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Never Stand Still Faculty of Engineering Computer Science and Engineering Click to edit Present’s Name Never Stand Still Faculty of Engineering Computer Science and Engineering Trends in Location-based Services Muhammad Aamir Cheema
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Trends in Location-based Services

Feb 25, 2016

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Trends in Location-based Services. Muhammad Aamir Cheema. Outline. Introduction Past Research New Trends Concluding Remarks. Definition. Services that integrate a user’s location with other information to provide added value to a user. Examples. Navigation and travel - PowerPoint PPT Presentation
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Page 1: Trends in Location-based Services

Never Stand Still Faculty of Engineering Computer Science and Engineering

Click to edit Present’s Name

Never Stand Still Faculty of Engineering Computer Science and Engineering

Trends in Location-based ServicesMuhammad Aamir Cheema

Page 2: Trends in Location-based Services

School of Computer Science and Engineering

OutlineIntroductionPast ResearchNew TrendsConcluding Remarks

Page 3: Trends in Location-based Services

School of Computer Science and Engineering

DefinitionServices that integrate a user’s location with other information to provide added value to a user.

Page 4: Trends in Location-based Services

School of Computer Science and Engineering

ExamplesNavigation and travelGeo-social networkingGamingRetailAdvertisementand many many more…

Page 5: Trends in Location-based Services

School of Computer Science and Engineering

Past research Shortest Path Query Range Query Nearest Neighbors Query Reverse Nearest Neighbors Query Group Nearest Neighbors Queryand other similar queries…

Page 6: Trends in Location-based Services

School of Computer Science and Engineering

Past research Shortest Path Query: What is the shortest path from here to airport

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School of Computer Science and Engineering

Past research Range Query: Return the coffee shops within 300 meters.

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School of Computer Science and Engineering

Past research Nearest Neighbor Query: Return the nearest fuel station.

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School of Computer Science and Engineering

Past research Reverse Nearest Neighbor Query: Return the cars for which my

fuel station is the nearest fuel station.

Page 10: Trends in Location-based Services

School of Computer Science and Engineering

Past research Group Nearest Neighbor Query: Return the restaurant that is

closest to a group of friends

Page 11: Trends in Location-based Services

School of Computer Science and Engineering

Past research Shortest Path Query Range Query Nearest Neighbors Query Reverse Nearest Neighbors Query Group Nearest Neighbors Queryand other similar queries…

Static and continuous queriesEuclidean distance and network distance

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New Trends Personalized and context-aware results The query results should be based on location as well as the user profile (e.g., age, gender, choices etc.) context (e.g., time, weather etc.)

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New Trends Handling Inaccuracy in data

Page 14: Trends in Location-based Services

School of Computer Science and Engineering

New Trends Handling Inaccuracy in data

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School of Computer Science and Engineering

New Trends Handling Inaccuracy and uncertainty

Inaccuracy of GPS devices User created data Automatically annotated data Entity resolutionetc …

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New Trends Privacy and security

Page 17: Trends in Location-based Services

School of Computer Science and Engineering

New Trends Privacy and security

Page 18: Trends in Location-based Services

School of Computer Science and Engineering

New Trends Privacy and security

Page 19: Trends in Location-based Services

School of Computer Science and Engineering

New Trends Privacy and security

User awareness

pleaserobme.com robmenow.com

Page 20: Trends in Location-based Services

School of Computer Science and Engineering

New Trends Privacy and security

User awareness Privacy preserving techniques (e.g., spatial cloaking, k-anonymity)

Page 21: Trends in Location-based Services

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Concluding Remarks Location-based services have a bright future

Smart Phones > old fashioned phones

Number of mobiles > World’s population

60% 40%24% use LBS and 94% of these find LBS valuable

LBS are a bonanza for start-ups (est. market $13B in 2014)$21B in 2015

Page 22: Trends in Location-based Services

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Concluding Remarks Research

New area, new challenges, new opportunities Business

Growing market Low investment Room for fresh ideas

Moral: LBS is one of the best choices for start-ups. Be innovative & take initiative.

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Thanks