5 Location Trends For 2011

Five Location Trends For 2011Gary Gale, Director Ovi [email protected]* Digital Trends 2011London, February 201151.510906, -0.121949

Company Confidential. ©2010 Nokia 2

Tom Coates on Flickr : http://www.flickr.com/photos/plasticbag/4475788424/

About …Director, Ovi Places, Nokia

Previously Director, Yahoo! Geo TechnologiesBlogger: http://www.vicchi.org

Tweeter: http://twitter.com/vicchi

Company Confidential. ©2010 Nokia 3

Tim Barton on Flickr : http://www.flickr.com/photos/thebartonsnet/1757011795/

Warning – Contains Trend Predictions

Company Confidential. ©2010 Nokia 4

“I think there is a world market for maybe 5 computers”Thomas Watson, IBM, 1943 (apocryphal)

http://en.wikipedia.org/wiki/File:Thomas_J_Watson_Sr.jpg

Company Confidential. ©2010 Nokia 5

http://www.computerhistory.org/fellowawards/img/1996_ken_olsen.jpg

“There’s no reason for any individual to have a computer in his home”Ken Olsen, DEC, 1977

Company Confidential. ©2010 Nokia 6

Mark Barkaway on Flickr : http://www.flickr.com/photos/barkaway/121496801/

Trend # 1 - Privacy Will Matter

Company Confidential. ©2010 Nokia 7

Trend # 2 - Sensor Convergence

tpmartins on Flickr : http://www.flickr.com/photos/tjmartins/3890128666/

Company Confidential. ©2010 Nokia 8

Linus Bohman on Flickr : http://www.flickr.com/photos/bohman/210977249/

Trend # 3 – Location Is A Key Feature, Not A Business

Company Confidential. ©2010 Nokia 9

Isma Monfort on Flickr : http://www.flickr.com/photos/imonfort/4756406427/

Trend # 4 - More Contextual Relevance And APIs (And Maybe Less Apps)

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Trend # 5 – Geo-fencing and Auto Check-in

Thank you

Gary Gale, Director Ovi [email protected]/vicchi