AESP SE – Innovative Marketing
Art Christianson
770-384-3971
Sr. Manager, Utility and Government Rebates
August 14th, 2019
Customer Expectation Shapes Brand Perception
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• Customer Service
• Customers have questions, and
they want answers
• Information needs to be accurate
• Product reviews
• In-Stock
• Cannot sell what you do not have
• Store Appearance
• Easy to shop
• Well lit
• Clean
Interconnected Experience
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• 60% of store experiences start digitally
• 10% of online sales start in-store
• 45% of online sales picked up in-store
• 85% of online sales returned in-store
Access to Information
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A/B Testing
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Wayfinding Signs = Brand Marketing
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• Stores rated as more up-to-date
• Higher customer satisfaction
Untraditional Marketing/Pilots
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Other Pilots/Projects
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