Optimize your website By: Line 25 Consulting www.line25consulting.com
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Optimize your website
By: Line 25 Consulting
www.line25consulting.com
About Line 25 Consulting
• A digital marketing/PR firm based out of Houston, TX.
• Follow Us: • FB: Line 25 Consulting
• Twitter: @Line25Consult • #Line25
The Numbers
• 80% of buyers look at your website.
• 63% Google search
• 59% Social Media • 70% LinkedIn
• 25% Google+, Facebook, YouTube, etc
• 5% Twitter
• 55% Referred
• Buyers used an average of 3.2 methods
domain
• Credibility
• Branding • Company name
• Catchy
• Popularity
• SEO friendly • Company
• Industry
Web providers
• Go Daddy
• 1 and 1
• Namecheap
• Just Host
• HostGator
• WP Web Host
Content marketing
• A marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience-with the objective of driving profitable customer action.
• SEO
• PR
• PPC
• Video
Search engine optimization
• The process of directing traffic to your site through search engines (Google, Yahoo, Bing).
• Organic (free) • Keywords and phrases
• Copywriting
• Link Building
• Blog and article marketing
• Website promotion
• Search Engine Marketing is paid traffic.
• Online advertising • PPC (pay-per-click)
• CPC (cost-per-click)
• Google, Bing, Yahoo
• Facebook, LinkedIn, Twitter
Web usability
• Easy to navigate (menus, headings)
• Visibility of logo and contact info
• Uniformed font, size, colors
• Information is concise and consistent
• Clickable links
Web analytics
• The measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.
• Google Analytics • Visits/Unique visits
• Bounce rates
• Social media referral
maintenance
• Platform Updates • Template
• Plugins
• Content • Keywords • Blogs • Pictures
• Videos • Links
Ask yourself, how many updates does my site need a month?
• Benefits • Maintain engagement
• Enhance user experience • Maintain Google rankings • Efficiency
Determine if you will maintain your site or if you will hire someone.
contact
If your company is in need of a website/SEO audit contact Line 25 Consulting today at [email protected].
Website: www.line25consulting.com
Social Media: Like us on FB: Line 25 Consulting
Follow us on Twitter: @Line25Consult Google +: Line 25 Consulting
#Line25
Marketing | Training | Speaking
Line 25 Consulting
Taking You From Segments to Dimensions
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