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Redefining Coastal Living The Mississippi Gold Coast Comprehensive Masterplan ARCHITECTURE GENZER WHLC
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The Mississippi Gold Coast Redefining Coastal Living - …whlcarchitecture.com/pdf/09-0109_MS-Gold-Coast-Mast… ·  · 2016-03-25The Mississippi Gold Coast Redefining Coastal Living

Mar 06, 2018

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Page 1: The Mississippi Gold Coast Redefining Coastal Living - …whlcarchitecture.com/pdf/09-0109_MS-Gold-Coast-Mast… ·  · 2016-03-25The Mississippi Gold Coast Redefining Coastal Living

Redefining Coastal LivingThe Mississippi Gold Coast

C o m p r e h e n s i v e M a s t e r p l a n ARCHITECTUREGENZERWHLC

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2ARCHITECTUREGENZERWHLC

RW DevelopmentBrings it all Together

Redefining Coastal Living

RW Development is a visionary developer specializing in premier residential, retail, hospitality and commercial properties in the Gulf Coast Region.

RW’s comprehensive expertise in all aspects vital to successful real estate development spans the range of project visioning, land acquisition, marketing, and coordination of the urban planning, architectural, engineering and construction teams. RW’s vision of strategic investment in coastal Mississippi has brought together a portfolio of outstanding development sites.

The current redevelopment of the Gulf Coast offers unprecedented investment opportunities. RW’s land portfolio is strategically positioned in Biloxi’s beachfront Convention and Entertainment District. The Gulf Coast Opportunity Zone Act 2005 and the potential for utilizing the Federal New Market Tax Credit Program further enhances the value of RW’s Biloxi holdings.

As Biloxi is on the threshold of significant expansion and growth, this is a prime opportunity to bring a new vitality to the market with a master planned resort-style destination development. The Mississippi Gold Coast will encompass the best of local coastal flavor with a new dimension of cosmopolitan style to make the most of your Biloxi experience.

To learn more about RW Development and its Mississippi Gold Coast opportunities including condomini-um sales, retail and office leasing, and potential joint venture partnerships; please contact our executive offices.

INTRODUCTION

T A B L E O F C O N T E N T S

Introduction 2

Site Diagrams 4

•Location 4

•Properties 5

•ConceptStudies 6

•MasterPlan 7

MassingModels 8

DetailedMasterPlanning 10

•AreaOneDiagrams 10

•AreaTwoDiagrams 12

•AreaThreeDiagrams 14

DevelopmentRenderings 16

Luxury On The Coast

The Mississippi Gold Coast

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3ARCHITECTUREGENZERWHLC

South Beach Resort & Spa

The Centre of Biloxi

The Gulf is the heartbeat, it brings the area to life, it brings people together. The beach is the magnet, the priceless amenity space. The beauty and power of such a natural setting shall be celebrated, protected, and shared, for all to enjoy.

The Mississippi Gold Coast

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4ARCHITECTUREGENZERWHLC

REGIONAL LOCATION

SITE DIAGRAMS - LOCATION

GULF OF MEXICO

LOUISIANA

Baton Rouge, LA

New Orleans, LA

Venice, LA

Mobile, AL

Orange Beach, ALPensacola, FL

Panama City, FL

Tallahassee, FL

St. Petersburg, FL

not to scale

not to scale

GULF OF MEXICO

Downtown Biloxi

Beau RivageRW Holdings

AREA LOCATION

MISSISSIPPI ALABAMA FLORIDA GEORGIA

Bay St. Louis, MS

Biloxi, MSPascagoula, MS

Gulfport, MS

CHANDELEURSOUND

BRETONSOUND

MOBILEBAY

Mandeville, LA

DAUPHINISLAND

LAKEBORGNE

LAKEPONTCHARTRAIN Gulf Shores, AL

Destin, FLMiramar Beach, FL

The Mississippi Gold Coast

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5ARCHITECTUREGENZERWHLC

Beau Rivage Casino

Veterans Ave.

Gulf Of Mexico

RW Properties - A Wealth of Opportunities

RW Development has made a long-term commitment to the Mississippi Gulf Coast by devoting the investment capital and strategic resources to pursue this extraordinary opportunity.

