Treatment for music magazine

Target readership

The target audience for my music magazine is individuals aged between 16 and 30 of both sex’s, the magazine may also be read by parents or friends of the reader. Parents of the reader will fall into the c1/c2 socioeconomic grouping, however most readers will buy the magazine themselves because they are at an age where they should be growing up and getting a job. Or readers will be reaching the age where they can gain support from the government.

Readers of this magazine will probably aspire to be a musician or have a real passion for music, that’s why they will religiously buy the magazine.

Readers of this magazine will also be of an individualistic style because they don’t mind being different to the stereotypical norm.

The readers of this magazine will have grown up in a revolution therefore they see changes from tradition as being good change, they will be of a race that welcomes diversity.

Readers of this magazine are more likely to have a laid back nature and aren’t as concerned with being in the rat race of life. However, this does not make readers lazy, it simply means they focus on creative ways of living life.

Readers of this magazine are likely to be confident in their niche, although maybe not favouring academic studies. Still bound to appreciate them for their use in life.

Readers are very individual with very different ways of looking at life.

Form and Style• This magazine is half black and

white, half colour layed out in an A4 style page spread.

• This magazine contains interviews with musicians, news from the music world, new releases, prizes, pictures, song tabs and much more.

• The cover of the magazine uses pictures of famous people who are slightly older than the target audience, this is because inspirational musicians are slightly older. The cover also uses more neutral colours, such as red, black, white, yeallow etc. This represents diversity.

• This magazine uses coverlines to make the magazine more informative and vibrant. The Coverlines are a contemporary feature which give a quick indication to the content of the magazine which the target audience wants to know about.

• The graphics which are used are very bold and informative, this allows the magazine to stick out and be the one that is picked by readers.

• The form of the magazine looks nicely spaced out because it reflects the mood of the magazine, calm and chilled out. Also does not need to be cluttered because readers of this magazine will know what they are looking for.

• The magazine will also sell at the price of £2.00 because that is a reasonable price for a music magazine.

Themes and typical features • This magazine will have many

regular features of music magazines, Every issue will include music, articles, tabs, along with interviews from bands and artists.

• There will be a strong emphasis on new releases of music and re-vamped older music.

• This magazine will have a strong reader influence with many guitar help sections, pictures of famous people and music projects for the nominated reader.

• Articles about new instruments and activities will feature most weeks and the tone of these articles will be quite formal as the target audience is more mature than the target audience for a teen magazine.

• The writers will use language familiar to the target audience to make the magazine as useful and as interesting as possible.

Potential Advertisers• A range of brands will advertise in the magazine each week, particularly those with an interest in music,

alcohol, clothes and related merchandise. Such as, smirnoff, jack daniels, marlboro, alchemy, fender, gibson, grindstore, emp, ebay, imperial etc.

Editorial Team• The editorial team of this magazine will be made up of expirienced writers and designers. The team will be

made up of men and women around the age of 26, however readers of the magazine will regularly be asked to help with ideas for new issues. The aim of the team is to bring new creative ideas to the magazine, which will further it’s popularity and usefulness.