Own the market! - B2B Marketing€¦ · The B2B Marketing Awards ceremony and gala dinner always attracts senior-level guests from some of the biggest brand names in the world. Industry

Sponsor opportunities

The B2B Marketing Awards 2019

Thursday 28 November 2019 Exhibition, West London#B2BAwards

Own the market!

The B2B Marketing Awards are the largest and most prestigious B2B marketing awards in the world, designed to honour and celebrate the most innovative, creative and forward-thinking marketers in B2B.

Now in its 13th year, The B2B Marketing Awards is the must-attend event in the B2B marketing calendar and the most sought after accolade guaranteed to boost a brand’s profile, showcase skills and gain vital recognition.

This year the Awards dinner is moving to Exhibition in West London, with star comperé Ellie Taylor, it’s set to be a dazzling night.

“One of the highlights in the marketing calendar, and a fabulous celebration of the best work from across the industry”

Paul Everett, president, The Marketing Practice

Position your brand at the forefront of innovation and success in B2B

Associating your brand with the B2B Marketing Awards, will result in more than six months of brand exposure and reach more than 1 million B2B marketers. Over 100,000 key decision-makers and influencers will come to associate your brand with innovation and excellence.

The B2B Awards attracts huge online engagement and more than 800 guests on the night, providing high profile sponsorship opportunities.

As an Awards partner, your brand will be seen on every piece of pre-event marketing material, from traditional to digital marketing, as well as significant presence on the evening.

You will also benefit from a complimentary table on the night, allowing to you celebrate with your clients and prospects.

“The B2B Marketing Awards were mentioned in 75% of enquiries when we asked: ‘How did you hear of us?’” Chris Wilson, MD, Earnest

Accelerate your brand profile and growth to hero status

The B2B Marketing Awards ceremony and gala dinner always attracts senior-level guests from some of the biggest brand names in the world.

Industry breakdown

Job role breakdown

Be among the best

Executive

Account manager

Marketing manager

C-suite (CEO, MD, CMO, head of marketing)

Construction and property

Healthcare, medical, pharma and biotech

Academic and education

Manufacturing

Media and publishing

Finance, banking and insurance

Professional services

Technology

Marketing agency

A. Campaign media and mechanics Category 1: Best multichannel campaignCategory 2: Best use of direct mailCategory 3: Best use of live-event marketingCategory 4: Best use of public relationsCategory 5: Best use of creativeCategory 6: Best use of digital techniques or technologiesCategory 7: Best use of social media or influencer marketingCategory 8: Best use of content marketingCategory 9: Best customer experience (CX) initiative

B. Planning and strategy Category 10: Best use of customer insightCategory 11: Best use of thought leadershipCategory 12: Best limited-budget campaignCategory 13: Most commercially successful campaignCategory 14: Best integration of sales and marketing

C. Target audiences Category 15: Best channel marketing initiativeCategory 16: Best SME-targeted campaignCategory 17: Best corporate decision-maker- targeted campaignCategory 18: Best employee engagement programmeCategory 19: Best international campaignCategory 20: Best use of account-based marketing

D. Aims and objectives Category 21: Best brand initiativeCategory 22: Best product launch campaignCategory 23: Best lead generation or nurturing campaignCategory 24: Best customer engagement initiative

E. Practitioner, supplier and agency Category 25: B2B marketing team of the yearCategory 26: B2B marketer of the yearCategory 27: B2B PR agency of the yearCategory 28: B2B marketing communications agency of the yearCategory 29: Grand Prix

The categories

Your choice of category which aligns with your brand and offering:

Sponsorship packages

Headline sponsor packageInvestment: £15,000

› Two premium 10-seat tables (including goody-bags for all guests).

› Premium drinks package for tables.

› Speaking opportunity – official welcome from your CEO while guests take seats.

› Your brand promo video played in the full auditorium.

› Full screen branding on holding slide throughout drinks reception and dinner.

› Filmed interviews with your brand spokesperson and all award winners.

› Photo booth with your company logo on all pictures.

