Discover Influencers. Engage Your Audience. Enlighten Your Brand Research
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Discover Influencers. Engage Your Audience.
Enlighten Your Brand Research
Less than 1 person out of 1000
clicks on ads
2010 2015
.06%
Source: SmartInsights 2015
www.mattr.co
Only 6% of Millennials trust
advertising
(Gen Z is <1%)
Source: Razorfish 2015, Nielsenwww.mattr.co
Millennials trust strangers before
advertisers
Word-of-Mouth
Reviews from Experts
Brand direct advertising
Reviews from Consumers
Source: Razorfish 2015, Nielsenwww.mattr.co
2014
$300m
2016
$559
m
201
7
$889
m
2015
$451m
2018
$1.1b
Source: Technorati, Statista,
Brands will spend $1b on
Influencer Marketing by 2018
201
3
$172m
201
2
$147m
www.mattr.co
36-Hour Global Campaign
www.mattr.co
www.mattr.co
Their most negative post
www.mattr.co
Their most vulgar post
www.mattr.co
www.mattr.co
www.mattr.co
www.mattr.co
www.mattr.co
www.mattr.co
www.mattr.co
Aggregate 1000 Influencer Insights
www.mattr.co
Pay only when people engage
www.mattr.co
Link to the Resort’s
Instagram Page
www.mattr.co
www.mattr.co
Convert customers into influencers
www.mattr.co
A well-rounded team keeping it
weird in Austin
• 15 people: Enterprise sales, market
research, MIT artificial intelligence,
advertising, cloud platforms
• Worked together for 5+ years
To summarize...
• The new way is the old way
• Trust is a must. But do your
homework
• Everyone’s an influencer
www.mattr.co
www.mattr.co
That’s me
Related Documents
