Install iBeacons &

track usersAdvertise to users

Promotions & Giftsawarded to users

Users

4 malls in operation45 by year-end 2014

132 retailers sent content53 retailers provided gifts

+22k users+12k gifts /promotions collected

Business Model


Revenue Sources

Revenue Generators Revenue Models

Marketing Revenues

Ads Cost-per-Display

Push Notifications Cost-per-Display

B2B Revenues

Boni Point Sales Pre-Paid

Beacon Sales Flat-rate

Data Sales Flat-rate

Gift Redemption Revenue Sharing

Partner Offers Lead Generation


Competitors

Illustrative

Reward Barrier

Interface Barrier

Market Penetration Approach

Boni

Business

gifts boni

boni points

offerings of boni

boni presentation focus

boni presentation downloads

boni app subscribers

users users

company presentation