› B2B Marketing magazine feature interview with senior executive from your company.

› Branding on all marketing collateral pre-event and on the night – including winner’s supplement.

› Branding on all related emails and website pages.

› Display advert in the special January awards edition of B2B Marketing magazine (full page).

› Online feature written by your brand spokesperson published on b2bmarketing.net.

Sponsorship packages

CMO engagement sponsorshipInvestment: £12,500

This year there is the exclusive opportunity for a limited number of brands to be involved in the prestigious B2B Awards judging process.

We have 150 client-side judges who are selected due to their achievements and reputation in the B2B sector, from brands such as Adobe, Microsoft, and Sky. The process is managed by an independent chairman to ensure the highest level of integrity.

Our CMO engagement sponsorship is designed to enable you to connect with our senior client-side judges, position you as a thought leader, and associate your brand with success in B2B.

A senior member of your team will be invited to participate in the online submission judging and attend one of the face-to-face judging panels, which will create engagement with six to eight CMOs.

Package:

› Involvement in the B2B Awards judging process (online and F2F) for chosen category.

› One 10-seat table, in prime position on event floor.

› Opportunity to invite other Awards judges to your table on the evening to further develop relationships.

› Presentation of one award on the night for chosen category.

› Branding on all marketing collateral pre-event and on the night – including winners’ supplement.

› Branding on all related emails and website pages.

› Advert in the winter issue of the B2B Marketing magazine.

› Online feature written by your brand spokesperson published on b2bmarketing.net.

“It’s like all B2B events, they’re fantastic for networking. The best turn up: those that want to participate in the industry, that care about their careers, that care about their brands. So you do meet the best”

Jason Talbot, co-founder, The Crocodile

Investment: £8500

› Your pick of 28 sponsorable awards.

› One 10-seat table, in prime position on show floor.

› Presentation of one award on the night for chosen category.

› Branding on all marketing collateral pre-event and on the night – including winners’ supplement.

› Branding on all related emails and website pages.

› Advert in the winter issue of B2B Marketing magazine.

› Online feature written by your brand spokesperson published on b2bmarketing.net.

Sponsorship packages

Awards category sponsor

› After-party sponsorship

› VIP champagne lounge for your guestlist

› Everlasting chocolate tap

› Drinks fountain

› Guest goody-bags/gift

› Sponsored live streaming

› Branded winners champagne bottles

› Table entertainer.

“I would definitely recommend other businesses looking to sponsor these awards. If you want to get involved in the B2B marketing world this is your audience”

Jason Neale, MD, BMC

Sponsorship packages

Bespoke optionsInvestment: POA

B2B Marketing is the world-renowned provider of insight, professional development, events and training for marketers and leaders in B2B.

Since our launch in 2004, we’ve amassed the largest network of B2B marketers in the UK, giving us the unique ability to place your brand at the centre of the buzz.

At the core of our business are the 75,000+ members of our website worldwide and five of the biggest and most influential annual events in the B2B calendar, alongside a host of webinars, podcasts, roundtables and training.

How we help you achieve more

Our dedicated marketing and media solutions team can help you:

› Get face-to-face with the influencers, buyers and decision-makers you want to target.

› Build powerful brand recognition in the heart of your marketplace.

› Build your marketing content and proposition into the right conversations with the right audience at the right time.

› Achieve meaningful engagement with some of the industry’s most influential decision-makers.

› Create compelling stories around your brand with headline-driving research and analysis.

› Share your brand stories, content and conversations with our 75,000+ registered members, 80,000+ monthly website users and 200,000+ followers on social.

About B2B Marketing

Sponsorship packages

Awards category sponsor plus (CMO engagement)Get in touch

Mitch HoleHead of media, B2B Marketing

T: +44 (0) 20 7014 4920E: [email protected]

B2B MarketingClover House147–149 Farringdon RoadLondonEC1R 3HN

Tel: +44 (0)20 7014 [email protected]

To discuss any of the opportunities outlined in this pack, please contact: