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Agile product management with effectcup It's more important to do the right thing than to do things right. Peter Drucker
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Agile Product Management with effectcup

May 10, 2015

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Business

Artyom Serdyuk

Presentation shows how to plan software products with the help of effect mapping, business wieghting using effectcup.
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Page 1: Agile Product Management with effectcup

Agile product management

with

effectcup

It's more important to do the right thing than to do things right.

Peter Drucker

Page 2: Agile Product Management with effectcup

Product Manager in Agile software development should do the following:

1) deliver user stories from the business idea; 2) define goal and scope of the release;

3) set priorities of user stories within the release.

And it should take little effort!

Page 3: Agile Product Management with effectcup

There are methodologies that help Agile Product Manager accomplish these tasks:

• Effect mapping • Story mapping • Business weighting

Page 4: Agile Product Management with effectcup

Effect

mapping

Page 5: Agile Product Management with effectcup

Customer came up with a

brilliant idea.

How should I turn it into

the product?

I’m a Product Owner

Page 6: Agile Product Management with effectcup

Customer came up with a

brilliant idea.

How should I turn it into

the product?

Build an effect map

and get your user

stories in 4 easy

steps I’m a Product Owner

Page 7: Agile Product Management with effectcup

1. Set a business goal

Business goal is a reason why we start the

development of the product

Page 8: Agile Product Management with effectcup

1. Set a business goal

- What would we like to achieve with this

product?

- Why is it important?

- How would we khow if we have

achieved it?

Business goal is a reason why we start the

development of the product

Page 9: Agile Product Management with effectcup
Page 10: Agile Product Management with effectcup

2. Describe personas

Persona is a portrait of a typical customer

Page 11: Agile Product Management with effectcup

2. Describe personas

Persona is a portrait of a typical customer

- ‘Who can help me achieve my

business goal?’

Page 12: Agile Product Management with effectcup
Page 13: Agile Product Management with effectcup
Page 14: Agile Product Management with effectcup

3. Generate key activities

Key activity is an action persona should do

to get us closer to our business goal

Page 15: Agile Product Management with effectcup

3. Generate key activities

Key activity is an action persona should do

to get us closer to our business goal

- ‘What should persona do to help me

achieve my business goal?’

Page 16: Agile Product Management with effectcup
Page 17: Agile Product Management with effectcup

4. Write user stories

User story or feature is how we can help a

persona to perform key activity.

Page 18: Agile Product Management with effectcup

4. Write user stories

User story or feature is how we can help a

persona to perform key activity.

- ‘What feature should the application

have to help the persona accomplish this

key activity?’

Page 19: Agile Product Management with effectcup
Page 20: Agile Product Management with effectcup

Business weighting

Page 21: Agile Product Management with effectcup

OK I have a bunch of

stories.

How should I choose

stories for a release?

I’m a Product Owner

Page 22: Agile Product Management with effectcup

OK I have a bunch of

stories.

How should I choose

stories for a release?

Weight your stories

and choose the

heaviest ones.

I’m a Product Owner

Page 23: Agile Product Management with effectcup

Business weighting

Business weight of a user story is a

relation of its business value to the

amount of work for implementation

Estimate the story and set it a business

value. Effectcup will calculate business

weight automatically

Page 24: Agile Product Management with effectcup
Page 25: Agile Product Management with effectcup

Iteration planning

Page 26: Agile Product Management with effectcup

I have released Sprint 1

What should I take for

sprint 2?

I’m a Product Owner

Page 27: Agile Product Management with effectcup

I have released Sprint 1

What should I take for

sprint 2?

Mark stories as

complete and choose

from the rest

I’m a Product Owner

Page 28: Agile Product Management with effectcup
Page 29: Agile Product Management with effectcup

Thank you!

http://effectcup.com [email protected]