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The leader in delivering marketing communications ROI

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Page 1: The leader in delivering marketing communications ROI

www.foodquality.com

2012 MEDIA KIT

The leader in delivering marketing communications ROI

Page 2: The leader in delivering marketing communications ROI

2012 MEDIA KIT

Sales Information

Ken PotuznikAssociate Publisher

P: 480.419.1851E: [email protected]

Rates & Specs | Editorial Calendar

The Food Quality AdvantageLaunched in 1993, Food Quality was the first publication to exclusively target the food quality and safety market. Nearly two decades later, Food Quality remains the established authority in the market as the science-based news magazine focused on quality, assurance, safety, and security in the food and beverage industry. A catalyst that unites industry professionals, Food Quality examines current products, technologies, and philosophies used in laboratories; tracks the deployment of tools that processors and the food service industry use; reviews regulatory and sanitation issues; and provides industry news and commentaries.

Editorial ExcellenceFood Quality is a publication of Wiley-Blackwell, the scientific, technical, medical, and scholarly business of John Wiley & Sons Inc. As one of the world’s foremost academic and professional publishers and the largest society publisher, Wiley-Blackwell publishes more than 1,400 scholarly peer-reviewed journals and an extensive collection of books, major reference works, databases, and laboratory manuals in print and electronically. Both Wiley-Blackwell and Food Quality have strong track records of leadership in editorial excellence. By introducing synergies with its sister publica-tions within Wiley-Blackwell, Food Quality has strengthened its editorial content with unique access to peer-reviewed scientific editorial content.

By consistently soliciting feedback from its readership, Food Quality meets the needs of its readers by delivering independent, expert-contributed, and comprehensive must-read editorial. In routinely capturing the attention of its readers, Food Quality delivers to the advertiser an audience looking for solutions, providing advertisers with an unrivaled ROI.

The Reader On the Web Digitally Distributed

DID YOU KNOW?Food Quality won a silver award for editorial excellence in the Northeast Regional competition for the 2010 Azbee Awards of Excellence.

“There’s no comparison. The Food Quality communications network is by far the best. We have used the Food Quality network of display and electronic advertising communications to promote DNV’s Food Safety Services and Food Quality has delivered quantifiable and quantitative results that the other magazines in the market fall short on.”

– Marc Berger, Senior Marketing Coordinator,

Det Norske Veritas (USA) Inc.

Advertiser Testimonial

Page 4: The leader in delivering marketing communications ROI

2012 MEDIA KIT

Sales Information

Ken PotuznikAssociate Publisher

P: 480.419.1851E: [email protected]

Rates & Specs | Editorial Calendar

On the WebWiley Online LibraryThe Wiley Online Library (WOL) Food Science & Technology site (http://onlinelibrary.wiley.com/subject/code/000058) is accessed by a worldwide audience of highly educated academ-ics, corporate libraries, researchers, and other key decision makers. The WOL Food Science & Technology site is comprised of the journals that Wiley-Blackwell publishes independently and on behalf of professional membership associations and societies worldwide. The site records 700,000+ impressions monthly and banners are sold on a cost per thousand (CPM) impression basis. You can define the reach geographically and by specific journals. For a complete listing of journals contact our sales representative. Some of the journals available are listed below.

• Journal of Food Science • Journal of Food Process Engineering • Journal of Texture Studies

• Journal of Food Safety • Journal of Food Processing and Preservation • Journal of Food Biochemistry

• Journal of Food Quality • International Journal of Dairy Technology • Journal of Sensory Studies

• Journal of Muscle Foods • International Journal of Food Science & Technology • Nutrition Reviews

DoubleClick & Google Analytics ReportingOnline advertisement metrics are independently reported by DoubleClick, the industry leader in web ad management. DoubleClick reports provide valuable data about unique and repeat visitors that clicked on your ad. Metrics include geographic data (country, state, and region), activity by day of week and hour of day, and time spent on each site.

Google Analytics, the industry leader in website analytics, provides accurate website usage analytics. Unlike many other website analytics companies’ traffic reports, which can be sub-stantially inaccurate due to the inclusion of bot and spider traffic, Google Analytics provides reliable, consistent information.

