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THE POWER OF
17
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Page 1: The Power of Customer Feedback

THE POWEROF

Page 2: The Power of Customer Feedback

One negative customer experience can have a big impact.

Page 3: The Power of Customer Feedback

Check out these stats:

Joe Cool20 minutes ago

20 comments

I can’t believe the service at this place! i’m never

coming back here again. #wasteoftimeandmoney

Ronda Hatter10 minutes agoWow thanks for warning me! We won’t be going

there either!

Harry Milesjust now

Page 4: The Power of Customer Feedback

Check out these stats:

Joe Cool20 minutes ago

20 comments

I can’t believe the service at this place! i’m never

coming back here again. #wasteoftimeandmoney

Ronda Hatter10 minutes agoWow thanks for warning me! We won’t be going

there either!

Harry Milesjust now

of consumers will adandon a business after one negative

experience.

Page 5: The Power of Customer Feedback

Check out these stats:

Joe Cool20 minutes ago

20 comments

I can’t believe the service at this place! i’m never

coming back here again. #wasteoftimeandmoney

Ronda Hatter10 minutes agoWow thanks for warning me! We won’t be going

there either!

Harry Milesjust now

of consumers will adandon a business after one negative

experience.

It’s 5 times more expensive to secure

a new customer than to keep an

existing one.

Page 6: The Power of Customer Feedback

Check out these stats:

Joe Cool20 minutes ago

20 comments

I can’t believe the service at this place! i’m never

coming back here again. #wasteoftimeandmoney

Ronda Hatter10 minutes agoWow thanks for warning me! We won’t be going

there either!

Harry Milesjust now

of consumers will adandon a business after one negative

experience.

It’s 5 times more expensive to secure

a new customer than to keep an

existing one.

of unhappy customers will tell at least 20 people about their

bad experience.

13%

Page 7: The Power of Customer Feedback

People love to sharetheir experiences.

Page 8: The Power of Customer Feedback

Consumers are

TWICEas likely to share a

negative experience than a positive one.

John Doelast week

This place gave me, my fiance, and even my dog, bed bugs! Don’t stay here! So gross. #itchyforever

Page 9: The Power of Customer Feedback

John Doelast week

This place gave me, my fiance, and even my dog, bed bugs! Don’t stay here! So gross. #itchyforever

It takes

TWELVE positive experiences to

make up for a single bad one.

Page 10: The Power of Customer Feedback

TAKE OUR SURVEY!You could win 2 free tacos for your next visit!

www.freetacossurvey.com

Online survey links printed on receipts

are overlooked and easily seen as

SPAM.

Page 11: The Power of Customer Feedback

HOW WAS YOUR MEAL?0 1 2 3 4 5HOW WAS YOUR SERVICE?

Name:

0 1 2 3 4 5

Customers see paper comment cards as

OLD-FASHIONED and tedious. The response rate is abysmal and must be manually processed.

Page 12: The Power of Customer Feedback

Technology providesa better way.

Page 13: The Power of Customer Feedback
Page 14: The Power of Customer Feedback

Businesses report tablet survey

response rates of

75% AND UP- far higher than the 3-5% return rate with methods like comment cards and

email surveys.

Page 15: The Power of Customer Feedback

Businesses report tablet survey

response rates of

75% AND UP- far higher than the 3-5% return rate with methods like comment cards and

email surveys.

Page 16: The Power of Customer Feedback

Businesses report tablet survey

response rates of

75% AND UP- far higher than the 3-5% return rate with methods like comment cards and

email surveys.

Page 17: The Power of Customer Feedback

For more information on technologies that improve the guest experience,visit WWW.LRSUS.COM or call 1-800-437-4996