The Art Of Evangelism Why storytelling beats marketing Theo Priestley Nov, 2015
Feb 11, 2017
The Art Of EvangelismWhy storytelling beats marketing
Theo PriestleyNov, 2015
Theo PriestleyTechnology Evangelist, Advisor, Forbes
Twitter: @ITredux
http://www.linkedin.com/in/theopriestley
Storytelling Is In Our DNA
The Core Of Evangelism• Create a transparent
story The product is not the
message
• Create an inspiring story
Drive action from emotion, relationship from reaction
• Be opinionated Avoid “Sycophanticide” and
the Echo Chamber
• Adapt constantly Pivot, pivot, pivot: Don’t be
afraid to try something new
• Connect the dots inside and out
Be the glue between the organization and the customer
Evangelism Answers 5 QuestionsWhy your product or service exists
How it can resolve a pain or need, and How it can make a difference
Where the value in using the solution or service comes from
Who will it help the most, and Who has it already helped
When can I get my hands on it, and When will it make a difference
Why Evangelism Over Other Methods?
Don’t Let Storytelling Die
Above All Else – Love Your Story