Foodquality.comFood Quality’s website (www.foodquality.com) offers banner advertisements to complement and increase your advertising reach as prospects search online for the latest content, as well as exclusive online features, news, and information.

Page 5: The leader in delivering marketing communications ROI

2012 MEDIA KIT

Sales Information

Ken PotuznikAssociate Publisher

P: 480.419.1851E: [email protected]

Rates & Specs | Editorial Calendar

Digitally DistributedeUpdateThe Food Quality eUpdate is published three times a month (34 times a year) except in November and Decem-ber, and circulated to 21,000 potential buyers. Each issue includes at least two exclusive articles, three features from Food Quality, and upcoming events.

The Food Quality eUpdate provides advertisers with com-plete metrics (name, title, company, address, phone, fax, and e-mail addresses) on the prospect that clicked on your ad within the eUpdate.

Content e-Alerts (e-Table of Contents or eTOCs)Content E-Alerts notify Food Quality readers of new con-tent available on www.foodquality.com. It allows readers to stay up to date on recent advancements and news in the industry.

The Food Quality eTOC provides advertisers with com-plete metrics (name, title, company, address, phone, fax, e-mail addresses) on the prospect that clicked on your ad within the eTOCs.

Custom eNewslettersCustom eNewsletters deliver marketing messages in an effective and exciting editorial format, containing abstracts with links to full text journal articles (typically three to five) using client-branded templates. This content is derived from the extensive Wiley-Blackwell collection of society-owned and proprietary journals featuring scholarly and peer-reviewed professional mate-rial. This offering is unique to Wiley-Blackwell and affords advertisers the opportunity to deliver a new level of important information in a user-friendly electronic format to readers/customers.

Food Quality Digital News MagazineIdentical in format to the print issue of Food Quality, the Digital Edition features elements that promote reader interaction and give advertisers additional benefits.

Readers can link to other internet resources, search, bookmark key content, and more easily share information with colleagues. The advertiser benefits include easy access for readers to link back to their website to gather additional information on products or services, offering immediate access to the reader at the time of interest.

Food Quality’s Digital Edition offers a greener footprint and increased portability and usage over our printed magazine.

Bulk E-mail DistributionDeliver your unique message in a HTML format to a target market you select using the Food Quality sub-scription list. Your e-mail is delivered on the date and time you choose.

The metrics report provides advertisers with complete metrics (name, title, company, address, phone, fax, and e-mail addresses) on the prospects that clicked on your ad.

Page 6: The leader in delivering marketing communications ROI

2012 MEDIA KIT

Sales Information

Ken PotuznikAssociate Publisher

P: 480.419.1851E: [email protected]

Rates & Specs | Editorial Calendar

Digitally DistributedTrade Show Product SpotlightsExhibitors at Pittcon, the Food Safety Summit, United Fresh, ASM, IFT, IAFP and Pack Expo need to maximize exposure to drive potential buyers to their booth. Food Quality, the first publication to exclusively target the food quality/safety and laboratory market, and the established authority in the marketplace, has a cost-effective solution.

Food Quality will deliver an electronic Product Spotlight to 21,000 readers days before the expos begin. About one week after the expos, advertisers will receive complete metrics (name, title, company, address,

phone/fax and e-mail address) on everyone that clicked on your URL.

This is a great way to drive the industry buyers that are attending the expos to your booth and reach the rest of the industry buyers that aren’t able to attend this year’s event. You will also generate inquires to turn into potential sales.

Research shows pre-show promotions can increase your booth traffic up to 350% by reminding attendees to stop by your booth at the show. Consider a giveaway or having them enter a drawing that requires them to bring a copy of the Product Spotlight. With a little creativity you can get your booth on the “must-see” list of the buyers who will be at the expos by making sure they see you in Food Quality Product Spotlight.

Issue Product FocusEach issue of Food Quality (print and digital) will contain a Product Focus section with editorial pertaining to the topic and information on some of the latest offerings from the advertisers in the category. Please see the Editorial Calendar for Product Focus topics.

Sales OpportunitiesWebinars and videos have become a mainstream venue to present educational information, while at the same time generating qualified leads. We provide administration activities, and webcast clients can opt-in to additional services.

