Public relation and media

PUBLIC RELATION AND MEDIA

MEDIA AND PUBLIC RELATION 

Group Members Name

Saima Sharafat 95 Nukhbah Munir 76 Sana Meer 82 Sadia Iqbal 91 Saira 63 Sumaira Hanif 83 Umer Naiz 78 Haseeb Khan 94      

Submitted to Sir Aslam Dogar

PUBLIC RELATION

Public relations (PR) is the practice of managing the flow of information between an organization and its publics

communication vehicles commonly used by PR Practitioners:Press releases

ArticlesCustomer Success Stories

Letters to the EditorPress Conferences, Interview, or Media Tours

Radio, Television, or Press InterviewsSeminars or Speaking Engagements

Event Sponsorships

MEDIA RELATION

Media relations involves working with various media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner

The goal of media relations is to maximize positive coverage in the mass media without paying for it directly through advertising

PR AND MEDIA RELATION

The media is the central vehicle for much of the PR industry's messages

The media in turn has become more dependent on PR to supply content to fill air time or column inches

Grunig and Hunt state that: “relations with the news media are so central to

the practice of public relations that many practitioners, especially those guided by the

press a gentry and public information models of public relations, believe that public relations is

nothing more than media relations”

BUILDING RELATIONSHIPS

What media relations activity often tries to achieve as part of a public affairs programme is:

Pressure on politicians: working with the media to make your issue a new story , to try to apply pressure on politicians (usually the government ) so that they are forced to do something about it.

The support of the public which , obviously , assists in the achievement of the first : making your issue on that chimes with the public and making them aware of the matter through the media.

BRIEFING PAPER

Is one that the Journalist will be attracted to

Will appeal to the audience of the media you are approaching

Will not leave the journalist exposed to criticism for being inaccurate

Will have the effect you desire in government

STEPS A PRESS AGENT HAVE TO FOLLOW

IDENTIFICATION OF MEDIA WHAT ARE YOU TRYING TO SELL IN APPROACH TO JOURNALIST

How to Improve Your Media Relations Skills

Know the reporter and the publication before picking up the phone

Always know how and when a reporter wants to be contacted

Clarify your message before delivering your pitch

When sending ideas via email, always include a short, pithy pitch along with your contact information

Be careful what you send via email When calling a reporter, introduce

yourself fully, reference previous conversations

When you get a reporter on the phone, always ask what they are working on and how you can help

Never make promises you cannot keep Follow up aggressively Whenever possible, pitch by phone

 Players

In-House PR departments Large PR companiesConglomeratesSome smaller players Industry Bodies Front Groups

In-House PR departments

From press releases to press conferences, companies expect public relations professionals to manage the two-way communication between the company and its target audiences.

The PR department provides a barrier between the people within an organization who may have the information experience and the external researcher.

Large PR companies 

The Top Ten PR companies in 2001 were the following, ranked by revenues 

Many of the largest PR companies are now owned by large conglomerates such as WPP, Omnicom, and Interpublic Group. These super-companies bring together PR, lobbying, advertising and marketing companies to provide "integrated communications services" for their corporate clients.

1 Weber Shandwick Worldwide $426,572,018 2 Fleishman-Hillard Inc. $345,098,241 3 Hill and Knowlton, Inc. $325,119,000 4 Incepta (Citigate) $266,018,371 5 Burson Marsteller $259,112,000 6 Edelman Public Relations Worldwide $223,708,535 7 Ketchum, Inc. $185,221,000 8 Porter Novelli $179,294,000 9 GCI Group/APCO Worldwide $151,081,645 10 Ogilvy Public Relations Worldwide $145,949,285

conglomerates

MEANING A number of

different things or parts that are put or grouped together to form a whole but remain distinct entities.

Definition  A mass of separate

items collected into a ball; things closely crowded or gathered together into a coherent mass or whole. Examples: conglomerate of anecdotes; of flowers; of fragments; of fruit and leaves,

TOOLS OF PUBLIC RELATIONS USED IN MEDIA Recent

developments include the video news release (VNR) and the audio news release (ANR) for TV and radio news respectively. The media on which PR depends upon are: