Five Location Trends For 2011Gary Gale, Director Ovi [email protected]* Digital Trends 2011London, February 201151.510906, -0.121949
Company Confidential. ©2010 Nokia 2
Tom Coates on Flickr : http://www.flickr.com/photos/plasticbag/4475788424/
About …Director, Ovi Places, Nokia
Previously Director, Yahoo! Geo TechnologiesBlogger: http://www.vicchi.org
Tweeter: http://twitter.com/vicchi
Company Confidential. ©2010 Nokia 3
Tim Barton on Flickr : http://www.flickr.com/photos/thebartonsnet/1757011795/
Warning – Contains Trend Predictions
Company Confidential. ©2010 Nokia 4
“I think there is a world market for maybe 5 computers”Thomas Watson, IBM, 1943 (apocryphal)
http://en.wikipedia.org/wiki/File:Thomas_J_Watson_Sr.jpg
Company Confidential. ©2010 Nokia 5
http://www.computerhistory.org/fellowawards/img/1996_ken_olsen.jpg
“There’s no reason for any individual to have a computer in his home”Ken Olsen, DEC, 1977
Company Confidential. ©2010 Nokia 6
Mark Barkaway on Flickr : http://www.flickr.com/photos/barkaway/121496801/
Trend # 1 - Privacy Will Matter
Company Confidential. ©2010 Nokia 7
Trend # 2 - Sensor Convergence
tpmartins on Flickr : http://www.flickr.com/photos/tjmartins/3890128666/
Company Confidential. ©2010 Nokia 8
Linus Bohman on Flickr : http://www.flickr.com/photos/bohman/210977249/
Trend # 3 – Location Is A Key Feature, Not A Business
Company Confidential. ©2010 Nokia 9
Isma Monfort on Flickr : http://www.flickr.com/photos/imonfort/4756406427/
Trend # 4 - More Contextual Relevance And APIs (And Maybe Less Apps)
Company Confidential. ©2010 Nokia 10
Trend # 5 – Geo-fencing and Auto Check-in
