The Role of Marketing communications
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The Role of
Marketing communications
Marketing communications are the means by which firms attempt to inform, Persuade, and remind consumers (directly or indirectly) about the products and brands that they sell.
# Trending
The New Media Environment
• Traditional advertising media such as TV , radio, magazines, and newspapers seem to be losing their grip on consumers.
• Marketers pour $18 billion into Internet advertising in 2005. While Web advertising jumped 20% during this time, spending for TV ads remained flat.
Marketing Communication Mix
• Advertising
• Sales Promotions
• Events and Experiences
• Publicity
• Direct Marketing
• Interactive Marketing
• Word-of-Mouth Marketing
Famous DJ Deadmau5 performing at Nokia Lumia Launch in London
Marketing Communications’ Prime Contributions • Brand Equity • Sales
Brand Equity
A brand is a logo, symbol, or name associated with a product. The impact that a brand has on consumer purchases or perceptions about a product is known as Brand Equity.
SALES
SALES
Is an
ART
Closing the Gap
This is the main role of
Marketing communications
Created ByRahul Kalra, NSIT
During an internship by Prof. Sameer Mathur, IIM Lucknowwww.IIMInternship.com
Based on Kotler KellerChapter16
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