Western Kentucky University TopSCHOLAR® Honors College Capstone Experience/esis Projects Honors College at WKU Spring 4-30-1996 Integrated Marketing Communications and the Role of Public Relations Jennifer Lynch Western Kentucky University Follow this and additional works at: hp://digitalcommons.wku.edu/stu_hon_theses Part of the Business and Corporate Communications Commons , and the Marketing Commons is esis is brought to you for free and open access by TopSCHOLAR®. It has been accepted for inclusion in Honors College Capstone Experience/ esis Projects by an authorized administrator of TopSCHOLAR®. For more information, please contact [email protected]. Recommended Citation Lynch, Jennifer, "Integrated Marketing Communications and the Role of Public Relations" (1996). Honors College Capstone Experience/esis Projects. Paper 86. hp://digitalcommons.wku.edu/stu_hon_theses/86
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Western Kentucky UniversityTopSCHOLAR®Honors College Capstone Experience/ThesisProjects Honors College at WKU
Spring 4-30-1996
Integrated Marketing Communications and theRole of Public RelationsJennifer LynchWestern Kentucky University
Follow this and additional works at: http://digitalcommons.wku.edu/stu_hon_theses
Part of the Business and Corporate Communications Commons, and the Marketing Commons
This Thesis is brought to you for free and open access by TopSCHOLAR®. It has been accepted for inclusion in Honors College Capstone Experience/Thesis Projects by an authorized administrator of TopSCHOLAR®. For more information, please contact [email protected].
Recommended CitationLynch, Jennifer, "Integrated Marketing Communications and the Role of Public Relations" (1996). Honors College CapstoneExperience/Thesis Projects. Paper 86.http://digitalcommons.wku.edu/stu_hon_theses/86
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