Sush Intern Report

8/6/2019 Sush Intern Report

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Karvy stock broking

ltd(Vijayawada)

INTRODUCTION

COMPANY DETAILS

Background

o Karvy Consultants Limited was established in 1982 at Hyderabad.It wase stablished by a group of Hyderabad-based practicingChartered Accountants. At initial stage it was very small in size. Itwas started with a capital of Rs. 1,50,000.

o In starting it was only offering auditing and taxation services. Later,it acts into the Registrar and Share transfer activities andsubsequently into financial services and other services like

Financial Product Distribution, Investment Advisory Services,Demit Services, Corporate Finance, Insurance etc.

o All along, Karvys strong work ethics and professional backgroundleveraged with Information Technology enabled it to deliver qualitytithe individual. A decade of commitment, professional integrity andvision helped Karvy achieving a leadership position in its fieldwhen it handled largest number of corporate and retailthat proved to be a sound business synergy.

o Today, Karvy has access to millions of Indian shareholders, besidecompanies, banks, financial institutions and regulatoryagencies.Over the past one and half decades, Karvyhas evolved as a veritable link between industry, finance andpeople.

o In January 1998, Karvy became first Depository Participant in Andhra Pradesh. An ISO 9002 Company, Karvys commitment to


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quality and retail reach has made itan Integrated Financial Services Company.

o Today, company has 230 branch offices in 164 cities all over theIndia. The company adds 5 new offices every month to the

companys ever-growing national network in every nook andcorner of the country.

o The company service over 16 million individual investors, 180corporate and handle corporate disbursementsthat exceed Rs.2500 Crores.

WHERE KARVY STAND IN THE MARKET?

o KARVY is a legendary name in financial services, Karvys credit is

defined by its mission to succeed, passion for professionalism,excellent work ethics and customer centric values.

o Today KARVY is well known as a premier financial servicesenterprise, offering a broad spectrum of customized services to itsclients, both corporate and retail.

o Services that KARVY constantly upgrade and improve arebecause of companys skill in leveraging technology.

o Being one of the most techno-savvy organizations around helpscompany to deliver even more cost effective financial solutions inthe shortest possible time.

o What bears ample testimony to Karvys success is the faithreposed in company by valued investors and customers, all acrossthe country.

o With Karvys wide network touching every corner of thecountry, even the most remote investor can easily access Karvysservices and benefit from companys expert advice.

Achievements

o Among the top 5 stock brokers in India (4% of NSE volumes)

o India's No. 1 Registrar & Securities Transfer Agents


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o Among the top 3 Depository Participants

o Largest Network of Branches & Business Associates

o ISO 9002 certified operations by DNV

o Among top 10 Investment bankers

o Largest Distributor of Financial Products

o Adjudged as one of the top 50 IT uses in India by MIS Asia

o Full Fledged IT driven operations

KARVY Group companies

KSBL, member of National Stock Exchange (NSE), Bombay Stock

Exchange (BSE), and Hyderabad Stock Exchange (HSE) offers acomprehensive range of services in the stock market through the benefitsof in-depth research on crucial market dynamics, done by qualified team

of experts. This company offers solutions that encompass a wide

spectrum of financial services/products.

o

The company provides investment, advisory and brokerage services in

Indian Commodities Markets. And most importantly, we offer a widereach through our branch network of over 530 branches located across

390 cities.


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KIBL provides life and non-life insurance products to retail individuals,

high net worth clients and corporate. A major step towards being the mostcomprehensive personal finance advisor.

Registered with SEBI as a Category I Merchant Banker and ranked

among the top 10 merchant bankers in the country, the company has builta reputation as a professional advi sor in structuring IPOs take over

assignments and buy back exercises.

Karvy Computershare Private Limited is a joint venture between

Computershare, Australia and Karvy Consultants Limited - The firstsecurities registry company to receive ISO 9002 certification in India.

