Africa Media Review Vol. 5 No. 3 1991 ©African Council for Communication Education Applicati on of the New Informati on and Communication Technologies in Public Relations* b y Cecil Blake** Abstract This article exam ines the role of the new information and communication technology in enhancing the efficiency and effectiveness of public relations as a management function. It argues that the success of any public relations firm will depend on how well it applies the latest information and communication technology to accomplish its tasks and operations, locally and globally. The author observes that, with the development of powerful and relatively affordabl e computers, PR has emerged as a significant aspect of decision-making in organizations. •This paper is a revised version of a presentation made at the Commonwealth Public Relations Conference, held at Abuja, Nigeria, September 24-26,1990, organized by the International Public Relations Association in collaboration with the Nigerian Institute of Public Relations. **Dr. Cecil Blake made the original presentation while with the faculty of the School of Communications, Howard University. He is currently a member of staff of the Information Sciences Division of the International Development Research Center Regional Office for Eastern and Southern Africa, Nairobi, Kenya.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
8/6/2019 Applications of New Information and Communication Technologies in Public Relation Africa Media Rev 1991
http://slidepdf.com/reader/full/applications-of-new-information-and-communication-technologies-in-public-relation 1/13
8/6/2019 Applications of New Information and Communication Technologies in Public Relation Africa Media Rev 1991
http://slidepdf.com/reader/full/applications-of-new-information-and-communication-technologies-in-public-relation 2/13
8/6/2019 Applications of New Information and Communication Technologies in Public Relation Africa Media Rev 1991
http://slidepdf.com/reader/full/applications-of-new-information-and-communication-technologies-in-public-relation 3/13
8/6/2019 Applications of New Information and Communication Technologies in Public Relation Africa Media Rev 1991
http://slidepdf.com/reader/full/applications-of-new-information-and-communication-technologies-in-public-relation 4/13
8/6/2019 Applications of New Information and Communication Technologies in Public Relation Africa Media Rev 1991
http://slidepdf.com/reader/full/applications-of-new-information-and-communication-technologies-in-public-relation 5/13
8/6/2019 Applications of New Information and Communication Technologies in Public Relation Africa Media Rev 1991
http://slidepdf.com/reader/full/applications-of-new-information-and-communication-technologies-in-public-relation 6/13
8/6/2019 Applications of New Information and Communication Technologies in Public Relation Africa Media Rev 1991
http://slidepdf.com/reader/full/applications-of-new-information-and-communication-technologies-in-public-relation 7/13
8/6/2019 Applications of New Information and Communication Technologies in Public Relation Africa Media Rev 1991
http://slidepdf.com/reader/full/applications-of-new-information-and-communication-technologies-in-public-relation 8/13
8/6/2019 Applications of New Information and Communication Technologies in Public Relation Africa Media Rev 1991
http://slidepdf.com/reader/full/applications-of-new-information-and-communication-technologies-in-public-relation 9/13
8/6/2019 Applications of New Information and Communication Technologies in Public Relation Africa Media Rev 1991
http://slidepdf.com/reader/full/applications-of-new-information-and-communication-technologies-in-public-relation 10/13
8/6/2019 Applications of New Information and Communication Technologies in Public Relation Africa Media Rev 1991
http://slidepdf.com/reader/full/applications-of-new-information-and-communication-technologies-in-public-relation 11/13
8/6/2019 Applications of New Information and Communication Technologies in Public Relation Africa Media Rev 1991
http://slidepdf.com/reader/full/applications-of-new-information-and-communication-technologies-in-public-relation 12/13
8/6/2019 Applications of New Information and Communication Technologies in Public Relation Africa Media Rev 1991
http://slidepdf.com/reader/full/applications-of-new-information-and-communication-technologies-in-public-relation 13/13
Related Documents
![REPUBLIC OF SOUTH AFRICA IN THE LABOUR APPEAL … · IN THE LABOUR APPEAL COURT OF SOUTH AFRICA, JOHANNESBURG ... circumstances of its enactment. [4] ... industrial action in relation](https://static.cupdf.com/doc/110x72/5b0c245f7f8b9a61448dfa7e/republic-of-south-africa-in-the-labour-appeal-the-labour-appeal-court-of-south-africa.jpg)