Additional Opt-In Services • Client consultation • Professional moderation • Setting up the event logistics • Corresponding with attendees • Sending out confirmation and reminder • Administering a dress rehearsal

• Creating poll questions • Developing a script (intro and closing) • Hosting live event • Creating event archive • Providing poll results • Providing spreadsheet database of attendees

Marketing • Development of HTML ads

for e-mail blasts • Coordinate e-blast schedule • Publish print ads for the event

• At least two ads in the Food Quality eUpdate to promote the event

• At least two e-mail blasts to 5,000 prospects

“During 2010 my company has partnered with Food Quality magazine in producing and conducting several webinars focused to the food and beverage industry. They were very organized, professional and they produced great results that gave us an impressive ROI. We tried partnering with a competitive magazine to compare results and found that there wasn’t a comparison. Food Quality delivered what was promised, qualified attendees unlike the competition’s questionable attendee, and at a very competitive cost. Food Quality is definitely at the top of their class.”

WebinarsWiley-Blackwell can help you grow your industry leader-ship position by managing and marketing webinars that meet your customers’ informational needs while promot-ing your company’s products and/or services. Our experi-enced team will provide you with a turnkey solution that will effectively implement and manage a webinar program that is assured to bring in the ROI you want. Events are archived for 12 months following their launch.

- Laura Winzler, Events Manager, Decagon Devices, Inc.

Advertiser Testimonials

Page 7: The leader in delivering marketing communications ROI

www.foodquality.com

DISPLAY ADVERTISING/ONLINE 2012 RATES & DATA

Advertising & Sales OfficeKen Potuznik, Food Quality Associate Publisher P: 480-419-1851 ~ F: 480-718-7719 ~ E: [email protected] Abelson, Reprint Sales Rep P: 516-379-3768 ~ E: [email protected]

Publisher & Editorial OfficeWiley-Blackwell 111 River Street ~ Hoboken, NJ 07030 Publisher: Rachel Burley Editor: Lisa Dionne ~ E: [email protected]

CirculationTotal Circulation: 21,400 (BPA Audited) Please contact your sales representative for full circulation details.

Editorial InformationFood Quality is the science-based journal of quality, assurance, safety, and security in the food and beverage industry. Published by John Wiley & Sons, Food Quality examines current products, technologies and philosophies used in laboratories; tracks the deployment of tools that processors and the food service industry use to ensure safe and consistent products; reviews regulatory and sanitation issues, including current contamination control and training; and provides industry news and com-mentaries. Food Quality also serves as an industry catalyst that unites professionals in venues where values of quality assurance, safety and security are fostered.

Print Advertising InformationEarned Rates: Earned page rate is determined by the number of insertions per year and are earned by advertising in any combination of Food Quality display, eUpdate, and eTOC insertions.Agency Commission: Recognized advertising agencies are allowed a 15% commission on camera-ready and electronic ads only (subject to withdrawal on accounts not paid within 60 days of invoice date).Advertising Incentive Programs: Companies that have not advertised in the Food Quality magazine in the previous 12 months are eligible for the following discount: Buy five ads and receive a sixth equal size/color ad at no charge. Free ads do not count towards the earned frequency rate.Please contact your Advertising Sales Representative to inquire about any available Advertising Incentive Programs, customized media programs or additional special offers from Food Quality.

Policy On Ad Placement: Ads will be placed run of book, between, and within articles, and regulated as necessary to meet editorial adjacency requirements. Please contact your sales rep for information on premium positions.Requirements On Acceptance Of Advertising: All advertising is subject to the approval of the editors and publisher.Display Advertising Page Rates (Gross)Size 1x 3x 6x 9x 12x 18xFull Page $5,130 $4,745 $4,410 $4,105 $3,745 $3,0902/3 Page $4,490 $4,255 $4,060 $3,340 $2,705 $2,2401/2 Page Island $3,805 $3,555 $3,295 $3,070 $2,555 $2,1151/2 Page $3,645 $3,415 $3,155 $2,950 $2,425 $2,0151/3 Page $2,980 $2,620 $2,500 $2,290 $2,160 $1,7901/4 Page $2,435 $2,310 $2,190 $2,065 $1,860 $1,5452 Page Spread $8,095 $7,735 $7,345 $7,050 $6,680 $6,090

