4P'S & STP'S FOR A NEW PRODUCT

GROUP 4 INTRODUCES

OISELLE

FROM

ECALATER

COMPANY LOGO

Product Name : Oiselle

“ Meaning Feminine ”

Punch Line : Show Your Mettle

“Courage & fortitude ”

Product Type : French Wine

Bottle Design

packaging

MARKETING MIX

PRODUCT

PRICE

PLACE

PROMOTION

PRODUCT

CATEGORY : FRENCH WINE

GRAPE VARIETY : CABERNET SAUVIGNON

WINE COLOR: RED

ALCOHOL : 10 -12.5 %

PRICE

SL. NO QUANTITY CATEGORY PRICE

1 750 ML STANDARD 3999

2 1500 ML MAGNUM 5555

3 3000 ML DOUBLE MAGNUM 9999

PLACE

• Business Class Clubs & Casino’s

• Elite Class Hotels

• Executive Lounge’s in Airports

PROMOTION

Exclusive Bistro in Casino’s & Resorts.

Bill Boards, Catalogues

Direct Marketing & Exclusive Tie Ups with Premium Airlines.

MARKET SEGMENTATION

SEGMENTING

TARGETING

POSITIONING

SEGMENTING

GEOGRAPHIC : Metro cities

DEMOGRAPHICAge : 30 & AboveSex : FemaleOccupation : Business class,

Success oriented

PSYCHOLOGICAL : Achievement Power.

TARGETING

Life Style Conscious

High Socio-Economic Class

Power & Achievement Seekers.

Accessible through Internet, Clubs & Casino’s

POSITIONING

Rich French Wine for Elite Women of refinement

Premium Gift On special Occasions

Premium gift pack

Premium gift pack

THANK YOU