FrontalRain Presentation for IT Minister @iSPIRT Event - Conclave for India as Product Nation #1

FrontalRain Technologies Pvt Ltd.

FrontalRain Technologies Software for Food and AgriBusiness

Jayaram Srinivasan July 1st 2014

[email protected]

http://www.frontalrain.com/


Why Agribusiness …

Need to Produce more food in next 40 yearsthan we produced in the past 10,000 years


Agriculture – Most debated topic

Software for Agriculture is the need of the hour …Software for Games, Social network can wait


SupplyTopic Global Rank

Total Area SeventhIrrigated Area FirstPopulation SecondEconomically Active population SecondTotal Cereals ThirdWheat SecondRice SecondCoarse grains FourthTotal Pulses FirstOil Seeds SecondFruits and Vegetables SecondImplements (Tractors) Third Milk FirstLive Stock (castles, Buffaloes) First

DemandPopulation 1.2 BillionRural Population 70%Urban Population 30%Population in 15 to 64 Yrs 65%Median Age 26.2 YrsFastest Growing Economy Avg 7%

Israel is the size of three Vidarbha districts put together. But it exports more agricultural produce than whole of India. That too when most of its land is desert and it has poor rainfall of 6 inches as compared to 40 inches in Vidarbha.

http://articles.timesofindia.indiatimes.com/2012- 07-11/nagpur/32631802_1_vidarbha-farmers-drip-irrigation-farmers-and-experts

India has a Rich Bio Diversity with 46,000 plant species and 86,000 species of animals. It has Arable Land of 428 million acres with favourable climate all around the year (Unlike USA, Europe and China where farming is possible only 5 to 6 months a year).

Indian - Supply Chain challenge

3,214 km from North to South2,933 km from East to West15,200 km of land frontier of 4 million KM of road network7500 KM of coast line43% of area used for Agriculture

Food Supply Chain - Opportunity …


Team

Jayaram Ravi Sreeram Founder Founder Founder Managing Director Director, Tech Head Director, Biz Dev

Supply ChainSupply Chain

TechnologyTechnology

AgribusinessAgribusiness

Former Senior Executives from SAP German Multinational Technology Expertise in Driving large International Research Projects Expertise in Global Supply Chain Projects Indepth expertise in developing world class products

50 Years of Combined Experience


Retail

Food ProcessingCenter

Transport

Cold Storage

Farm

Farm

Farm

FarmFarm

Consumer

Consumer

ConsumerConsumer

Agronomist

Banks

Quality Labs

Crop Consulting

Cold Logistics

Transport

Rain+ Software for Food and AgriBusiness


Product – Designed for AgriBusiness

Growers

Processors

Retail Sales

Exporters Non ProfitsCooperativ

es

Go-livein one week

Scale toUnlimited

Users

NoHardware

CostBenefits

ZeroRisk


Desktop Laptop

TabletMobile

Cloud Computing

Just need internet connection to start

Same software works on Desktop computer, Laptop, Tablet and Mobile

Software used in office, home and on the road while you are travelling

With features like Emails, SMS, Geo location, documents, Images and Videos

Easy to use like facebook, gmail or banking software – no additional investment except login

Use Modern technolgies to break information asymmetry by exposing real time demand and supply data

Technology


Sample Customers

“Distribution of branded food to 18,000 stores”Food Processing CompanyJams, Ketchup, Cooking paste

“500 million eggs a year”Poultry farming Customer

“Aqua feed for 20,000 inland Fish Farms”Aqua feed mill company

“Trading across 20 different countries from Asia Pacific”Commodity Trader in Dubai

“Backward Integration to grow spices”Global MNC

“Non profit company working with farmer groups”Financial institution managing farm cooperatives in Nigeria


Government Projects Cooperation for Agriculture Risk Management with NABARD – German GIZ Bank

Government of Karnataka, Agriculture Department for Weather based Crop Insurance

Department of Agriculture and Cooperation ( DAC ) for Fertilizer Quality Control

Pilot Show case Project for sharing Market arrival data from Mandi’s to Agribusiness –

with data.gov.in regarding Open Data Initiative - National Data Sharing and Accessibility Policy –

NDSAP-2012

Project Discussion with Spices Board - Cochin


Presence / Strategic Relationships … 100+ Customers - Pan India Presence, Present in Africa, Canada, Middle East, and Far East

Strategic Relationships with Buhler for food processing

Cooperation for Agriculture Risk Management with NABARD – German GIZ Bank

Hivos(Netherlands) , Doreo Partners (Nigeria ) for establishing linkages with farmer producer organizations

Affordable Cloud based Software for food and AgriBusiness


FrontalRain Technologies Software for Food and AgriBusiness

Jayaram Srinivasan July 1st 2014

[email protected]

FrontalRain Presentation for IT Minister @iSPIRT Event - Conclave for India as Product Nation #1

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