ONLINE TRENDS 2011
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
ONLINE TRENDS 2011
Good evening! My name is Bart.
This is my daughter Merel
I’m passionate about coffee
I work at web agency Netlash.
... and a few other companies:
@netlash
ONLINE TRENDS2011Netlash Online Trendrapport
Read, download, print, order:
http://ntl.sh/trendrapport2011
35 online experts, trying to predict the trends for next year.
My personal predictions...
@netlash
My personal predictions...
appiffication
ipad
social
mobile
quantified self
mobile first
html5
QR codes
8
1. Mobile
Finally...
‣ data
‣ smartphones
‣ social is driver
‣ huge!
Mobile
@netlash
‣ war for mobile payments
‣ location is the new context
Mobile
appiffication
ipad
social
mobile
quantified self
mobile first
html5
QR codes
8
2. Social
@netlash
Social becomes an
adjective.
‣ social commerce
‣ social credits
‣ social CRM
‣ social enterprise
‣ ...
Social
@netlash
The ‘Second Life money’ is gone.
Now HR is moving into Social...
appiffication
ipad
social
mobile
quantified self
mobile first
html5
QR codes
8
3. iPad
‣ touch
‣ consumption vs. production
iPad
appiffication
ipad
social
mobile
quantified self
mobile first
html5
QR codes
8
4. Appiffication
‣ TV
‣ Car
‣ Everything with embedded software...
Appiffication
All hardware will virtualise into
a platform.
@netlash
The ‘Second Life money’ is gone.
appiffication
ipad
social
mobile
quantified self
mobile first
html5
QR codes
8
5. HTML 5
Trend in software/online:
move to cloud computing.
Trend in software/online:
move to cloud computing.
Mobile/iPad WILL follow.
@netlash
The ‘Second Life money’ is gone.
appiffication
ipad
social
mobile
quantified self
mobile first
html5
QR codes
8
6. Mobile first
Websites: designed for interaction on
touch devices first.
Test: does your website work on iPad?(hover...)
appiffication
ipad
social
mobile
quantified self
mobile first
html5
QR codes
8
7. Quantified self
Sensors everywhere.
‣ Runkeeper
‣ Sleep Cycle
‣ ...
Quantified self
@netlash
@netlash
(We love infographics.)
Outsource your willpower.
appiffication
ipad
social
mobile
quantified self
mobile first
html5
QR codes
8
8. QR codes
QR codes are
dead.
QR codes are
dead.
(They were never alive anyway.)
appiffication
ipad
social
mobile
quantified self
mobile first
html5
QR codes
8
Questions?
twitter.com/[email protected]
Related Documents
