17-1 Chapter Questions • What is the role of marketing communication? • How can marketing communications work? • What is an integrated marketing communications program? • How can companies use public relations? • What makes effective brand-building events and sales promotions?
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17-1 Chapter Questions What is the role of marketing communication? How can marketing communications work? What is an integrated marketing communications.
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Transcript
17-1
Chapter Questions
• What is the role of marketing communication?
• How can marketing communications work?
• What is an integrated marketing communications program?
• How can companies use public relations?
• What makes effective brand-building events and sales promotions?