Optimize Your Holidays

3 Challenges of Holiday Marketing:

The competition heats up Advertising becomes more expensive and inboxes get more crowded. Customer behavior changes Your shoppers take on a whole new set of discount craving, speed shopping, cart abandoning characteristics. Why? Selling to a different customer The person that is your customer 10 months out of the year is no longer your customer. You’re now selling to their aunt, brother, boyfriend, and co-worker.

The competition heats up

93% of ecommerce retailers will send an

email on Cyber Monday

Customer behavior changes

71% Of holiday shoppers expect free

shipping, and 47% expect free returns.

Selling to a different customer

23% of shoppers in any ecommerce store

shop only during the holidays.

For more 10 STATS TO TERRIFY

ECOMMERCE HOLIDAY

MARKETERS

Click this picture for more

ecommerce holiday stats.

http://blog.rjmetrics.com/2013/11/14/10-stats-to-terrify-ecommerce-holiday-marketers/?utm_source=slideshare&utm_medium=social&utm_campaign=slideshare+organic

The solution to these new challenges is not deeper discounts, more emails, or bigger budgets.

Get the Ebook

http://rjmetrics.com/whitepapers/optimize-your-holidays?utm_source=slideshare&utm_medium=social&utm_campaign=slideshare+organic

Optimize Your Holidays

Business