How bots are delivering real ROI

How bots aredelivering real ROI

Webinar9 March 2017Syd Lawrence ([email protected])

HOW BOTS ARE DELIVERING REAL ROI

Who am I?

● Hi I’m Syd Lawrence

● 14 years experience in startups & cutting edge tech

● Ex-Twilio guy

● Co-founder of award winning internationalcreative technology company We Make Awesome Sh

● Co-founder of The Bot Platform


What is The Bot Platform?

● The trusted platform for building bots on Messenger

● Serviced solution

● Easy to use CMS

● Guaranteed 99.9% uptime with an SLA

● Processed over 20 Million messages

● Recommended by Facebook in both the US & the UK


Covered in this session

How bots are generating real ROI

● Reaching audiences in an effective manner

● Saving your time to perform tasks

● Sending notifications and broadcasts

● Responding instantly and efficiently


Here’s the stats.You won’t believe them.


9608%

Number of user tasks completed in Messenger is9,608% more than taken on their own website


Facebook Messenger is 2,788% more effective than email marketing

2788%


$1.6M

A North American retailer saved $1.6M on customer support


Message broadcastsYou can now reach anaudience directly, right on their phones with a notification

Read rates on broadcasts

CTR rates on broadcasts

99%

21%


How does that compare to emails?

Email Marketing Facebook Messenger


Facebook Messenger is 2788% more effective than email marketing

For every 1,000 Messenger subscribers you would need 27,885 email subscribers

2788%


You want to automatically respond

to customers


Keyword triggersYou can auto reply to people based on the message they send to you

Messages ignored every day

Lost opportunities every year

100

36k


$1.6M

A North American retailer saved $1.6M on customer support


You want to complete simple tasks


Go where the audience isOne of our customers asked their audience to vote every week on their website prior to having their bot

Everyone knows how to use Messenger. But unfortunately every website looks completely different.

No one wants to learnsomething new.


Messenger compared to Website for simple tasks


9608%

Number of user tasks completed in Messenger is9,608% more than taken on their own website


You want to be notified of events


Triggered broadcastsSend a message when a particular event happens

When someone signs up for a 30 day trial at The Bot Platform, we have a bot that let’s our customer support team know, so that we can assist in any way we can.


Increased productivity

Someone would have tocheck every half an hour, or

get an email and monitorour email all the time

Now we get a notificationto keep us informed us so that

we can check in

Without the bot With the bot


“Why are there nogood chatbots?”


What does“good” mean?


“AI Chatbot”Gartner’s Hype Cycle is fast with this one


There are NO goodAI chatbots


Let me sharesomething important


Artificial Intelligence is far from readyNone of these things have AI

Microsoft’s Tay.ai - March 2016


No one wants to “chat” witha botEven with Alexa or Siri, you have “fun” for the first 30 seconds, then use them to perform a task


Training a chatbot is very time consumingThe responses can only be as good as the responses you can give it


Typing on a mobile phoneis hardMessenger has ways to interact with bots with buttons, quick replies, carousels and it’s new menu system


What’s in a name?

● Facebook Messenger - bots

● Line - official accounts

● WeChat - public accounts

● Kik - bots

● The hype train - AI chatbots


The chatbot is dead, long live the bot


Technology is used to solve a problem


What problem are you trying to solve?


What problem are you trying to solve?

● Do you want to reach an audience?

● Do you want to automatically respond to customers?

● Do you want to complete specific tasks?

● Do you want to be notified of events??


You want to reachan audience


Here are two real life case studies


May 2016Launched

DJ Hardwellhas a bot powered byThe Bot Platform.

Real numbers 8 Million+Likes on Facebook

<2%Organic reach

600,000+Fans reached

90,000+Fans subscribed

100%Subscribers reached

#1Driver of traffic to owned channels

5 Million+Messages sent

to fans

9,608%Increase* in

weekly votes

*main purpose of the bot was to get fans to vote on his track of the week for his podcast,which increased from 32 per week to 3075 per week

http://m.me/djhardwell


October 2016Launched

3 Million+Likes on Facebook

<2%Organic reach

99%Read rates on

broadcasts

21%Average click through rates

2,788%More effective than

email marketing

60%Users subscribed

to broadcasts

$0.31Calculated CPC

496%More effective

than PPC*

Axwell /\ Ingrossohave a bot powered byThe Bot Platform.

Real numbers

*Average CPC globally is $1.55 (https://www.hochmanconsultants.com/cost-of-ppc-advertising/)

http://m.me/axwellingrosso


Bots aregenerating

real ROI


Overview

● Almost 3,000% more effective than email marketing

● 9,608% more engaged than on owned channels

● $1.6M saved on the cost of customer support

● #1 driver of traffic of direct sales

● Don’t make a chatbot, use bots to solve problems


Or take the bot platform for a test drive

https://m.me/thebotplatform



Thank you foryour time!

Get in touch

https://thebotplatform.comhttps://m.me/[email protected]: sydlawrence

http://m.me/thebotplatform

http://m.me/thebotplatform