Having assembled approximately 50 acres of prime real estate, RW envisions a resort quality collection of landmark developments. This high-profile transformation will further stimulate the economic development potential of the Mississippi Gold Coast.

RW’s South Beach Resort and Spa, a 326-unit beach front condominium development, is currently underway with completion scheduled for Summer 2008. South Beach is the first in a series of RW Developments that will redefine Biloxi as a world-class destination of coastal beauty, entertainment and gaming, and resort-style living.

SITE DIAGRAMS - PROPERTIES

Pass Rd.

Beach Blvd. US 90 Rode

nber

g Av

e.

Aza

lea

St.

Vete

rans

Ave

.

Irish Hill Dr.

RR Tracks

McD

onne

ll Av

e.

400 200 100 50 0

AREA ONE

AREA THREE

AREA TWO

potential future acquisition

Area One

Area Two

Area Three

The Mississippi Gold Coast

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6ARCHITECTUREGENZERWHLC

SITE DIAGRAMS - CONCEPT STUDIES

V I S T A S

High visibility of a destination development is key to attracting and obtaining optimal brand recognition, and to luring potential tenants, residents, and guests to join a newly constructed development. Our sites are situated in a prime location for sweeping vistas of the back bay to the North and the Gulf of Mexico to the South. Situated along Highway 90/Beach Boulevard at the corner of Veterans Avenue running north/south, our Master Plan will greatly enhance these major access ways into grand view corridors, and create a new visual landmark along the coast.

L A N D U S E

Our Master Plan brings together a broad variety of mixed uses and is organized according to the proximities of the specific sites to the beachfront, traffic zones, and environmental considerations. Our plan groups project type all the while making sure that all projects help to support one another. With an emphasis on beach front proximities, the amenity-rich condominium, retail and entertainment area is located closer towards the intersection of Highway 90 and Veterans Ave.

PA R K I N G

Our plan allows for all developments to optimize the streetscape views by carefully positioning and screening structured parking areas. The ability to reside, work & play all within a walkable distance are prime concepts in this plan. With buildings directly addressing the street, the structured parking is maintained in the rear or center of the building massing. This alignment will conceal the prototypical parking structure for a more attractive street character.

S I T E A C C E S S

Our sites are positioned to become a new epicenter of commercial energy along an already prime east / west traffic corridor. Situated along Hwy 90 / Beach Boulevard at the corner of Veterans Avenue running north / south, the sites command prominent views and serve as a landmark gateway to traffic being funneled towards and from downtown Biloxi. The primary access is along the Beachfront Boulevard, the secondary access is from the north along Pass Road, and the tertiary access is along Irish Hill Drive. Each of these site access points will be developed as signature gateway entrance features to mark the sense of arrival.

P U B L I C R E A L M

Our Mississippi Gold Coast Master Plan provides Biloxi an engaging public place to enjoy the best of coastal living. The streetscape focus of the development will create a sequence of pedestrian-friendly amenity spaces with a “main-street” character along a major destination drive. The Veterans Avenue corridor will be widened by adding twenty seven feet to the existing right of way, creating a grand boulevard of lush landscaping and building frontages featuring shaded colonnades, plazas, shopfronts, galleries, and fountains. This continuous fabric of pedestrian-scaled amenities will offer a colorful streetscape of upscale shopping, dining, and nightlife.

B L O C K F R A M E W O R K

The urban design strategy utilizes an infill development pattern to create a cohesive built environment within an individual block framework. Each block is positioned to address and enhance the pedestrian experience as well as serve the traffic infrastructure. Within the master plan, each block will be linked by elements of similar scale, street frontage, and design quality to form a richly integrated neighborhood character. This close-knit urban fabric creates the commercial synergies of successful mixed-use environments.

Good design and smart growth builds on and enhances the inherent strengths of a site such as this. As the beach is the natural amenity of the area, the public spaces of the streetscape will be the urban centerpiece. Blending the 2 distinctive characteristics together to optimize the synergy is the overall place-making strategy; creating great places to live, work, and play

internal views

primary views

beach views

beach views

mixed use, multi-family residential programs

condo/hotelprograms

mixed use, residential & retail programs

leasable space addresses street and pedestrian way

PP

rearparking

rearparking

primary approaches

secondary approaches

tertiary approach

pass rd.

vete

rans

ave

.

irish hill dr.

beach blvd./hwy 90

heavy public usage, destination development

irish hill dr.

vete

rans

ave

.

beach blvd./hwy 90

high density, walkable development

VISTAS LAND USE PARKING

SITE ACCESS PUBLIC REALM BLOCK FRAMEWORK

The Mississippi Gold Coast

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7ARCHITECTUREGENZERWHLC

NOTE: these numbers are approximate, based on overall square footage calculations and the following modules: 1bedroom residence 850sf; 2 bedroom residence 1150sf; hotel room 425sf; condominium 850sf

The Palms at South BeachSouth Beach Resort & Spa

Pass Rd.

