the future of marketing is being human jacqueline fackeldey oktober 2007
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the future of marketing is being humanjacqueline fackeldey
oktober 2007
we are the web passion tiranny of transparancy we love to judge read & write share webbased peer to peer prosumer participation co-creation open source public beta customization mash-up
word of mouth(wom) social networking buzz the longtail
we trust other people
1955 Word-of-Mouth (WOM) is 7x more effective than newspaper advertising, 5x stronger than a personal sales pitch and 2x as effective as radio advertising
1967 36% of surveyed consumers reported learning of an innovation through word-of-mouth, while 48% reported being influenced by WOM when making a purchase decision
2001 Diffusion studies found that WOM is 10x more effective than media advertising
2006 61% trust other people like themselves (as media) - Edelman Trust Barometer, 2006
we are the web
we are human
we are going from
control to chaos
convention to instinct
process to flow
documentation to collaboration
fear to confidence
ownership to stewardship
walls to openess
inside to outside
markets are conversationsso, are you listening?
we do like human to human marketing
but please... no corporate marketing
we are human beings
not human buyings
we are the web
and (y)our
business
so,it’s your
business to do like
we do
and it’s your
business to be
human too
fackeldeyfinds was inspired by
logic and emotion (nearly all visuals) the cluetrain manifesto (thoughts)wired (thoughts)webstrategist (visual)futurelab (stats)getsatisfaction (thoughts)emarketer (stats)threadless (visual)
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