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1. Microsoft Surface IMC StrategyBy: Luis Sierra, Jackie Zhu, Paul Layton, Juan Penagos, Tim Jones 2. Industry Background •Ownership – About 1/3 of Americans own a tablet…

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1. Social Media CampaignPresented by: Vivian Gil, Fayeza Fatema & SarahShehorn 2. PURPOSE It all started with a car…The 2010VolkswagenFOXRe-launch 3. In 2010, Volkswagen…

1. Months Before Opening,Shanghai Expo tickets are the focus of intense buzz in China’s Social Media Executive Summary A Monthly Report on Chinese-Language Internet Word…

1. Months Before Opening,Shanghai Expo tickets are the focus of intense buzz in China’s Social Media Executive Summary A Monthly Report on Chinese-Language Internet Word…

1. The Brandwatch Super Bowl 2012:VISUALISING BIG SOCIAL MEDIA DATABackgroundThe Super Bowl is famously one of the most commercialised events in the world. TV advertising…