Color Rates (Gross): In addition to earned B&W Rate: Standard: $665; Matched: $775; 4-Color Process: $1,335; 4-Color Fractional: $1,020; 4-Color Spread: $2,010Cover & Preferred Positions Rates (Gross): In addition to earned B&W Rate: Inside Front Cover: $460; Inside Back Cover: $350; Back Cover: $670Classified Rates (Gross)Size/Unit 1x 3x 6xColumn-Inch $155 $145 $135Business Card $250 $235 $225

Get Noticed! Add one color to your classified ad for only $55. Add four for only $180Inserts/Bind-In Cards/Gatefolds: Quoted upon request. Please furnish sample.Advertising Schedule: Frequency: Bi-MonthlyMonth AdClose MaterialDueFeb/Mar 1/13/12 1/20/12Apr/May 2/24/12 3/2/12Jun/Jul 5/10/12 5/17/12Aug/Sep 7/11/12 7/18/12Oct/Nov 9/10/12 9/17/12Dec/Jan 11/5/12 11/12/12

Page 8: The leader in delivering marketing communications ROI

www.foodquality.com

DISPLAY ADVERTISING/ONLINE 2012 RATES & DATA

Page Sizes: Trim Size: 8-1/8" x 10-7/8"Full page bleed 8-3/8" x 11-1/8" 1/3 page vertical 2-1/4" x 9-3/4"Full page no-bleed 7" x 10" 1/3 page horizontal 7-1/8" x 3-1/16"2/3 page vertical 4-11/16" x 9-3/4" 1/3 page square 4-11/16" x 4-5/8"1/2 page vertical 3-1/2" x 9-3/4" 1/4 page vertical 3-1/2" x 4-5/8"1/2 page horizontal 7-1/8" x 4-3/4" 1/4 page horizontal 7-1/8" x 2-1/4"1/2 page island 4-11/16" x 7-1/8"

Submission Of Display Ads• All display ads must be submitted as a PDF or TIF file. All files must be 4-color,

(CMYK), high resolution (minimum 300 dpi) with fonts embedded.• Ads provided in native application files such as QuarkXPress, InDesign, Photo-

Shop, Illustrator, or any other program WILL NOT BE ACCEPTED.• Files accepted via: E-mail (maximum 6 mb) or larger files can be uploaded to an FTP

site (call or email Karen Devlin ([email protected]) at 201-748-7789 for the address).• We no longer accept advertisements on CD. All images for 4-color ads must be

submitted as final, high-resolution (300 dpi) CMYK files. Do not send JPG or GIF files. All ads submitted should be suitable to print AS IS.

• If files are prepared improperly and mechanical requirements are not met, the publisher will not guarantee the reproduction of the ad and additional production charges for the advertiser may result. Charges will apply for alterations made to your files due to errors in your file format. Charges are subject to an hourly rate.

Classified Material Specifications• One column-inch width equals 21/4"; two columns, 45/8"; three columns, 7 1/8",

including all borders and white space in ad.• All space is billed to the nearest half inch. Minimum depth for one-and-two col-

umn ads is 1"; minimum depth for three column ad is 2".• Typography and graphics: Food Quality can typeset and enclose your ad with a

border, free of charge. Your complete ad, your logo or special border may be sub-mitted via e-mail.

Insert Requirements• Multi-page inserts are to be furnished folded. (Three samples)• Sizes: 2-page inserts: 83/8" x 111/8", 4-page inserts: 83/8" x 111/8"• Trimming: Head 1/8", foot no less than 1/8", width 1/8"; safety margin in gutter; 1/8"

safety at side.

• Stock Weights Acceptable: Not to exceed 100 lb. coated• Packing Instruction: Carton packing preferred, with quantity, publication name,

and month clearly indicated.

Stock & Binding: 40 lb. Coated, Saddle-Stitched.

Digital Advertising InformationWebsite Advertising (Net Rates)Position Size CPM Rate

Vertical Skyscraper 120(w) x 600(h) pixels $115Leaderboard 728(w) x 90(h) pixels $105Top Vertical Banner 120(w) x 240(h) pixels $85Button 120(w) x 60(h) pixels $65

Website Digital Ad Technical Specifications• The following must be provided when placing a Web ad: creative for the ad (the

file to be used or related artwork) and web address (target URL). • All sizes must be under 30KB, have a resolution of 72 dpi, and be saved as GIF,

JPG or SWF files. The minimum number of impressions that can be purchased is 5,000. All Food Quality Web ads should be sent via e-mail to [email protected].

