©2011 Global Experience Specialists, Inc. (GES)
ges.com | 800.424.6224
Case Study | Bell Helicopter-, Heli-Expo 2011
GES and Bell Helicopter- Soar Above the Competition
Overview
With a successful business relationship spanning more than 27 years, GES and Bell reached new heights at the 2011 Heli-Expo in Orlando, Florida. The world’s largest trade show dedicated to the international helicopter community, Heli-Expo attracts more than 17,000 participants and 600 exhibitors from all around the world. Debuting two new “ships” to its fleet, Bell asked GES to produce a spectacular experience to reflect its leadership status in the avia-tion industry. GES delivered an impeccable turnkey performance that soared.
©2011 Global Experience Specialists, Inc. (GES)
ges.com | 800.424.6224
Case Study | Bell Helicopter-, Heli-Expo 2011
Objectives
Deliver a spectacular experience to showcase and debut • two new Bell Helicopters, the 407GX and the 407AH.
Position Bell as the one-stop-shop for commercial aviation.•
Solutions
Designed and delivered a spectacular booth to stage the • two new helicopters along with several other machines.
Created a premiere event to unveil the new helicopters, • including dramatic reveal, original music score, atmospheric lighting and special effects, specialty video and customized scripts for executives.
Simulated the new cockpit for attendee interaction. •
Showcased Bell Helicopters in action through video displays.•
Organized a VIP reception for 1,200 attendees.•
Targeted pre-show landing pages to various markets to • capture customer information and product preferences.
Giveaways with the Bell Helicopter brand included eight • water bottle designs focused on target markets, dust cloths, hotel key cards and a specially created Bell cookie.
Designed and created print materials, including • brochures and litho sheets that functioned both as stand alone and integrated marketing tools.
Results
More than 41 orders taken during the four-• day event with 13 on the first day.
70% of invitees attended personalized theater briefings. •
85% of invitees attended Bell’s customer appreciation event.•
With this show’s success, Bell opted to reprise this • booth operation at the June 2011 Paris Air Show.
