Vondasoft Proprietary & Confidential 1 The online image of Brands is being shaped and interpreted even as we speak….. Vondasoft presents the ‘true image’
Presentation by VondaSoft at the Zensar #TechShowcase. An iSPIRT ProductNation initiative
Oct 19, 2014
Vondasoft – Mumbai and Bangalore based; Scans multiple social media for your relevant brand, filters data based on many attributes and provides the true social image metrics for your brand.
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Vondasoft Proprietary & Confidential 1
The online image of Brands is being shaped and interpreted even as we speak…..Vondasoft presents the ‘true image’
Vondasoft Proprietary & Confidential 2
What we will cover today
Market Context • Relevance of Social Media & Customer Behavioral Changes
The Vonda Product
• Product Functionality and the needs it addresses
Solutions for Customers
• Business Use Cases and solutions based on the Vonda Product
• Recent interesting discoveries through the Vonda tool
Big Data Analytics
• Showcasing our capabilities
About us
• Where we are now
• Where we want to be
Vondasoft Proprietary & Confidential 3
The Age of the Empowered Consumer
Vondasoft Proprietary & Confidential 4
The Customer Conversation is happening in SM
58%
of Facebook users have mentioned
a brand in a status update
39% of Twitter users have tweeted about a brand
70% of marketers have little understanding of
social media conversations happening
around their brand
“The dissatisfaction stemming from failure to respond via social channels can lead to up to
a 15 percent increase in churn rate for existing customers,” (Carol Rozwell, Vice president
and distinguished analyst at Gartner.)
Vondasoft Proprietary & Confidential 5
What we will cover today
Market Context • Relevance of Social Media & Customer Behavioral Changes
The Vonda Product
• Product Functionality and the needs it addresses
Solutions for Customers
• Business Use Cases and solutions based on the Vonda Product
• Recent interesting discoveries through the Vonda tool
Big Data Analytics
• Show casing our capabilities
About us
• Where we are now
• Where we want to be
Vondasoft Proprietary & Confidential 6
Why Vonda
Need Buzz impacts Brand Equity
Exploding volumes of chatter
Ever increasing social media forums
Increased influence on buying behavior
Traditional modes inadequate in
Monitoring
• Start up focused on addressing this significant market need of companies/brands seeking to understand
their online image and shape it
• Differentiated business model viz. Product based approach for scalability and adaptability; Ease of use &
adoption
Vondasoft Proprietary & Confidential 7
How Can Vondasoft Help?
Vondasoft built a cloud based solution to solve these challenges for the marketers.
Sense
Analyze
Shape
Empower
Vondasoft Proprietary & Confidential 8
Snapshot of Reports
Volume of chatter
Key Themes
Media Break-up
Share of Voice
Dimension Analysis
Vondasoft Proprietary & Confidential 9
Aggregated Chatter
Aggregation of
Chatter with
platform to respond,
change emotion or
delete chatter as
required.
Vondasoft Proprietary & Confidential 10
What we will cover today
Market Context • Relevance of Social Media & Customer Behavioral Changes
The Vonda Product
• Product Functionality and the needs it addresses
Solutions for Customers
• Business Use Cases and solutions based on the Vonda Product
• Recent interesting discoveries through the Vonda tool
Big Data Analytics
• Show casing our capabilities
About us
• Where we are now
• Where we want to be
Vondasoft Proprietary & Confidential 11
What can Vondasoft Do?
Provides Technology and Services to address these
challenges.
Our Services include: Online
Reputation Management
Customer Response
Management Services
Content Creation &
Engagement Services
Big Data Analytics –
SM, Weblogs, CCTV Feed
Custom specific e.g.
Lead Generation
from SM
Vonda Confidential. Do not distribute without prior consent
Social Media Insighting Report for a Fashion Brand
Measure ‘Buzz’ around the brands Competition Analysis Brand’s overall Customer Engagement and Association Understand customers’ perception of brands Observations and Recommendations
Business Scenario 1 – Social Media Strategy for Fashion Brand
FASHION
BRAND
Vondasoft Proprietary & Confidential 13
Reasons for Effectiveness
We looked at the posts by Brand A and Brand B that generated high engagement from customers in terms of likes, comments and shares.
0
500
1000
1500
2000
2500
3000
3500
Likes
Shares
Comments
Celebrities, Makeup/accessories, feel
good images generating large volumes for
Brand B compared to Brand A
Max level of Likes for Brand A. Show the difference
in engagement levels for Brand B
0
100
200
300
400
500
600
700
800
900
Likes
Shares
Comments
Increase ‘Rub Off’ effect of the designer into the brands
Increase ‘feel good’ posts which increases customer engagement
Designs displayed in the Social Media should be available in stores/online!!!
Vonda Confidential. Do not distribute without prior consent
Social Media In-sighting Report for
the BPO/BPM Industry in India
Measure ‘Buzz’ on BPO Industry
Key Themes of Discussions
Analyze Sentiments for BPO industry
Understand Customers’ & Employee’s perception
Summary of Observations
Business Scenario 2 – Industry Analysis for Nielsen India
Vondasoft Proprietary & Confidential 15
3175
Discoveries through the Vonda tool Case 1 - Repeat comments for same individuals…..