• Please note that Flash banner ads require the use of industry standard clickTAG codes. More information is available from: http://www.flashclicktag.com/

Rich Media Specifications• Initial (retracted) banner size must fit in standard banner position (eg: 728x90,

120x600)• Expanding rich media ads must be user-initiated (eg: hover or click)• Horizontal ads may expand vertically (DOWN ONLY) up to 2x their height,

vertical ads may expand horizontally (LEFT ONLY) up to 2x their width• Flash frame rates should be limited to 18 fps or less• Max initial load file size: 39kb, add’l file weight (polite download): 80kb• Any audio must be user initiated BY CLICK• Maximum animation length: expansion/retraction 3 seconds each, up to 15

seconds within the ad• Expanded ads must retract on MouseOut• Must follow all other Flash-specific guidelines in current spec

Page 9: The leader in delivering marketing communications ROI

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DISPLAY ADVERTISING/ONLINE 2012 RATES & DATA

E-Table Of Contents (Etoc) Advertising Net RatesPosition 1x 3x 6x 9x 12x 18x 24xRight Banner $1,300 $1,235 $1,175 $1,120 $1,065 $1,015 $965Banner 2 (Sky) $1,795 $1,745 $1,695 $1,645 $1,595 $1,505 $1,445Text Ad $2,100 $1,995 $1,895 $1,800 $1,530 $1,455 $1,385

E-Update Advertising Net RatesPosition 1x 3x 6x 9x 12x 18x 24xTop Banner $1,950 $1,855 $1,765 $1,680 $1,600 $1,520 $1,445Banner 1 $1,300 $1,235 $1,175 $1,120 $1,065 $1,015 $965Banner 2 $1,300 $1,235 $1,175 $1,120 $1,065 $1,015 $965Banner 2 (Sky) $1,795 $1,745 $1,695 $1,645 $1,595 $1,505 $1,445Text/Spotlight $2,100 $1,995 $1,895 $1,800 $1,530 $1,455 $1,385

E-Update/Etoc SpecificationsPostion SpecsTop Banner (e-Update Only) 468 (w) x 60 (h) pixelsBanner 120 (w) x 240 (h) pixelsBanner Skyscraper 120 (w) x 600 (h) pixelsText Ad/Product Spotlight (eTOC text only) 100 Words

E-Update/Etoc Digital Ad Technical Specifications• All eUpdate/eTOC ads should be sent via e-mail to [email protected]. • Banner ads: Provide a JPG file. Max size of 30KB and include target URL. • Text Ads: Framed ads within text of eNewsletter. Headlines are limited to 12 words.

Description is limited to 100 words. Link is limited to a single URL of less than 150 characters.

• Product Spotlight: Image and description within eUpdate. Description is limited to 100 words. Maximum image size of 150x150. Headlines are limited to 12 words. Description is limited to 100 words. Link is limited to a single URL of less than 150 characters.

• Animated GIF files are poorly supported in email and we recommend static (no animation) for creative that will be distributed via email.

Product Focus: $1,495 each. Maximum number of advertisements is 15. See Editorial Calendar for Bi-Monthly Product Focus. Advertisers will receive:• Bold faced listings in alphabetical order. Listings include company name, product type/

name, logo, e-mail address and URL ( e-mail and URL are live links in digital edition.)• A print ad positioned on a two page spread (eight to a page) after company listings.

An electronic Product Focus (same copy/image) will be delivered to 21,000 opt-in

readers several days after the print issue is mailed.• Complete metrics (name, title, company, address, phone/fax, and e-mail address)

on everyone that clicked on the URL about three weeks after the Product Focus is delivered.