Registered with SEBI as Category I Registrar, is Number 1 Registrar inthe country. Computershare, Australia, services more than 75 millionshareholders across 7000 corporate clients and makes its presence felt in

over 12 countries across 5 continents.

Karvy Global Services is the global services arm of the Karvy Group ofCompanies engaged in the business of off shore business process

outsourcing in the areas of human resource outsourcing, finance andaccounting operations outsourcing, research and analytics and back office

processing operations.


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KARVY Inc. in the US is located in New York providing various

financial products and information on Indian equities to potential ForeignInstitutional Investors (FIIs) in the region. KARVY Inc. is registered as abroker-dealer with NYSE

Board members

C Parthasarathy, Chairman & Managing Director

o Mr. C Parthasarathy, a leader in the financial services industry in India

is responsible for building KARVY as one of India's truly integrated

Financial Services Provider

o He is a fellow member of the Institute ofCompany Secretaries of India,

a Fellow Member of the Institute ofChartered Accountants of India

and a graduate in law.

o As Chairman and Managing Director, he oversees the group's

operations and renders vision and business direction.o His passion and vision for achieving leadership in the business made

KARVY a leading financial intermediary ranking them as number one in

the registrar, Share Transfer and IPO Distribution businesses.

M Yugandhar, Managing Director


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o Mr. M Yugandhar, Managing Director, founder member of KARVY

Consultants Limited, has varied experience in the field of financial

services spanning over 20 years.

o He is a Fellow Member of the Institute ofChartered Accountants of

India and was involved in the statutory and branch audit of banks for

26 years.

o Mr. Yugandhar holds directorships in KARVY Securities Limited, KARVY

Stock Broking Limited, KARVY Investor Services Limited, KARVY

Computershare Private Limited, KARVY Commodities Broking Private

Limited, Bizpro Technologies India Limited, Paran Limited, and

Rabindranath G E Medical Associates.

M S Ramakrishna, Executive Director

o Mr. M S Ramakrishna, Director, founder member of KARVY Consultants

Limited is the orchestrator of technology initiatives such as the call

center in the service of the customer.

o Mr. Ramakrishna is a member of the Hyderabad Stock Exchange and is

the director of KARVY Securities Limited, KARVY Stock Broking Limited,

KARVY Investor Services Limited, KARVY Computershare Private

Limited, KARVY Commodities Broking Private Limited, Nitya Labs

Limited and SAB Nife Power Systems Limited.

o He has helped KARVY diversify into the field of medical transcriptionleveraging on the company's core competency of transaction

processing. He has more than 20 years of experience in the financial

services arena.

Mission statement of karvy


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o Karvys mission sttatement is to bring industry , finance

and people togather

o Karvy works as an intermediary between industry andpeople

o "To be a leading financial service provider to their

customers, and they aim to achieve this leadership

position by building innovative, enterprising and

technology driven organization which will set the highest

standards of service and business ethics.

Vision statement of karvy

Companys vision is crystal clear and mind frame

very directed

To be pioneering financial services company. And

continue to grow at a healthy pase, year after year,

decade after decade

Their vision is to build a corporate that sets bench

marks for others to follow

Karvy services

o Stock broking

o Demat services

o

Investment advisory serviceso Corporate finance & Merchant banking

o Insurance

o Mutual fund services

o Registrars & Transfer agents

Stock Broking:


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o KARVY is working as Capital Market Intermediaries. Stockbrokers are

regulated by SEBI [Stock-brokers and Sub-brokers] Regulations; 1992.

o The stockbroker is a member of the stock exchange. Stockbrokers are the

intermediaries who are allowed to trade in securities on the exchange of

which they are members.o They buy and sell on their own behalf as well as on behalf of their clients.

o Stockbrokers expand their business by engaging sub -broker.

o Sub-brokers mean any person not being a member of a stock exchange who

acts on behalf of a stock broker as an agent or otherwise for assisting the

investors in buying, selling or dealing in securities through such stock-

brokers.

