VISUAL COMMUNICATION DESIGNVictorian Certificate of Education 2013 VISUAL COMMUNICATION DESIGN Written examination Wednesday 13 November 2013 Reading time: 3.00 pm to 3.15 pm (15 minutes)
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SUPERVISOR TO ATTACH PROCESSING LABEL HERE
Figures
Words
STUDENT NUMBER Letter
Victorian Certificate of Education 2013
VISUAL COMMUNICATION DESIGNWritten examination
Wednesday 13 November 2013 Reading time: 3.00 pm to 3.15 pm (15 minutes) Writing time: 3.15 pm to 4.45 pm (1 hour 30 minutes)
2011 St Kilda Film Festival StudioBraveisanaward-winningMelbourne-baseddesignstudiothathasbeenworkingwiththeCityofPortPhillipsince2008onthebrandingoftheStKildaFilmFestival.StudioBravehasbeenresponsibleforthefilmfestival’sdesignmaterial,whichmayincludeposters,programs,websites,advertising,tickets,e-communication,accreditationpasses,digitalpresentations,signageandT-shirts.
a. IdentifyoneresourcethatStudioBravemayhaveusedasinspirationforgeneratingideas.Discussevidenceoftheapplicationofthisresourceinthevisualcommunications. 3marks
resource
discussion
b. IdentifyoneexampleofmediathatmayhavebeenusedbyStudioBrave.Selectonestageinthevisualcommunicationdesignprocesswherethismediamayhavebeenusedanddescribehowitwasused. 4marks
media
stage
description
2013VISCOMEXAM 14
Question 7–continued
Figure 8streetbanner
Figure 9website
c. Figures8and9showtwopresentationformatsfromtheStKildaFilmFestival2011campaign.
Lighthouses of Australia Inc.LighthousesofAustraliaInc.isanon-profitorganisationthataimstocreateahigherprofileforAustralianlighthouseswithinAustraliaandoverseas,andtherebypreserve,protectandpromotetheirplacewithinourhistory.
The briefYourbriefistocreateaconceptforapostcardthatcanbeusedaspartoftheorganisation̓sawarenesscampaign.Thepostcardwillbeavailableforfreefromtouristinformationbooths,ateventsalongthecoastandinvariousshopsincoastaltowns.Thedesignmayalsoappearontheorganisation̓swebsite.
a. Usingthespacesprovidedonpage17,generatetwodifferentconceptsforthepostcard.Producearangeofvisualisationdrawingsforeachconcept. 6marks
17 2013VISCOMEXAM
Question 8 –continuedTURN OVER
Concept 1 (visualisation drawings)
Concept 2 (visualisation drawings)
2013VISCOMEXAM 18
Question 8–continued
b. Fromthetwoconceptsthatyouhavedrawnonpage17,choosetheconceptthatbestfulfilstherequirementsofthedesignbrief.Tick(P)oneoftheboxesbelowtoindicateyourchoice.
c. Inthepostcardtemplatebelow,produceyourfinaldesignideaforthepostcard.Youmaychooseaportraitorlandscapeorientation.(Ifyouchooselandscape,youmayturnthepagearound.) 10marks
d. Explaintwowaysinwhichyourfinaldesignmeetstherequirementsofthebrief. 2marks
Victorian Certificate of Education 2013
VISUAL COMMUNICATION DESIGN
Written examination
Wednesday 13 November 2013 Reading time: 3.00 pm to 3.15 pm (15 minutes) Writing time: 3.15 pm to 4.45 pm (1 hour 30 minutes)