©2011 Global Experience Specialists, Inc. (GES) ges.com | 800.424.6224 Case Study | Bell Helicopter-, Heli-Expo 2011 GES and Bell Helicopter- Soar Above the Competition Overview With a successful business relaonship spanning more than 27 years, GES and Bell reached new heights at the 2011 Heli-Expo in Orlando, Florida. The world’s largest trade show dedicated to the internaonal helicopter community, Heli-Expo aracts more than 17,000 parcipants and 600 exhibitors from all around the world. Debung two new “ships” to its fleet, Bell asked GES to produce a spectacular experience to reflect its leadership status in the avia- on industry. GES delivered an impeccable turnkey performance that soared.
Bell Heli Expo 2011 Case Study - GES
May 13, 2015
Global Experience Specialists (GES) kept more than 17,000 participants and 600 exhibitors engaged at Heli-Expo, the world’s largest trade show dedicated to the international helicopter community, by putting Bell Helicopter front and center. The spectacular booth design created to house two new helicopters, coupled with pre and during show marketing tactics, proved to be a huge success. From video, an original music score, and theatrical lighting and special effects, see how GES pulled out all the stops to put Bell in the spotlight.
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©2011 Global Experience Specialists, Inc. (GES)
ges.com | 800.424.6224
Case Study | Bell Helicopter-, Heli-Expo 2011
GES and Bell Helicopter- Soar Above the Competition
Overview
With a successful business relationship spanning more than 27 years, GES and Bell reached new heights at the 2011 Heli-Expo in Orlando, Florida. The world’s largest trade show dedicated to the international helicopter community, Heli-Expo attracts more than 17,000 participants and 600 exhibitors from all around the world. Debuting two new “ships” to its fleet, Bell asked GES to produce a spectacular experience to reflect its leadership status in the avia-tion industry. GES delivered an impeccable turnkey performance that soared.
©2011 Global Experience Specialists, Inc. (GES)
ges.com | 800.424.6224
Case Study | Bell Helicopter-, Heli-Expo 2011
Objectives
Deliver a spectacular experience to showcase and debut • two new Bell Helicopters, the 407GX and the 407AH.
Position Bell as the one-stop-shop for commercial aviation.•
Solutions
Designed and delivered a spectacular booth to stage the • two new helicopters along with several other machines.
Created a premiere event to unveil the new helicopters, • including dramatic reveal, original music score, atmospheric lighting and special effects, specialty video and customized scripts for executives.
Simulated the new cockpit for attendee interaction. •
Showcased Bell Helicopters in action through video displays.•
Organized a VIP reception for 1,200 attendees.•
Targeted pre-show landing pages to various markets to • capture customer information and product preferences.
Giveaways with the Bell Helicopter brand included eight • water bottle designs focused on target markets, dust cloths, hotel key cards and a specially created Bell cookie.
Designed and created print materials, including • brochures and litho sheets that functioned both as stand alone and integrated marketing tools.
Results
More than 41 orders taken during the four-• day event with 13 on the first day.
70% of invitees attended personalized theater briefings. •
85% of invitees attended Bell’s customer appreciation event.•
With this show’s success, Bell opted to reprise this • booth operation at the June 2011 Paris Air Show.
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