Agile product management
with
effectcup
It's more important to do the right thing than to do things right.
Peter Drucker
Product Manager in Agile software development should do the following:
1) deliver user stories from the business idea; 2) define goal and scope of the release;
3) set priorities of user stories within the release.
And it should take little effort!
There are methodologies that help Agile Product Manager accomplish these tasks:
• Effect mapping • Story mapping • Business weighting
Effect
mapping
Customer came up with a
brilliant idea.
How should I turn it into
the product?
I’m a Product Owner
Customer came up with a
brilliant idea.
How should I turn it into
the product?
Build an effect map
and get your user
stories in 4 easy
steps I’m a Product Owner
1. Set a business goal
Business goal is a reason why we start the
development of the product
1. Set a business goal
- What would we like to achieve with this
product?
- Why is it important?
- How would we khow if we have
achieved it?
Business goal is a reason why we start the
development of the product
2. Describe personas
Persona is a portrait of a typical customer
2. Describe personas
Persona is a portrait of a typical customer
- ‘Who can help me achieve my
business goal?’
3. Generate key activities
Key activity is an action persona should do
to get us closer to our business goal
3. Generate key activities
Key activity is an action persona should do
to get us closer to our business goal
- ‘What should persona do to help me
achieve my business goal?’
4. Write user stories
User story or feature is how we can help a
persona to perform key activity.
4. Write user stories
User story or feature is how we can help a
persona to perform key activity.
- ‘What feature should the application
have to help the persona accomplish this
key activity?’
Business weighting
OK I have a bunch of
stories.
How should I choose
stories for a release?
I’m a Product Owner
OK I have a bunch of
stories.
How should I choose
stories for a release?
Weight your stories
and choose the
heaviest ones.
I’m a Product Owner
Business weighting
Business weight of a user story is a
relation of its business value to the
amount of work for implementation
Estimate the story and set it a business
value. Effectcup will calculate business
weight automatically
Iteration planning
I have released Sprint 1
What should I take for
sprint 2?
I’m a Product Owner
I have released Sprint 1
What should I take for
sprint 2?
Mark stories as
complete and choose
from the rest
I’m a Product Owner
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