Ogilvy & Mather ³Within every brand is a product, but not every product is a brand.´ ² David Ogilvy O&M HISTORY Incorporated in India in August 1928 under the…
1. Months Before Opening,Shanghai Expo tickets are the focus of intense buzz in China’s Social Media Executive Summary A Monthly Report on Chinese-Language Internet Word…
1. Months Before Opening,Shanghai Expo tickets are the focus of intense buzz in China’s Social Media Executive Summary A Monthly Report on Chinese-Language Internet Word…
1. Let’s Talk About Chlamydia National Chlamydia Coalition December 3, 2009 2. Our Session Objectives Explore effective communications about Chlamydia for adolescents/young…
1. Exploring the Comparative Communications Effectiveness of Advertising and Public Relations: An Experimental Study of Initial Branding Advantage Paper by David Michaelson…
1. HYPERTRANSPARENCYBy: Douglas He Image via Scott Wilkinson (Wikimedia)The Impact on Social Media on the Job Hunt 2. Image via bpsusf (Flickr)Once upon a time, gaining employmentwas…
Page 1 Executive Summary A Monthly Report on Chinese-Language Internet Word of Mouth Related to Shanghai World Expo 2010 EDITION 1, FEBRUARY 2010 Months Before Opening,…