Presentation by Knowledge Foundry at Zensar Techshowcase - An iSPIRT ProductNation Initiative

September 2013

Introducing

The Product

•  Marketing Personalization Platform

•  For e-Commerce & Rewards/Loyalty programs

•  Personalize Customer Experience across engagement channels

•  Email •  Website

•  Mobile App

•  Advanced Segmentation & Profiling

•  Customer List Management

•  Smart Campaigns

•  Deep Campaign Analysis

•  Powerful Recommendation Engine

Features

Architecture

Amazon  S3  

Web / API Layer

MongoDB (Sharded Cluster)

Redis

Reco Engine CaMS Analytics

Engine

MySQL Cluster

Browser Browser Plugins / Adapters

SaaS JS Snippet Product & Customer Data

Email Service

Providers (SendGrid,

MailChimp etc)

Company Profile (Knowledge Foundry)

•  Boutique analytics consulting firm

•  Started in 2008

•  Worked with several Fortune 500 clients in retail, consumer goods, banking, technology verticals.

Team

•  12+ years of experience in software development (Amazon, Motorola, Nokia Siemens Networks

•  Interests include Large-Scale Distributed Systems, Web Services and Cloud Computing

•  Holds B.E. (Computer Science) from Bangalore University

•  10+ years of experience in software systems development (Amazon, IBM, Wipro)

•  Interests include Server side architecture design, Web Services, designing highly scalable data stores, Web application design and development, and leading engineering teams

•  Holds M.S. (Computer Science) from North Carolina State University, and B.E. (Computer Science) from Bangalore University

About us

•  15 years of experience in analytics (Marketics) and management consulting (Booz & Co)

•  Advised clients in Telecom, Retail, and Financial Services sectors

•  Interests include distribution analytics, direct campaigns, and retail assortment

•  MBA (IIM Ahmedabad) and B.Tech. (IIT Bombay)

•  8+ years of experience in analytics (Citigroup, SAS), and procurement (L&T)

•  Advised clients in Banking, Retail, and B2B marketing sectors

•  Interests include optimization, inventory management, campaign analytics and assortment

•  Ph.D. in Operations Research (North Carolina State Univ.) and B. E. (REC Surathkal)

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