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STOCKBOX NEIGHBORHOOD GROCERY Stockbox is the new neighborhood grocery. We invest in communities, so that good food and relationships can thrive.
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Page 1: Stockbox pitch deck

STOCKBOXNEIGHBORHOOD GROCERY

Stockbox is the new neighborhood grocery.

We invest in communities, so that good food and relationships can thrive.

Page 2: Stockbox pitch deck

centralization of food resources

We have a problem with food access in this country. We have a lot of grocery stores, but they are concentrated in more dense and affluent hubs, which means some communities have easy access to fresh food and a choice in experience and price…

Page 3: Stockbox pitch deck

food deserts and social equity

…While others must travel a longer distance or instead rely on local resources, like convenience stores, to fulfill basic food needs. In fact, across the U.S. more than 23 million people live in a food desert.

Page 4: Stockbox pitch deck

the Stockbox alternative

Stockbox responds, by placing small stores across cities to provide easy access to the fresh foods we purchase most often.

Page 5: Stockbox pitch deck

The Stockbox alternative

Our micro groceries are bright and inviting. Staff are hired from the community and offer a helpful, engaging experience. And community outreach enables us to demonstrate our local investment.

the Stockbox alternative

Page 6: Stockbox pitch deck

customers & community

Before Stockbox, our customers traveled outside the community to shop, because local resources were either uninviting or disconnected from their real food needs. They now shop at Stockbox because they can find the food they want, at a price they can afford, and with an experience they can feel proud of, where they live.

Page 7: Stockbox pitch deck

competitive advantage

Stockbox can fit where big stores can’t. We offer a level of engagement convenience stores won’t. And we have a model that enables us to reduce costs;  increase efficiencies; and curate the most profitable items in a typical grocery, all in aid of keeping prices accessible.

Page 8: Stockbox pitch deck

getting to scale

Summer 2011: Launched prototype store in a shipping container, for 2 months.

Summer 2013: Second store opens in First Hill neighborhood of Seattle.

Summer 2012: Opened first store in South Park neighborhood, which expanded on lessons learned from prototype.

Page 9: Stockbox pitch deck

getting to scale

Break-even for Stockbox hits in 2015, with our fifth store.

Ramp-up, revenue, and expenses 2013-2016 (excluding SG&A)

Page 10: Stockbox pitch deck

getting to scale

Years 1-5:Launch regional chain of stores in Seattle area.

By Year 5:Expand into another U.S.

city

By Year 10:National

Expansion

Page 11: Stockbox pitch deck

fundraising to date

UW Business Plan Competition; $12,500 Kickstarter; $22,000

Healthy Foods Here; $25,000

Herbert B Jones Founda-tion; $25,000

Charitable Contributions;

$100,000

Bank loan; $50,000

Convertible Note; $550,000

Echoing Green; $45,000

Since launching, Stockbox has raised almost $850,000

Page 12: Stockbox pitch deck

impact metrics

# of local residents hired

% of inventory that is locally sourced

# of community events hosted/supported

people

product

experience

Page 13: Stockbox pitch deck

management & team

Carrie Ferrence, CEO• 4th gen corner store owner• 7 years retail management• 10 + years strategic planning• 10 + years community

development

Jacqueline Gjurgevich, COO• 9 + years at Marriott • Revenue strategy• Sales & event planning• Inventory management

Ryan Ceurvorst, Marketing Mngr• 7+ years in marketing &

graphic design• Interior design and retail

planning• Operational strategy and

communications

Jim Wheat, Area Grocery Manager• 30+ years in retail development• Former President of Paperzone• Retail veteran for Eddie Bauer,

Westminster Lace, and Quimper Mercantile

Page 14: Stockbox pitch deck

management & team

Business Advisers:John Castle, Univ. of WashingtonAmber Ratcliffe, CarenaJon Kroman, Jon Kroman LawAlan Van Boven, Supply Chain VisionsLaura Yurdin, Brand Strategist

Non-Profit Partners: Inventory:

Design:Story Trading (Amazon Fresh)Mark Wolf, architect

Consultants:George LeBlanc , Charlie’s ProduceGuillaume Wiatr, People FirmMichael Swanson, Coldwell Banker

Page 15: Stockbox pitch deck

word is getting out

“A solution…Stockbox brings more than just produce to neighborhoods without fresh food. It’s an entire grocery store -in miniature.” Fast Company

Page 16: Stockbox pitch deck

STOCKBOXNEIGHBORHOOD GROCERY

www.stockboxgrocers.com

Stockbox goes where grocery stores can’t and stocks the food convenience stores won’t.