Beach Blvd. US 90

Rode

nber

g Av

e.

Aza

lea

St.

Vete

rans

Ave

.

Irish Hill Dr.RR Tracks

McD

onne

ll Av

e.

400 200 100 50 0

SITE DIAGRAMS - MASTER PLAN

RW Development has captured a rare opportunity to bring forth an exciting new vision for Biloxi. This vision of a resort-quality lifestyle development district is incorporated into the Mississippi Gold Coast Master Plan.

As planned by WHLC Architecture, the Master Plan will enhance the overall beachfront experience in Biloxi with a coordinated collection of premier mixed-use developments, integrating a rich mixture of design themes. The sum value of each development component; condominiums, retail, condo-hotel, and multi-family; will add to its collective quality, economic vitality, and market appeal.

By optimizing the development potential of each site with a common focus on streetscape scale and character, the plan envisions a high-profile urban oasis of residential options, commercial uses, and entertainment amenities. This mixed-use planning principle reinforces the lifestyle quality theme of what will grow to be a must-see coastal attraction.

The Mississippi Gold Coast Master Plan reflects a bright future of growth for Biloxi as a prime resort community in which to live, work, and play.

T h e M i s s i s s i p p i G o l d C o a s t M a s t e r P l a n

Overall Masterplan TotalsResidential

Multi-FamilyUnits

OneBedroom 1,028

TwoBedroom 294

Hotel 141

Condo-HotelRooms 1,301

Condominiums 934

Amenity 162,340sf

TotalResidentialUnits 3,699

Commercial

Retail/Office 229,468sf

Area One

Area Two

Area Three

The Mississippi Gold Coast

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8ARCHITECTUREGENZERWHLC

The Palms at South Beach

South Beach Resort & Spa

Perspective looking Northwest from Gulf of Mexico

Waterfall/ Pool

MASSING MODELS

1

1

2

2

3

3

The site massing diagrams represents overall building placement, scale, and densities. The architectural character will vary from Area 1, 2, and 3; providing a natural variety of contexts, mixed-use expressions, visual landmarks, and experiences. A rich “coastal contemporary’ style will provide a crisp, fresh, and colorful mix of buildings to create a distinctive neighborhood within this gulf coast community.

The Mississippi Gold Coast

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9ARCHITECTUREGENZERWHLC

ThePa lms a t South Beach

Perspective looking North from Gulf of Mexico

The redevelopment of Veterans into a grand landscaped boulevard will initiate its transformation into a vibrant mixed-use corridor. The boulevard is enriched with a “Main Street“ commercial vitality of the continuous array of shopfronts, sidewalk dining, fountains, and plazas.

MASSING MODELS

1

1

2

2

The Mississippi Gold Coast

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10ARCHITECTUREGENZERWHLC

NOTE: these numbers are approximate, based on overall square footage calculations and the following modules: 1 bedroom residence 850sf; 2 bedroom residence 1150sf; hotel room 425sf; condominium 850sf

AREA ONE

LOCATIONThepropertyislocatedonthewestsideofVeteransAvenue inBiloxi,MSmidwaybetween the beachand the back bay on the Biloxi peninsula. The propertyhasexcellentfrontageonVeteransAvenuetoHighway90,PassroadandIrishHillDrive.

PROPERTY DESCRIPTIONAn approximate 19 acre vacant land parcel with approximately 1,531 feet of frontage onVeteransAvenue.

MARKET OPPORTUNITYGulfOpportunityZoneActof2005potential taxincentives

EligibleforFederalNewMarketCredits;locatedinqualifiedcensustract

Multifamilysitewithmixedusepotentialforretail,office,hotel,etc.