Demat Services:

o Karvy is a depository participant with the National Securities Depository

Limited (NSDL) for trading and settlement

of dematerialized shares.

o Depository Participants (DPs) are described as an agent of the

depository. They are intermediaries between the depository

and the investors. The relationship between the DPs and the depository

o Governed by an agreement made between the two under Depositories Act.

o A DP can offer depository-related services only after obtaining a Certificate of

registration from SEBI.

o Since Karvy is also in the broking business, investors who use Karvys

depository services get a dual benefit.

o They can use Karvys brokerage services to execute transactions and Karvysdepository services to settle them

Investment Advisory Services:

o This division provides portfolio management services to high net-worth

individuals and corporate. The expertise of Karvy in research and

stockbroking gives it the right perspective to provide investment advisory

services. Company provides advisory services to its clients.

o

Financial goal of each individual investor varies according to his dream,ambition and family size and future financial planning for the children &old age

pension for self and wife so does the pathway to achieve it.

o Karvy apply the principles of Financial Planning as both science & art, it

understands the time horizon, risk bearing capacity and investment goals of

investors keeping in mind their psyche and financial needs.


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o Based upon this Karvy helps individual investors to plan their entire life up to

retirement, Taxes, Insurance needs and other important personal

financial goals. It designs portfolio for investor to invest their saving in various

financial products like shares, bonds, debentures, mutual funds,

Corporate finance & Merchant banking:

o Corporate finance is the financial activity of corporation. It deals with the firm's

operations with regard to investing and financing. It concerned with how firms

raise capital and the consequences of alternative methods of raising capital.

o Firms capital can be raised braising loans, issuing shares, and acquiring or

merging with other businesses by public or private companies.

o Merchant banking is a financial intermediation that matches entities that need

capital and those that have capital. Hence they facilitate the flow of capital in

the market.

o Karvy enjoys SEBI category (I) authorization for Merchant Banking. Karvy

offers the full spectrum of Merchant Banking Services, beginning from

identifying the best time for an issue to final stage of marketing it, to harvest

unparalleled success.

As a merchant banker Karvy offer following services:

Issue management

Instrument designing

Pricing of the issue

Registration process for the issue of shares

Marketing efforts

Final allotment to investors

Listing details on stock exchanges

Loan syndication

Lease financing


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Corporate advisory services

UnderwritingPortfolio management

Insurance:

Karvy is also dealer of many private life insurance companies.

ICICI Prudential Life Insurance

HDFC Life Insurance

TATA AIG Life Insurance

Mutual Fund Services:

Since its inception in 1982, Karvy has demonstrated a dedication coupled with

dynamism that has inspired trust from various segments corporate, government

bodies and individuals. Karvy has since been performing a pivotal role as the

intermediary the interface between these players.

With Mutual Funds emerging as a distinct asset class, Karvy has made a strategic

choice to leverage the power of latest technology to provide a cutting edge to its

services. Karvy, today, service nearly 80% of the asset management

companies (AMCs) across an extensive network of service centres with assets

under service in excess of Rs.10, 000 crores.

Karvy's ability to mass customize and offer a diverse range of products for a diverse

range of customers has helped mutual fund companies to uniquely position

themselves in the market place. These diverse range of services cut across multiple

delivery channels service centres, web, mobile phones, call centre has brought

home the benefits of technology to investors, distributors, and the mutual funds.

Going forward, Karvy shall strive to create new products and services, which would

address the needs of the end customer. Companys single-minded focus in

delivering products for customers has given it the distinguished position of being the

preferred provider of financial services in the country

Income Tax enabled services:

Karvy has been started this service since March, 2004. Karvy is work

as TIN Facilitation Centre it provides following IT enabled services.