Product Focus Technical Specifications• One product image: Send high-resolution color photo (TIF preferred) with

dimensions of at least 600 x 600 pixels• Headline: 12 words or less• Body: 50 words or less• Company logo: Send one high resolution, color logo file (vector EPS preferred)• A URL: a single click through URL of less than 50 characters (not including

‘http://’)

Trade Show Product Spotlights: $895 net each. See Editorial Calendar for list of trade shows.

eProduct Trade Show Spotlight Technical Specifications • One Product Image. Send JPG file with an exact width of 175 pixels and a height

of NO MORE than 175 pixels. • Headline: 12 words or less • Body: 50 words or less • Company logo: 1 allowed as JPG file with a maximum size of 160 x 160 pixels. • A URL: a click through URL of less than 100 characters (not including ‘http://’)

E-Update Advertising Closing DatesIssue Ad Close Materials Due Issue Ad Close Materials Due1/18 1/9 1/10 5/8 4/30 5/11/24 1/16 1/17 5/15 5/7 5/81/31 1/23 1/24 5/22 5/14 5/152/7 1/30 1/31 6/5 5/29 5/29

2/14 2/6 2/7 6/12 6/4 6/52/28 2/20 2/21 6/26 6/18 6/193/6 2/27 2/28 7/10 7/3 7/3

3/13 3/5 3/6 7/17 7/9 7/103/27 3/19 3/20 7/24 7/16 7/174/3 3/26 3/27 8/7 7/30 7/31

4/10 4/2 4/3 8/14 8/6 8/74/24 4/16 4/17 8/28 8/20 8/21

Page 10: The leader in delivering marketing communications ROI

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DISPLAY ADVERTISING/ONLINE 2012 RATES & DATA

9/11 9/3 9/4 10/23 10/15 10/169/18 9/10 9/11 11/6 10/29 10/309/25 9/17 9/18 11/13 11/5 11/610/2 9/23 9/24 12/4 11/26 11/27

10/16 10/9 10/9 12/11 12/3 12/4

Wiley Online Library Advertising

Postion SpecsLeader board 728 (w) x 90 (h) pixels

Skyscraper160 (w) x 600 (h) or 120 (w) x 600 (h) pixels

Mini-skyscraper 160 (w) x 320 (h) pixels

Please contact your sales representative for rates for banner ads on Wiley Online Library.

Wiley Online Library Technical Specifications• All creative for the ad (the file to be used or related artwork) must be provided when

placing an ad.• File types accepted: GIF, JPEG, PNG. SWF (Flash) files accepted for website ads only.

Third-party ad tags are also accepted.• Animated GIF files are poorly supported in email and we recommend static (no

animation) for creative that will be distributed via email.• Web address (target URL) must be provided when placing an ad.• Size should be under 39kB (30,000 bytes) and a resolution of 72 dpi.• Electronic Transfer (preferred): Contact Online Advertising Traffic Coordinator at

[email protected].

Wiley Online Library Submission Of Banner Ads• Maximum file size for all file types is 39kB.• Dimensions accepted: Leaderboard (728x90); Skyscraper (120x600, 160x600, 160x160,

or 160x320)• Accepted file formats: GIF or JPEG; Flash (.swf); third-party tags (preferably HTML/

Javascript code)• PricingUSD: CPM Skyscraper $100; CPM/Leaderboard $75; Sponsorship $1,500.• The following 3rd party creative vendors accepted: Atlas Bluestreak; DoubleClick Me-

diaplex; Eyeblaster Ad Form; Pointroll Brand Control; Eyewonder• Important Notes About Rich Media: We accept Rich Media ads; We do not accept expand-

able creatives such as point roll; Max file size is 39kB inclusive of a back-up GIF image; Max frame rate is 18 fps; Audio must be user initiated; Max animation length 15 secs; Controls: “Close X”, Play, Pause, Rewind, Volume. Font is 16 pt

• Important Notes About Flash: Only .swf is accepted; Flash must be accompanied by a backup GIF or JPEG; Flash should be saved in the lowest possible version (ideally 7 and up) so that these can reach the widest possible audience; Files must contain a clickTag in order for DFP to count clicks; The Actionscript should be coded within a button layer using these guidelines: ActionScript 2: Use the get URL function; The URL should be:_level10.clickTag; The target window is set to “_blank” ActionScript 3: Use the navigateToURL object; The URL should be: root.loaderInfo.pa-rameters.clickTag; The target window is set to “_blank”; Variables set to “navigateToURL”

• Please contact Online Advertising Traffic Coordinator for complete Technical Specification at [email protected].

Additional Marketing Opportunities• Direct Mail List Rental: Direct mail lists are available for lead generation. Lists are

selected from the Food Quality database based on title, job function, market segment, and purchasing influence. $140/M for Food Quality display advertisers; $225/M for non-advertisers. $500 minimum net charge (including brokers).