All the above chatter generated on a single post on the 26th July…repeat
comments by same individuals.....and netizens notice the same!!!!
Bank Brand
Vondasoft Proprietary & Confidential 16
• Relevance of brand reduces
as the joke on price of
vegetables goes viral !!
Discoveries through the Vonda tool Case 2 – Detecting Virality through Key word association
Vondasoft Proprietary & Confidential 17
What we will cover today
Market Context • Relevance of Social Media & Customer Behavioral Changes
The Vonda Product
• Product Functionality and the needs it addresses
Solutions for Customers
• Business Use Cases and solutions based on the Vonda Product
• Recent interesting discoveries through the Vonda tool
Big Data Analytics
• Show casing our capabilities
About us
• Where we are now
• Where we want to be
Vondasoft Proprietary & Confidential 18
Digital Map of Auto Brands – (Q1 2013)
Net Sentiment Points
Eff
ec
tiv
en
ess
0 10 K 2 K
7
10
Toyota
Maruti
Skoda
Renault
Chevrolet Tata
Fiat
Mercedes
Honda
Audi
Hyundai
Volkswagen
BMW
Approach:
• As first step to
our
investigation,
we tried to
rank the brands
on a digital
map based on
the online
social media
data.
• The next step
will be to
compare the
digital ranks
with the real
market data
Vondasoft Proprietary & Confidential 19
Segments Identified with Brands
notchbackcount
sedancount
SUVsegment
0
200
400
600
800
1000
1200
1400
1600
1800
notchbackcount
hatchbackcount
sedancount
MUVsegment
SUVsegment
Luxurysegment
Hyundai is the leader in the HB segment. Hyundai has 32% of all hatchback counts 32 % HB
VW, Fiat and Tata in 2nd, 3rd and 4th places respectively
Honda is the leader in NB segment with 52% of all counts in the segment
52 % NB
Audi is the leader in Luxury segment with 57% of all counts in the segment
57 % Lux
Renault is the leader in SUV segment with 38% of counts with Tata Storme close on heels at 30%
32 % SUV
Vondasoft Proprietary & Confidential 20
What we will cover today
Market Context • Relevance of Social Media & Customer Behavioral Changes
The Vonda Product
• Product Functionality and the needs it addresses
Solutions for Customers
• Business Use Cases and solutions based on the Vonda Product
• Recent interesting discoveries through the Vonda tool
Big Data Analytics
• Show casing our capabilities
About us
• Where we are now
• Where we want to be
Vondasoft Proprietary & Confidential 21
Execution: Where we are
Vonda Platform 3.1 LIVE in Amazon Cloud • Long term agreements in place with data source providers like GNIP, Twitter
• Product hosted in Amazon cloud
• Big Data Analytics capability for industry and brand reports based on social media insights
• Product 1.0 piloted with social media agency and a customer in June 2012
• Release 2.0 in November 2012
• Release 3.0 in February 2013 with new UI, colors, and User Friendly features
On-going focus on Customer acquisition and Product development
Market Validation: Five customers already on board…
Vondasoft Proprietary & Confidential 22
Product Road Map – 18 months
* Data cross reference
* Automate report generation
* Linkage of TAM data with SM analytics
* Linkage of sales data with SM analytics
* Introduce ‘Publish’ functionality in the tool
* Build ‘facial sentiment’ recognition capabilities
* Introduce ‘Advertise’ functionality in the tool
H2 13 H1 14 H2 14
Vondasoft Proprietary & Confidential 23
The Team
Rajendra Sawant, CEO:
• Engineer & CFA with 22+ years experience in managing P&L of global businesses and technology platforms.
Ameet Das: Focus Area : Sales and Business Development
• Engineer & MBA (XIM, Bhubaneswar) with 15+ years experience in Sales and Business Development.
Uday K: Focus Area: Sales and Product Development
• Engineer & MBA with 15+ years experience in Consulting and advisory services.
Surendra Baliga: Focus Area: Product Development and Innovation
• Engineer & MBA (IIM Lucknow) with 15+ years experience.
Sudheesh Narayan
• Engineer with 12 yrs experience in IT and product development with specialization in Big Data
Vijay Kanchan
• Engineer with 12 yrs experience in IT and product development with specialization in Development
Close knit team with complementary skills; right blend of experience & passion
Vondasoft Proprietary & Confidential 24
Future Vision and Roadmap
To be India’s leading provider of Big Data Analytics in the Social Media Space
To build the analytic tool with functionality which is most relevant to the end user
(from date – Dec 2013)
Enhanced product features as per road map
Focus on client acquisition and have 10 clients on board
Product enhancement and UI enrichment based on feedback
H1 - 2014
Sustained client acquisition: target 20 +active accounts / brands
Showcase capability and build awareness of the product
H2 – 2014
Structured and unstructured Big Data Analytics using Vonda Engine
Product features as per road map
Continued client acquisition: 50+ active accounts / brands
Target: Each account should be profitable with demonstrated business value delivered by Vonda
Vonda Confidential. Do not distribute without prior consent
About Vonda
Mumbai, India based provider of Online Reputation Management and Big Data Analytics
Contact:
[email protected] | Cell +91 98200 42875 | Mumbai, India
Measure, analyze and shape your online image
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