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a. Distribution of PAN Card.

b. Distribution of TAN Card.

c. Services related to e-TDS

Karvy work as an intermediary between NSDL and IT payers. Karvy provides various

form for different IT enabled services and guide people to fill that forms. It also

solves queries of the tax payers. It also distributes PAN and TAN card to the

tax payers

Registrars & Transfer agents:

o In 1985, Karvy entered the Registrar and Share Transfer Business to create a

market niche in the competitive field of financial services.

o In1994-95, it reached a milestone when it processed 104 Public Issues

constituting 46 per cent market share. Now in its second decade of existence,

Karvy is the leader in the industry: In an opinion poll conducted by

an independent market research agency - MARG, Karvy has been

rated as Indias Most Admired Registrar on various parameters: -

Overall Excellence.

Handling of Volumes

Timely Dispatch

Quality Management and Technological Up gradation.

A SEBI Category 1 Registrar, So far, Karvy has handled over 675ISSUES

as Registrars to public issues processed over 52 million applications and is servicing

over 16 million investors from various locations spread over 205 clients

Hr. policy of Karvy

Karvy hr. department is located at Hyderabad

Recruitment and selection policy

o The upper level members like zonal members, regional managers,branch managers, and senior executives are recruited bypublishing recruitment advertisement in leading national levelnewspaper. The qualified applicant are then called for interviewand selected


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o The regional member has authority to select lower level employeelike peon, marketing executives, accountants etc. by approval ofzone manager

Training and development

o Continuous training and upgrading technical.Behavioural, and

managerial skills is a way of life in Karvy.Karvy encouragesemployee to hone their skills regularly to enable them to face thechallenges of the changing requirements of customers that fitmarket up and down

o Training needs analysis is done at regular basis and systematicmethodologies are ensured that skills and capabilities of allemployees are constantly upgraded to enable them to perform in

the challenging work environment

o New employee has given training under experienced employee.The new employee work under experienced employee andobserve his all activities. When company employs new technologyor there is any change in the working of company the trainingprogram is arranged

Employee motivation

o Karvy employees are highly empowered .they dont have to reportany person of the same branch but they have to report upper levelbranch.

oo If particular branch earn certain profit then Karvy gives them

special incentives. Example they will arrange two days tour foremployees which was totally free of cost.

o This type of programs also helps in maintain cooperation betweenemployees

ORGANIZATION STRUCTURE

o There are various departments and segments in KARVY

STOCKBROKINGLIMITED.


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o The segment of which I was a part of during my training process is the

SME segment.

o This segment caters especially to the needs of the SMALL& MEDIUM

ENTERPRISES.

o Small and Medium Enterprises refers to organizations that are larger

than SOHOs (Small office/Home office) and smaller than the Fortune

1000. The size is subjective ranging from approximately 25 to 500

employees.

o This segments operations were initialized in 2006 to cater to the ever

increasing demand and growth of the SME Segment as it was found

through a study, that most of the AMCs are getting 55% to 60% of their

sales by SMEs alone.

o An important point to be noted is that The SME segment is

emphasizing more on Mutual Funds instead of equity, insurance and

other products.

This segment concentrates approximately:

60% on Mutual Funds

30% on Equity

10% on Insurance and other products

So far, the performance of this segment has

been good and it has been a contributing factor in increasing the customer

base of KARVY STOCK BROKING LIMITED. Thus plans for opening of SME

Segment in other branches are shaping up.


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STRUCTURE OF SME SEGMENT:

Quality Policy

o To achieve and retain leadership,Karvy shall aim for complete

customer satisfaction, by combining its human andtechnological resources, to provide superior quality financial

services.

o In this process, Karvy will strive to exceed Customer's

expectations.

