ONLINE TRENDS 2013 A brief stroll into our past and future Jorg Verweij
Sep 08, 2014
ONLINE TRENDS 2013 A brief stroll into our past and future Jorg Verweij
ONLINE TRENDS
The www as we know it Is less than 11000 days old
ONLINE TRENDS
It reaches almost 1/3 of our planets population It reaches almost 1/3 of our planets population
But what is the purpose
ONLINE TRENDS
of the web But what is the purpose of the web?
ONLINE TRENDS
It’s just a tool! It should make life easier, and separate us from other species on this planet
10 internet trends for 2013 Take ‘m, or leave ‘m
Marketeers become data geeks
#1 BIG DATA
The rise of the death star!
Channels are often silos, consumers go from one to the other
CRM SEM MAIL INBOUND
They have to merge to be able to make better decisions
#1 BIG DATA
#2 CONVERSION ATTRIBUTION
#2 CONVERSION ATTRIBUTION
What do we see? ’Attribution modeling': Marketers have been over valuing the last click. • With all the data in place, marketers should take a more holistic approach
to what's called attribution tracking -- the process of assigning a specific value to a marketing action that results in a conversion
• Main goal or diver is lower acquisition costs!
? ? ?
? ? ?
What do we see?
Big Pictures
Large Homepages
Cinemagraph
Responsive Design
#3 DESIGN IS KING
BIG PICTURES
BIG PICTURES #3 DESIGN IS KING
LARGE WEBPAGES Scrolling is the new clicking!
#3 DESIGN IS KING
CINEMAGRAPHS
#3 DESIGN IS KING
CINEMAGRAPHS
#3 DESIGN IS KING
#3 DESIGN IS KING
RESPONSIVE WEBDESIGN
Here to stay, but there is a long way to go
MOBILE FIRST
And stop saying mobile users won’t do that
#4 MOBILE FIRST
#5 EARNED vs BOUGHT MEDIA
BOUGHT MEDIA
Advertising, Television, Bannering, Radio, Sponsorship,
Paid search
#5 EARNED vs BOUGHT MEDIA
BOUGHT MEDIA
OWNED MEDIA
EARNED MEDIA Advertising,
Television, Bannering, Radio, Sponsorship,
Paid search
Websites, SEO, E-mail, Apps,
social networks, communities, content,
service extension
#5 EARNED vs BOUGHT MEDIA
BOUGHT MEDIA
OWNED MEDIA
EARNED MEDIA
EARNED MEDIA Advertising,
Television, Bannering, Radio, Sponsorship,
Paid search SEO, Facebook, Google+, Pinterest, YouTube, Twitter, Blogs, Comments, E-mail
Websites, SEO, E-mail, Apps,
social networks, communities, content,
service extension
#5 EARNED vs BOUGHT MEDIA
BOUGHT MEDIA
OWNED MEDIA
EARNED MEDIA
EARNED MEDIA
STRANGERS FANS CONVERSION
Advertising, Television, Bannering, Radio, Sponsorship,
Paid search SEO, Facebook, Google+, Pinterest, YouTube, Twitter, Blogs, Comments, E-mail
Websites, SEO, E-mail, Apps,
social networks, communities, content,
service extension
CUSTOMERS
1. What the brand tells about the brand 2. Or what a friend tells about the brand?
BOUGHT MEDIA
OWNED MEDIA
EARNED MEDIA
EARNED MEDIA
#5 EARNED vs BOUGHT MEDIA
WHAT WOULD YOU BELIEVE?
#5 EARNED vs BOUGHT MEDIA
EEG #6 NEUROMARKETING #6 NEUROMARKETING
YOUR BRAIN DOESN’T LIE Measuring electronic signals in the brain
Quinny was one of the first
#6 NEUROMARKETING
Quick and dirty user testing
#7 OPTIMISATION
#8 LOCATION BASED
More sensors will be mobile
#9 INTELLIGENT OBJECTS
#9 INTELLIGENT OBJECTS #9 INTELLIGENT OBJECTS
More sensors will be mobile
More sensors will be mobile
“intelligent objects #9 INTELLIGENT OBJECTS
#10 BEHAVIOURAL TARGETING
Despite privacy limits
Reserve this year's budget for Analytics
1. Amazing content
SUMMARY
2. Beautifull webdesign
3. Analytics
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