ZONINGMixedZoning:B-4,B-3&B-2Subject to the City of Biloxi Land DevelopmentOrdinanceMore information is available at Biloxi’sweb site:http://www.biloxi.ms.us

UTILITIES:Allutilitiesavailableatthesite

MAX BUILDING HEIGHT110’TO170’(KeeslerFlightZone)

Area One DetailsResidential

Multi-FamilyUnits

OneBedroom 877

TwoBedroom 246

HotelRooms 141

TotalResidentialUnits 1,264

Commercial

Retail/Office 93,452sf

DETAILED MASTER PLANNING - AREA ONE 1

The Mississippi Gold Coast

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11ARCHITECTUREGENZERWHLC

terrace level

terrace level

4 levels of multi-family

multi-family to level 14

hotel on 8th floor only

4 levels of multi-family

Area One

400 200 100 50 0

L e v e l 1 L e v e l s 2 - 3 L e v e l s 4 - 7 L e v e l s 8 - 1 3

retail

2 levels of retail/office

retail & hotel lobbyparking deck

parking deck

parking deck

parking deck

parking deck parking deck

parking deck

multi-family

multi-family

2 levels of multi-family

2 levels of multi-family

multi-family

detention pond

Ve

ter

an

s

Av

e.

Pass Rd.

hotel

retail

parking deck

KEY

Retail/Office

Amenity

Multi-Family

Condo-Hotel

Condominiums

Parking

TerraceLevel

DETAILED MASTER PLANNING - AREA ONE 1

The Mississippi Gold Coast

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2

12ARCHITECTUREGENZERWHLC

AREA TWO

LOCATIONThe property includes three corners (Southeast,Northeast and Northwest) of the intersection ofHwy90(beachblvd.)VeteransAvenue,extendingeast toMcDonnell Ave on theNorth and SouthsidesofHwy90,inBiloxi,MS.

PROPERTY DESCRIPTIONThe property consists of contiguous parcels of vacant, approximately 19 acres with beach viewfrontageonHwy90andVeteransAvenue.

Theintersectionsareasfollows:

MARKET OPPORTUNITYGulfOpportunityZoneActof2005potentialtaxincentives

EligibleforFederalNewMarketCredits;locatedinqualifiedcensustract

ZONINGAllparcelscurrentlyzonedB-3More information is available atBiloxi’sweb site:http://www.biloxi.ms.us

UTILITIES:Allutilitiesavailableatthesite

MAX BUILDING HEIGHT110’(KeeslerFlightZone)

Northwest Corner-Acreageofapproximately5.14acres-BeachviewonHwy90ofapprox.356feet.-FrontageonVeteransAve.vapprox.631feet

Northeast Corner-Acreageofapprox.7.84acres-BeachviewonHwy90ofapprox.491feet-FrontageonVeteransAve.ofapprox.831feet

Southeast Corner-Acreageofapprox.5.95acres-Beachfrontof487feetfrontageonHwy90

NOTE: these numbers are approximate, based on overall square footage calculations and the following modules: 1 bedroom residence 850sf; 2 bedroom residence 1150sf; hotel room 425sf; condominium 850sf

1

2

3

12

3

DETAILED MASTER PLANNING - AREA TWO

Area Two DetailsResidential

Multi-FamilyUnits

OneBedroom 151

TwoBedroom 48

Condo-HotelRooms 634

Condominiums 691

Amenity 100,719sf

TotalResidentialUnits 1,524

Commercial

Retail/Office 136,016sf

The Mississippi Gold Coast

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2

13ARCHITECTUREGENZERWHLC

The Palms at South Beachcondominiums

condo-hotels

parking deck parking deck

parking deck parking deck

parking deck

parking deck2 levels

lobby

amenity

L e v e l 1 L E V E L S 2 - 3 L E V E L S 4 - 7

lobbyamenity

anchor retail

retail

retail

retail

retail

retail

retail

condo-hotels

terrace level

terrace level

terrace level

condominiums

multi-familymulti-family

B e a c h B l v d . - U S 9 0

Ve

ter

an

s

Av

e.

I r i s h H i l l D r .