Sub dealer Main HEAD

Wealth

managerTele sales

SRM SRM SRM

RO RORO RO RO RO


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Quality Objectives

As per the Quality Policy, Karvy will :

y Build in-house processes that will ensure transparent and

harmonious relationships with its clients and investors to

provide high quality of services.

y Establish a partner relationship with its investor service agents

and vendors that will help in keeping up its commitments to

the customers.

y Provide high quality ofwork life for all its employees and equip

them with adequate knowledge & skills so as to respond to

customer's needs.

y Continue to uphold the values of honesty & integrity and strive

to establish unparalleled standards in business ethics.

y Use state-of-the art information technology in developing new

and innovative financial products and services to meet the

changing needs of investors and clients.

y Strive to be a reliable source of value-added financial products

and services and constantly guide the individuals and

institutions in making a judicious choice of same.

y Strive to keep all stake-holders (shareholders, clients, investors,

employees, suppliers and regulatory authorities) proud andsatisfied.

Swot analysis of Karvy

Strengths

o Employees are highly empowered

o

Strong communication network

o Good cooperation between employees

o Number 1 registrar and transfer agents in India

o Number 1 dealer of investment products in India

Weaknesses


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o High employee turn over

Opportunity

o Growth rate of mutual fund industry is 4o to 50% during last

year and it is expected that this rate is maintained in future alsoo Marketing at rural and semi urban areas

Threats

o Increasing number of local players

o Past image of mutual fund

MUTUAL FUND A GLOBALLY PROVEN

INVESTMENT

Worldwide, the mutual fund has a long and successful history. The

popularity of mutual fund has increased manifold. In developed

financial market, like US mutual funds have almost overtaken bank

deposits and total assets of over US $ 3 trillion.

In India, Mutual Fund industry started with the setting up of

UTI in1964. Public sector banks and financial institution began toestablish Mutual Funds in 1987. The private sector and foreign

institutions were allowed to set up Mutual Fund in 1993.

WHAT IS MUTUAL FUND?

o A Mutual Fund is a trust that pools the savings of a number of

investors who share a common financial goal. The money thus

collected is then invested incapital market instruments

such as shares, debentures and other securities.

o The income earned through these investments and thecapital appreciation realized is shared by its unit holders in

proportion to the number of units owned by them.

o Thus mutual Fund is the most suitable investment for the

common man as it offers an opportunity to invest in a

diversified, professionally managed basket of securities at a

relatively low cost


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ORGANISATION OF A MUTUAL FUND

There are many entities involved and the diagram below illustrates

the organisational set up of a mutual fund:

ADVANTAGES OF MUTUAL FUNDS


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Types of Mutual Fund

Mutual fund schemes may be classified on the basis of its structure

and its investment objective.

By Structure:

>Open-ended Funds

An open-end fund is one that is available for subscription all through

the year. These do not have a fixed maturity. Investors can

conveniently buy and sell units at Net Asset Value ("NAV") related

prices. The key feature of open-end schemes is liquidity.

>Closed-ended Funds

A closed-end fund has a stipulated maturity period which generally

ranging from 3 to 15 years. The fund is open for subscription only

during a specified period. Investors can invest in the scheme at the

time of the initial public issue and thereafter they can buy or sell the

units of the scheme on the stock exchanges where they are listed.

>Interval Funds

Interval funds combine the features of open-ended and close-ended

schemes. They are open for sale or redemption during pre-

determined intervals at NAV related prices.

By Investment Objective:

Growth Funds

The aim ofgrowth funds is to provide capital appreciation over themedium to long- term. Such schemes normally invest a majority of

their corpus in equities. It has been proven that returns from stocks,

have outperformed most other kind of investments held over the long

term. Growth schemes are ideal for investors having a long-term

outlook seeking growth over a period of time.


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Income Funds

The aim ofincome funds is to provide regular and steady income to

investors. Such schemes generally invest in fixed income securities

such as bonds, corporate debentures and Government securities.

Income Funds are ideal for capital stability and regular income.

Balanced Funds

The aim of balanced funds is to provide both growth and regular

income. Such schemes periodically distribute a part of their earning

and invest both in equities and fixed income securities in the

proportion indicated in their offer documents.

