In-House Digital Marketing can be a HUGE undertaking. You’ll need to... Working with our 1SEOBCG EXPERT Digital Marketing Team. You’ll get... 215.256.4512 • www.1seobcg.com The Difference Between Your In-House Digital Marketing and Proven, Expert Digital Marketing THANK YOU 1SEOBCG! Do you really know what’s best for your business? Do you need more calls, visits, followers, contact forms, or likes? 01 DEFINE YOUR GOALS Who should you target? You’ll need to pull reports and have access to analytics to see what kind of people purchase your products, and your competitors as well. 02 ◎ IDENTIFY YOUR TARGET MARKET/DEMOGRAPHIC What’s a typical buyer like? You want to know information like annual income, ages, interests, family situation, and more. 03 CREATE CUSTOMER PERSONAS How much should you spend? You should set a reasonable goal based on the profit margin you want to generate, then set your budget. 04 DETERMINE YOUR BUDGET How will you optimize your website for SEO? You need to put yourself in the customers’ shoes and anticipate the types of terms they’re searching for. 05 RESEARCH YOUR KEYWORDS Who will update your site with meta descriptions, image alt tags, H1s, and update the copy to reflect the keywords you’ve elected? 06 IMPLEMENT YOUR SEO STRATEGY What will you use to compare the cost per click (CPC) of each keyword? You’ll need to test them to see what most valuable and cost-effective. 07 SET UP AND TEST YOUR PPC ADS Which channel should you use? Facebook? Instagram? Google Ads? Email Marketing? Each business is different and requires a customized approach. 08 CHOOSE YOUR CHANNELS Who will set up and monitor your digital marketing campaign? You’ll need constant updates and need to make adjustments and modifications along the way to ensure success. 09 LAUNCH YOUR CAMPAIGN How will you track and engage with your followers on social media? You’ll want to maintain a good online reputation through constant posts and interaction with your customers. 10 MANAGE YOUR SOCIAL MEDIA PROFILES Who will collect addresses for your email marketing campaigns? What platforms will you use to build lookalike audiences or send news and special offers to your customers? 11 DEVELOP YOUR EMAIL MARKETING METHODS Who will curate content for your blog posts? You’ll need to create customer engagement, bolster your SEO efforts, and build industry authority for your company with interesting and captivating content. 12 BUILD YOUR BLOG What will you be monitoring to ensure your strategy is working and that you’re making progress? You’ll need to be tracking analytics, reports, A/B testing results, and much more data. 13 TRACK YOUR PROGRESS When all is said and done, how will you know if you’ve made a return on your investment? You’ll want to confirm that your profit margins are worth the investment. 14 REASSURE YOUR ROI 1 ONE TEAM Work directly with our team of experts, one-on-one. 2 ONE GOAL Collaborate with our crew to identify and achieve your goal. 3 ONE STRATEGY We’ll combine research, analytics, and scrutinize all data to design your customized strategy. 4 ONE DIRECTION Each team member is focused on their specific role to create success for your company. 6 ONE SUCCESS Watch your conversions surge, your ROI soar, and your business increase, all through our digital marketing expertise. 5 ONE CAMPAIGN A results-driven campaign, backed by rigorous testing, data, and analysis will be launched and constantly monitored and maintained.