Mc

Do

nn

ell

A

ve

.

pool

pedestrian cross-over

Area Two

400 200 100 50 0

anchor retail

parking deck

condo-hotels

condominiums

condominiums

pedestrian cross-over

KEY

Retail/Office

Amenity

Multi-Family

Condo-HotelRooms

Condominiums

Parking

TerraceLevel

DETAILED MASTER PLANNING - AREA TWO

The Mississippi Gold Coast

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14ARCHITECTUREGENZERWHLC

LOCATIONThis property is located on the north and southsidesofHwy90(BeachBlvd.)inBiloxi,MSatthecorner ofTravia Ave. Phase I of the South Beach Condominium development scheduled to be completedinSummer2008

PROPERTY DESCRIPTIONThesite consistsof3.7 acreson theNorth sideofHwy90and8.0acreson thebeach(southsideofHwy90).

Thereis730feetofbeachfrontageonthesouthsideofHwy90and193 feeton thenorthsideofHwy90.

There isapproval for326units in the initialphasewith ample on-site amenities including: deckedparking,pools,lobby/check-inarea,restaurant/cafe,fitnessroomsandspa.

MARKET OPPORTUNITYGulfOpportunityZoneAct of 2005potential taxincentives

EligibleforFederalNewMarketCredits;locatedinqualifiedcensustract

Located approx. 3 miles from the Beau Rivage CasinoandResort.

ZONING326 Condotel Units in Phase I subject to the approvedsiteplan

Future phase and density approximately 532+/- condotelunitssubjecttoplanapproval

More information is available at Biloxi’s web site:http://www.biloxi.ms.us

UTILITIES:Allutilitiesavailableatthesite

MAX BUILDING HEIGHT110’(KeeslerFlightZone)

Area Three

NOTE: these numbers are approximate, based on overall square footage calculations and the following modules: 1 bedroom residence 850sf; 2 bedroom residence 1150sf; hotel room 425sf; condominium 850sf

DETAILED MASTER PLANNING - AREA THREE

Area Three DetailsResidential

Condo-HotelRooms 667

Condominiums 243

Amenity 61,622sf

TotalResidentialUnits 1,524

South Beach Resort & Spa

The Mississippi Gold Coast

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15ARCHITECTUREGENZERWHLC

parking deckamenity

amenity

amenity

parking deck

terrace level

condo-hotel

condo-hotelcondo-hotel

condominiumscondominiums

B e a c h B l v d . - U S 9 0pedestrian cross-over

Area Three

400 200 100 50 0

condominiums

condominiums

condo-hotel

parking deck deck

DETAILED MASTER PLANNING - AREA THREE

KEY

Retail/Office

Amenity

Multi-Family

Condo-HotelRooms

Condominiums

Parking

TerraceLevel

L e v e l s 1 - 2 L E V E L 3 L E V E L S 4 - 7

South Beach Resort & Spa

The Mississippi Gold Coast

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16ARCHITECTUREGENZERWHLC

E a s t e r n V i e w A l o n g t h e R a i l r o a d I l l u s t r a t i n g t h e F u l l L e n g t h o f D e v e l o p m e n t A l o n g V e t e r a n s B o u l e v a r d G u l f V i e w U p V e t e r a n s B o u l e v a r d

S o u t h B e a c h 1 S o u t h B e a c h 2B e a c h B o u l e v a r d / U . S . 9 0

The Mississippi Gold Coast The Mississippi Gold Coast

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17ARCHITECTUREGENZERWHLC

The Centre of Biloxi

The Mississippi Gold Coast

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18ARCHITECTUREGENZERWHLC

G u l f V i e w B e a c h B o u l e v a r d / U . S . 9 0 V i e w

South Beach 1 Condominiums

The Mississippi Gold Coast

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19ARCHITECTUREGENZERWHLC

N i g h t t i m e E n t r y V i e w

P o o l T e r r a c e V i e w

E n t r y V i e w

South Beach 2 Condo - Hotel

The Mississippi Gold Coast

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20ARCHITECTUREGENZERWHLC

South Beach Resort & Spa

The Mississippi Gold Coast

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The Mississippi Gold Coast

2 Canal StreetSuite 2925New Orleans, LA 70130T. 504.595.8900F. 504.522.9797

234 Caillavet StreetSuite 100Biloxi, MS 39530T. 228.435.7200F. 228.435.7207

C o m p r e h e n s i v e M a s t e r p l a n

ARCHITECTUREGENZERWHLC