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CampbellSMART Trainingfor
May 23, 2011
Oklahoma City, OK
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Four “GOOD” Take-Aways
Get to know your new Campbell’s Team
Overview of: CampbellSMART
Overview of: www.campbellfoodservice.com
Developed Tools & New Products
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Agenda – 90 minutes
Introduction of New Team (5 minutes)
CampbellSMART (15 minutes)
Activity: Scavenger Hunt (15 minutes)
www.campbellfoodservice.com (15 minutes)
Tools – now available (5 minutes)
CampbellSMART vs. www.campbellfoodservice.com (10 minutes)
Promotions, Tools & New Items (15 minutes)
Feedback & Comments (5 minutes)
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Get to know the Team – Southwest Region within Western Division
Dianna King, RBM -O Laura C. Newman, Trainer
Michael Smith, BDM James Redou, BDMKaren Heim, BDM
Steve Kellam, RBM-D
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Get to know Laura
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Laura’s Contact Info
Need something regarding training? Please contact me:
Laura C. NewmanWest Division Trainer
P.O. Box 16084
Golden, CO 80402
303-250-5326 cell
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Overview of: CampbellSMART
Who has access? What can I find there? Why should I use it? What if I get “stuck”?
www.campbellsmart.com
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Activity – Scavenger Hunt
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Overview of: www.campbellfoodservice.com
Who has access? What can I find there? Why should I use it? What if I get “stuck”?
www.campbellfoodservice.com
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Developed Tools
CampbellSMART– Price per serving pricelist– Category & Brand Quick Facts– Imperatives Quick Facts– Vegetarian Entrée & Soup list– New Training site on SMART
• Launched May 13, 2011• links to training presentations &
tools– Food Show Tools
• Checklists• Best Practices• Photos & Ideas
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Developed Tools
www.campbellfoodservice.com
Operator Tools
Soup Category Video (YouTube)Recipe Videos (YouTube)
Recipes Profit Calculators Chef Videos
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Developed Tools
COMING SOON…
Gluten Free deck
Campbell’s vs. competition decks and wash downs
New Portfolio POS– June 3 - on SMART– June 10 – force out of new POS kits mailed to YOU!
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Internal vs. External Websites
Find Recipes?
Nutritionals & Ingredients?
Order Samples?
Order Equipment?
Download coupons Promotional Info? Access Pricelists?
Order POS & signage?
Private Label info?
SMART campbellfoodservice.com
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Requires a password?
Updated Imperatives? Watch Chef videos? SMART
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Sysco Classic Soup of the Month rebate
April 1 – June 30:
$6.00 rebate on
16 sku’s
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Classic Tureen 30 second Sell
The “Elevator Pitch”
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Hilltop Hearth Promotion & Coupon
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20Hilltop HearthPoints of Focus Promotion
Here’s a true win-win-win program…
gain additional pull through
add new operators
earn additional points of focusP
oin
ts o
f Fo
cus
A $5 Operator Coupon will be in place for the entire promotion window of April 1st – July 31st
Points of focus will increase from 2 to 20 per case from April 4th – June 4th
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Beverage Merchandisers
Extended through
July 31, 2011
18NEW – Pepperidge Farm Baked Naturals Cracker Chips
19608 Simply Multi-Grain 72/1.0 oz19609 Simply Cheddar 72/1.0 oz19330 Snack Sticks – Toasted Sesame 72/2.0 oz19610 Cheese Crisps – Four Cheese 72/1.75 oz.19611 Wheat Crisps – Multi-Grain 72/1.75 oz.
POS # FSPF-73266
Available on SMARTMay 23, 2011
Already has retail presence & support!
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Four “GOOD” Take-Aways
Get to know your new Campbell’s Team
Overview of: CampbellSMART
Overview of: www.campbellfoodservice.com
Developed Tools & New Products
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Comments & Feedback
Laura C. NewmanWest Division TrainerP.O. Box 16084Golden, CO 80402303-250-5326 [email protected]