In a rising stock market, the NAV of these schemes may not normally

keep pace, or fall equally when the market falls. These are ideal forinvestors looking for a combination of income and moderate growth.

Money Market Funds

The aim of money market funds is to provide easy liquidity,

preservation of capital and moderate income. These schemes

generally invest in safer short-term instruments such as treasury bills,

certificates of deposit, commercial paper and inter-bank call money

. Returns on these schemes may fluctuate depending upon theinterest rates prevailing in the market. These are ideal for Corporate

and individual investors as a means to park their surplus funds for

short periods.

Load Funds

A Load Fund is one that charges a commission for entry or exit. That

is, each time you buy or sell units in the fund, a commission will be

payable. Typically entry and exit loads range from 1% to 2%. It could

be worth paying the load, if the fund has a good performance history.

No-Load Funds

A No-Load Fund is one that does not charge a commission for entry

or exit. That is, no commission is payable on purchase or sale of units

in the fund. The advantage of a no load fund is that the entire corpus


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is put to work.

OTHERSCHEMES:

Tax Saving Schemes

These schemes offer tax rebates to the investors under specific

provisions of the Indian Income Tax laws as the Government offers

tax incentives for investment in specified avenues. Investments made

in Equity Linked Savings Schemes (ELSS) and Pension Schemes are

allowed as deduction u/s 88 of the Income Tax Act, 1961. The Act also

provides opportunities to investors to save capital gains u/s 54EA and

54EB by investing in Mutual Funds.

Special Schemes

Industry Specific Schemes

Industry Specific Schemes invest only in the industries specified in

the offer document. The investment of these funds is limited to

specific industries like InfoTech, FMCG, and Pharmaceuticals etc.

Index Schemes

Index Funds attempt to replicate the performance of a particular

index such as the BSE Sensex or the NSE 50

Sectorial Schemes

Sectorial Funds are those, which invest exclusively in a specified

industry or a group of industries or various segments such as 'A'

Group shares or initial public offerings

Competitors details

ICICISecurities Ltd.

o ICICISecurities Limited (i-SEC) is a wholly owned investment-

banking subsidiary ofICICI Limited. ICICI is the only non-


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Japanese Asian financial institution to be listed on the New

York Stock Exchange (NYSE).

o ICICISecurities was formed on 22nd Feb. 1993, when ICICI's

Merchant Banking Division was spun off into a

new company; ICICI Securities today is India's leading

Investment Bank and one of the most significant players in the

Indian capital markets.

o ICICI Brokerage Services Limited (IBSL) set up in March 1995;

IBSL is a 100% subsidiary of i-SEC. It commenced its

securities brokerage activities in February 1996 and is

registered with the National Stock Exchange of India

Limited and The Stock Exchange, Mumbai.

o ICICI has started a website ICICIdirect.com which is the most

comprehensive website, which allows you to invest in Shares,

Mutual funds, Derivatives (Futures and Options) andother financial products.

o ICICI has a large network of branches all over India.

Services offered:

Merchant Banking

Demit Service

Stock Broking

HDFC

HDFC is the leading financial company in India. IT has large network of

branches all over India. HDFC Securities which is fully subsidiary of

HDFC provides demit service.

HDFC and its subsidiary provides following services.

Demit Service

Life Insurance

Banking Service


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Housing Finance

Vehicle Finance

Education Loan

Personal Loan

Mutual Fund

6. Kotak Securities Ltd.

Kotak Securities needs no introduction as one of the largest

stockbroking houses in the country and a leading distributor ofprimary market offerings. Kodak Securities limited is a joint venture

between Kotak Mahindra Bank and Goldman Sachs, the

international investment banking and brokerage firm.

Kodak Securities is a corporate member of both the BSE and the NSE.

It is also a depository participant with the National Securities

Depository Limited (NSDL) for trading and settlement of

dematerialized shares.

