A PRESENTATION OF MARKETING MANAGEMENT ON FUTURE GROUP India tomorrow resented By : roup A-5 Presented To: Dr. Bhavesh Vanapar
A PRESENTATION OF MARKETING MANAGEMENT ON
FUTURE GROUPIndia tomorrow
Presented By :Group A-5 Presented To:
Dr. Bhavesh Vanaparia
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History of Future GroupEstablished in 1994 by Mr. Kishore
BiyaniRetail forms the core business
activityGroup subsidiaries are present in
Consumer Finance Capital Insurance Leisure & Entertainment Brand Development Retail Real Estate Development Retail Media & Logistics
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Company Profile
• Future Group is India’s largest retailer and one of the leading business houses with a strong presence in retail. Its founder and Group CEO is Mr. Kishore Biyani.
• Future Group employs 35,000 people directly from every section of our society.
• It deals in Retail, Finance and service sector.• May 2011 – Future Supply Chains becomes ISO
certified
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Retail Pantaloon Retail (India) Limited Future Value Retail Limited
Finance Future Generali Life Insurance Company Limited Future Generali (India) Insurance Company Limited Future Capital Holdings Limited Future Ventures (India) Limited
Services Future Supply Chains Limited Future Human Development Limited Future Media (India) Limited Future Corporate Resources Limited
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Milestones and Achievements
2011: Most Admired Large Format National Fashion Retailer of the Year – Central
2010: Most Admired Food & Grocery Retailer of the Year : Private Labels – Food Bazaar
2009: Most Preferred Multi Product Chain - Big Bazaar by CNBC AWAAZ
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BRANDS UNDER FUTURE GROUP
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Product Mix
It is a set of all the products and services provided which a particular seller offers.
It is also known as product assortment.Its has certain length, width and depth of the
company’s product portfolio.
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Product-Mix Width
Future group
retail services finance partnership
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Product Length of Retail
retail
lifestyle
central
Pantaloons fresh fashion
Home town
value
Big bazaar
Food bazaar
digital
Future bazaar.com
Length of Finance
Finance
Future Capital
Personal
Corporate
Future Generali
Life Insurance
General Insurance
Future Venture
Fashion & Food
Fmcg
Length of Services
Services
Logistics & supply
Learning & Development
Media & Telephony
Length of Partnership
Partnership
Collaboration Joint Brand Building Assistance
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Product Classification
Marketers classify the products into basis of durability, tangibility and its use that is consumer or industrial.
They are durable, nondurable, shopping goods, convenience goods & unsought goods.
Product Classification
Products
Durability
Durable
Nondurable
Consumer or Industrial
Specialty or Unsought Goods
Shopping Goods
Products of Future Group
• Future Group’s products come under the category of Durable as well as Nondurable.
• It offers perishable products, food items which are frequently approached by consumers.
• Also they offer Clothing, Apparel, Home décor items, Furniture which come under the category of Nondurable.
Consumer Goods Classification
• Convenience Goods:- Those which customer thinks that they get easily at one place.
• Shopping Goods:-Those which customer compare on basis of suitability, price & style.
• Unsought Goods:- Those which customer does not know much and if offered it is beneficial for them.
Product Levels
Augmented Product
Expected Product
Basic Product
Core Benefit
Level of Future GroupServing the
unexpected & time savy
Discounts & offer
Daily Requirement
needs
Make all the products available
easily
Potential Product
In those Venn anything was not mentioned about potential product.
Potential Product means something offered to customers which they have never expected.
But whatever any company offers to the customers, For sometime it is Augmented & then it transforms into Expected.
So still many companies including future group are searching for serving customers something called Potential.
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Cont…
Nondurable Goods:- future group provide product’s such as soap, food items, perishable products which are consumed within few uses and again it is required to purchase.
Durable:- clothing, apparels, shoes, home décor items, furniture and many more things which are tangible which last for long time.
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Cont…
Consumer goods classification:- products served by future group are depending on the habits of consumer.
First is convenience goods like soft drinks, daily home needs are provided which has minimum effort to buy and consumer can easily get whenever they need.
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Cont.…
Then comes shopping goods. Which depend on the choice & taste of the customer.
For e.g.:- clothing, shoes, apparels, furniture etc..
Unsought goods:- These are the products which consumer does not know much and normally they don’t think of buying.
For e.g.:- life insurance.
Holistic Marketing Concept
Holistic Marketing
Integrated Marketing
Relationship Marketing
Performance Marketing
Internal Marketing
Cont…
It is an approach to recognize the scope of Marketing Activities.
These are the four major themes on which any companies' overall position can be judged.
This concept help companies to have a complete approach towards their requirement.
Integrated Marketing
Integrated
Product
Price
Place
Promotion
Internal Marketing
Internal
Marketing Department
Senior Management
Other Departments
Performance Marketing
Performance
Sales Revenue
Legal
Environment
Ethics
Relationship Marketing
Relationship
Customers
Employees
Channel
Partners
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Bases For SegmentationGeographic:-
Rural area Urban area
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Demographic
• Age• Family size• Gender• Income
Psychographic
• Lifestyle:-
Behavioral
Occasions:-
User status:- (There were one
time users and regular users are also there)
Market Specialization
Retail
Full Market Coverage
Age
Income
Gender
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Brand Elements
• Character: Future group
• Logo: Bird
• Slogan: India tomorrow
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Private Brands of Future Group
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Company Orientation towards the Market Place
1. Selling concept
2. Marketing concept –SACH Brand
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Price Mix
• Value pricing• Psychological pricing• Loss leader
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Value pricing• Big bazaar promises
its consumers the lowest available price without coupon clipping, waiting for discount promotions, or comparison shopping
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Psychological Pricing
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Loss Leader
- SUPPLY CHAIN BIG BAZAAR
Supplier
Warehouse
Inspection
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Shelves
Quality Check
Inspection
Supply Chain Management at BIG BAZAAR
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Consumer Behavior
• Cultural factors: Culture, subculture & social class of the people influences the buying pattern according to their culture.
• Social factors: buying behavior of the whole family depend upon their taste and preference.
• Personal factors: financial status of the people also influence their buying behavior. For ex. mostly high class people buy from the Pantaloons retail store.
Packaging
Labeling
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Advertisement
• Print Media
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Thank You