• Targeted E-blasts: With HTML files provided by you, we target your message to a selected list of subscribers. $495/M for Food Quality display advertisers; $695/M for non-advertisers. $1,500 minimum net charge (including brokers).

• Select Prices: Job title $15/M; Primary Product $$15/M; Geographic $15/M.• List Delivery: E-mail $35.• Custom E-newsletters: Pricing available upon request: Custom content can be created

specifically for you or can be repurposed from existing content in these targeted, sponsored newsletters.

Other Services AvailableBellybands, outserts, business reply cards, reprints, sponsored subscriptions, cover tips, supple-ments, webcasts, podcasts, and microsites. Please contact your sales rep about any other specific opportunities of interest. All services are subject to editorial approval.

Materials ContactEmail a high-resolution PDF of your advertisement to: [email protected]

For Inserts, send 2 samples to: Karen Devlin 28 Shadetree Lane Levittown, PA 19055 201.748.7789

Send all Insertion Orders to: Ken Potuznik 480.419.1851 ~ F: 480.718.7719 E: [email protected]

Page 11: The leader in delivering marketing communications ROI

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EDITORIAL CALENDAR 2012

Dec/Jan2012 Feb/Mar Apr/May Jun/Jul Aug/Sep Oct/Nov Dec/Jan 2013

Feature Food Nanotechnology Career Development of Food Safety Professionals

Germany One Year Later: The Fight Against Super Bugs

Profile of Food Quality Award Winner

Global Partnerships in Food Safety

Keep it Clean: Sanitation Education and Efforts in the 21st Century

The Year in Food Safety: Advancements in Testing, Regulations and Equipment

Series Series: The Evolution of Food Science and Safety Technology

Series: Innovators in Food Quality and Safety

Series: Innovators in Food Quality and Safety

Series: Innovators in Food Quality and Safety

Series: Innovators in Food Quality and Safety

Series: Innovators in Food Quality and Safety

Series: Innovators in Food Quality and Safety

Quality Vendor Auditing GFSI Training Employees Contract Labs Allergens Handling Product Recalls Auditing/Validation

In the Lab GMO Testing Advances in Laboratory Methods

Pathogen Control Advances in Lab Methods Good Laboratory Practices

Physical Property Testing Lab Software

Equipment/ Instrumentation

Test Drive: New supply-chain quality assurance gear

Test Drive: New employee training/sanitation gear/courses

Test Drive: New CIP/SIP gear”

Test Drive: New Cold-chain Maintenance Gear

Test Drive: New Containment/Transport Gear”

Test Drive: New Food-processing Gear”

Raw Material Testing Grain E. Coli and Mycotoxins Supplier’s Ingredients/Additives

Produce Salmonella and Campylobacter

Meat and Poultry Seafood

Manufacturing and Distribution

Process Controls Temperature/Humidity Control

Tracking & Traceability Maintaining the Cold Chain Foreign Object Control IT for the Food Industry Effective HACCP and ISO 22000 Programs

Safety and Sanitation Preventive Best Practices

Pest Control Update Hygiene Monitoring Clean in Place Outsourcing Services Disinfectant Update Pre-Employment Screening

Food Service and Retail

Sanitation Problem Areas

Color Coding Introduction to Sanitation Educating Your Employees Teaching Cultural Sensitivity

Hand Washing Tools Effective Sanitation

FSMA Update Implementation/guidelines progress

How companies are gearing up to comply

Two-year summary

Regulatory Report Worldwide Regulations Worldwide Regulations Worldwide Regulations Worldwide Regulations Worldwide Regulations Worldwide Regulations Worldwide Regulations

Product Focus Lab Equipment Microbiology Equipment and Supplies

Contract Lab Services Physical Property Analysis

Sanitation Equipment Supplies and Services

Diagnostic Test Kits

Show Distribution Pittcon FSS, UF-AMI, ASM IAFP, IFT AOAC Pack Expo

Ad Close 1/13/12 2/24/12 5/10/12 7/11/12 9/10/12 11/5/12

Material Due 1/20/12 3/2/12 5/17/12 7/18/12 9/17/12 11/12/12