Services offered:

Stock Broking

Financial Product Distribution

Demit Services

Investment Advisory Services

7. Motile Oswal Securities Ltd.

o Motile Oswal Securities Ltd (Most) is one of the leading equity

research and broking houses of India. Most has a 20-

memberresearch team, which is engaged round the clock in


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analysing the Indian economy and corporate sectors to identify

equity investment ideas.

o Asia Money Broker's Poll 2002 has rated Most as one of the

best Indian broking house, for research, for the second time

since 2000.

o Motile Oswald is member ofNSDL and CDSIL for DP.

o It has wideNetwork of branches. It has 158 branches all

over India.

Services Offered:

Demit Services

Stock Broking

Investment Advisory Service

For demat accounts

o Religare

o Icici

o India info

o India bulls

o Motilal oswal securities

o IL&FSInvestment ltd

o Share khan ltd

mutual funds

o Sbi mutual fund ltd

o Reliance mutual funds

o Hdfc mutual fund services

o Icici mutual fund ltd

Out of all these companies I visited three major competitiors of karvy

Religare for Demat Accounts

o Cost of brokerage of religare

-cost of brokerage was very high when compared to karvy

brokerage charges


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delivery charges - 0.5

intraday charges-0.05

where as in karvy brokerage charges were

delivery charges -0.3

intraday charges-0.03

comparision

so by comparing religare with karvy

karvy charges are very less almost 20p less than competitor

companys

by this comparison I can say karvy schemes are best schemes

when compared to competitors schemes

services

services of karvy

they provide both online and offline services

o online services

customers can directly buy and sell shares through internet

without approaching karvy company through demat account

o offline services

Through tele calls they can easily buy and sell shares by just

giving ring to dealers of karvy company

services of religare

o They will not provide offline services.

o They just provide online services

o Uneducated customers who dont know how to access internet


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o Cannot buy and sell shares

o So uneducated customers are not able to invest in religare

company

Comparision

o So by this comparision karvy services are one of the best

services because they are providing facilities for both educated

and uneducated customers by offering online and offline

services in mutual funds as well as demat accounts

o Other companies are offering just online services

o So b this we can say that karvys services are one of the best

services so most of the customers are preferring to take

accounts in karvy

Customers of karvy

o Docters

o Lawyers

o Industrialist

o Contractors

o Private Employees

o Business persons

o Engineers

o Government employeeso Charted accountants

o In Karvy various sectors of individuals invest in shares

o Karvy is having multiple field of customers

o To achieve and retain leadership,Karvy shall aim for

complete customer satisfaction, by combining its human

and technological resources, to provide superior quality

financial services.


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o In this process, Karvy will strive to exceed Customer's

expectations.

o Mostly doctors are more interested to invest money in

Karvy stock broking limited to earn huge returns in Karvy

o Karvy is one of the best service provider to customers

and their main aim is to exceed customer satisfaction

Conclusion

o Mutual fund advisors give emphasis on mutual funds than

other investment options

o Mutual funds have given a new direction to the flow of

personal saving and enable small and medium investors in

remote rural and semi urban areas to reap the benefits of the

stock market investment

o Indian mutual funds are thus playing a very important

development role in allocation of scarce resources in emerging

economy

o Karvy is not able to provide sufficient services to the investors

due to unawareness among advisors regarding services

o Very less advisors are knowing about services provided by

Karvy

Recommendations

o Awareness of mutual fund services provided by Karvy is also

very low .so company needs proper marketing of all their

services by advertising, distribution of pamphlet, arranging

seminars etc.


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o Company should also provide knowledge ab out growth rate

and expected growth rate of mutual fund industry in India

o Most of people aware of life insurance ,NSC and PPF for tax

saving so,company should market various tax saving schemes

of mutual funds and their benefits

o The interface among the investors and the mutual fund

companies is agents,so the agents should have proper

knowledge about mutual funds as well as market so that they

can help investors in their investment decisions

Sush Intern Report

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