GROUP 4 INTRODUCES
OISELLE
FROM
ECALATER
COMPANY LOGO
Product Name : Oiselle
“ Meaning Feminine ”
Punch Line : Show Your Mettle
“Courage & fortitude ”
Product Type : French Wine
Bottle Design
packaging
MARKETING MIX
PRODUCT
PRICE
PLACE
PROMOTION
PRODUCT
CATEGORY : FRENCH WINE
GRAPE VARIETY : CABERNET SAUVIGNON
WINE COLOR: RED
ALCOHOL : 10 -12.5 %
PRICE
SL. NO QUANTITY CATEGORY PRICE
1 750 ML STANDARD 3999
2 1500 ML MAGNUM 5555
3 3000 ML DOUBLE MAGNUM 9999
PLACE
• Business Class Clubs & Casino’s
• Elite Class Hotels
• Executive Lounge’s in Airports
PROMOTION
Exclusive Bistro in Casino’s & Resorts.
Bill Boards, Catalogues
Direct Marketing & Exclusive Tie Ups with Premium Airlines.
MARKET SEGMENTATION
SEGMENTING
TARGETING
POSITIONING
SEGMENTING
GEOGRAPHIC : Metro cities
DEMOGRAPHICAge : 30 & AboveSex : FemaleOccupation : Business class,
Success oriented
PSYCHOLOGICAL : Achievement Power.
TARGETING
Life Style Conscious
High Socio-Economic Class
Power & Achievement Seekers.
Accessible through Internet, Clubs & Casino’s
POSITIONING
Rich French Wine for Elite Women of refinement
Premium Gift On special Occasions
Premium gift pack
Premium gift pack
THANK YOU