Extreme B2B Marketing

Extreme B2B Tech Marketing

adding some Velocity to your life

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Most tech marketing sucks because it’s boring.

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It’s boring because it’s a chore.

…all passion is drained out of it

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It’s a chore because it takes too long.

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It takes too long because it’s made by a committee.

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It’s made by a committee because everyone is frightened.

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Everyone is frightened because they don’t want to fail.

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The result is a lot of professional, credible, well-made turds.

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Tech marketing needs a kick in the head.

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Tech marketing needs Velocity.

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The five rules of Marketing Velocity

• No one can be more passionate about your company than you are– You set the ceiling, do you want an underground car park or the

Sistine Chapel?

• Consensus kills, speed thrills– Getting nine people to agree wastes time. Marketers have to do

much more, much faster.

• Failure is to be eagerly sought out– Every flop is a war medal. Your job is to collect so many you need

a new uniform to display them.

• Too much process murders passion– If you need a chart to track it, maybe you shouldn’t be doing it.

• Get the budget on the screen– Hit the market with something new every week

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Velocity marketing is

Fast

Short

Simple

Passionate

Easy to produce

Timely

Energetic

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The V team• A small team of ideas people

– Super-creative, multi-disciplinary

– Their job: engage with client and generate ideas

• A crack team of producers

– Young, fast, digital natives

– Their job: produce things and get them into the market

• A disciplined team of tacticians

– Experienced marketing campaigners

– Their job: drive people to the new content and vice versa

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Velocitize your marketing in 14 days

–Day One: Boil the Ocean Workshop– Where we learn everything we need to know about you

– Our side: Creative Director, Strategy Director, Digital Guru, Chef

– Your side: Marketing guy, Sales guy, Techie

–Day Two: We go away and play– Develop 15-20 new ways to look at your story

– Morning: two customer calls; Afternoon: work

–Day Three: We come back and bury you– And decide on five things we can do in the next ten days

–The Next Ten Days– We produce the five things.

–Day 14: we go live

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When can we start?

[email protected]