NEW YEAR’S EVE AT NIAGARA FALLS - Shaw Mediamedia.shawmedia.ca/uploadedfiles/shawmedia/content/in...ET Canada’s New Year’s Eve special offers advertisers the rare opportunity

NEW YEAR’S EVE AT NIAGARA FALLS

ET Canada is ringing in the New Year with 60,000 fans live

from Niagara Falls. Global Television presents the only live

New Year’s Eve broadcast offering countless opportunities to

showcase your brand before, during and after Canada’s

biggest party!

CELEBRATE NEW YEAR’S EVE WITH THE NATION’S

ENTERTAINMENT POWERHOUSE

Program sponsorship

New Year’s Greetings

Celebrity shout-outs

Countdown clock

Twitter ticker

Front-of-house

ET Canada lead-up segments

Best of 2014 special

Consumer contest

Corporate branding

On-site activations

Digital opportunities

Date: December 31st

Timing: 10pm-12:30 am EST

Connect with exclusive content featuring

entertainment’s brightest stars through the

live New Year’s Eve Special from Niagara

Falls!

Sponsorship Includes:

•5 x :30 brand spots

•2 x :07 billboards

•Tags on marketing promos

Layer in lead-up segments or in-show

activations for even greater association!

Open to 2 sponsors. Incumbents: Weight Watchers, Deadline to renew Sept 30

Get primed for the biggest night of the year with look back at

the highlights of 2014. In this special broadcast, ET Canada

will spotlight all of the top entertainment moments that

captured our attention in 2014.

Date: December 31st

Timing: 7:30pm-8:00pm EST

Sponsorship Details:

•3x :30 brand spots

•2x :7 billboards in show

BEST OF 2014 ET CANADA SPECIAL

Toronto - T 416.967.1174 F 416.960.0971 Montréal - T 514.525.1133 F 514.525.1355 Vancouver - T 604.422.6422 F 604.422.6521

Leading up to the only Canadian New

Year’s Eve countdown ET Canada will

air segments to get people excited

about the big night! Once per week (4

total) in December, ET Canada will

produce a segment promoting the

New Year’s Eve Special and the

performing artists. Through integrated

billboards and brand spots your brand

will capitalize on the excitement while

aligning with top talent!

ET CANADA LEAD-UP SEGMENTS


ET Canada’s New Year’s Eve Live

from Niagara Falls is the perfect

environment for a custom New Year’s

Eve message from your brand. Wish

Canadians a happy 2015 and success

in reaching their goals! (weight loss,

health, smoking cessation, financial,

career, family...)


Viewers can join the party with ET Canada’s New Year’s Eve Twitter Ticker! At the top of the

show and during the show, ET Canada hosts will encourage viewers to tweet their NYE

messages as we party towards the new year. Your brand will enjoy both verbal mention and

on-screen visual exposure throughout the show with 5x logo appearances and 5x scrolling

text mentions.

TWITTER TICKER SPONSORSHIP


Appearing in all wide shots, the front

of house roof puts your brand in the

centre of all the action on New Year’s

Eve! This would be a fantastic layer

to a program sponsorship for an

iconic brand. With regular, repeated

visuals each time there is an aerial

shot, logos of well known brands

would get unprecedented exposure

and recognition.

FRONT OF HOUSE SPONSORSHIP


Join Canada as we count down to 2015 throughout the ETC New Year’s Eve broadcast

through sponsorship of the countdown clock!

With 6 x :60 second animated, exciting graphics featuring your logo on-screen your brand will

be on millions of people’s minds as they ring in the new year with their friends and family!

COUNTDOWN CLOCK


Throughout the months leading up to

New Year’s Eve, ET Canada asks

celebrities to record a New Year’s Eve

shout-out, sponsored by your brand!

With your brand at both the top and

tail of 5 x :15 second celebrity shout-

outs you will be aligning with some of

the biggest stars in entertainment!


Be part of the fireworks on New Year’s Eve and sponsor the kiss cam! During the show the

kiss cam will survey the crowd looking for those celebrating the night with a kiss. Images of

the couples will appear both on screens on site, as well as on the live broadcast.

There will be 3-4 occasions where your brand will be mentioned as well as seen on screen as

part of the kiss cam photos.

KISS CAM


ET Canada’s New Year’s Eve special offers

advertisers the rare opportunity to access

60,000 energy-charged Canadians, adding a

grass-roots layer to support their broadcast

and digital campaigns.

Thought-starters:

•On site screens to run branded elements

(during the commercial breaks)

•Client street teams / Sampling

•Wristbands

•Glow sticks

•3-D Glasses

•Sound-proof booths

•Call friends from Canada’s biggest

New Year’s Eve party

ON SITE ACTIVATION



7.2 million* viewers tuned into the ET Canada Niagara Falls New Year’s Eve Special!

47

53

21

43 44

20

27

17

47 53

25

49 52

23

32

22

Male Female 18-34 18-49 25-54 HHI $100K+ HH Size 4+ HH w/kids <12

Viewer Profile Comp% of A18+/English Canada

Total TV ETC NYE

118 115 129 119

Viewers are more likely to…

114 119

Make Financial Investments • Have a mortgage (158), mutual funds (128), TFSA (108) and a line of credit (123). They also have a

personal will (126), 2+ credit cards in their name (113) and file their income taxes regularly (111)

• Carry homeowners/personal property (114) or private health (156) insurance and to have personally

donated to a Canadian charity (117) in the past year

Be Auto Enthusiasts • Have 2+ vehicles in the HH (120), auto insurance (109) and enroll in roadside assistance programs (134)

• Have gone to car dealerships for tire alignments (194), lube filter (177), brake repairs (125),

muffler/exhaust work (303), shock absorbers/struts work (298) or tire replacements (271) in the past year

• Purchase car tires (168), motor oil (117), and other auto supplies (118) in the past year

Embrace Healthy Lifestyles • Feel they are better informed about nutrition than the average person (115), use multi-vitamins daily (142)

& love fresh air and outdoor activities (123)

• Participate in aerobics (178), jogging (206), swimming (151), walking/hiking (154), yoga/pilates (129) or

dancing (155)

• Go ice skating (142) or play tennis (176) and soccer (255)

Enjoy Big Screen Entertainment • Have gone to the movie theatre 2+ times in the past 3 months (124) to attend action/adventure (129),

family /child oriented (187), animated (181), comedy (118), horror (167) or science fiction (115) movies

• Watch a movie on their PC/Laptop, Smartphone or Touchscreen Tablet/E-Reader in the past month (120)

Travel & Enjoy Alcohol • Vacation within Canada to visit friends/relatives (102) or go sightseeing (114)

• Enjoy travelling outside Canada to go shopping (129), take in the night life (182) or go to a beach (114)

• Consume beer (120), coolers (170), mixed drinks (145), wine (124), champagne/sparkling wine (166), rum

(143), rye (179) and vodka (147)

Sources: Numeris (BBM Canada) PPM data/English Canada, Jan 6-Mar2/14; *DlyRch(000), Total Canada/Dec.31/13, Ind.2+. **Ind2+ AMA(000) Dec.31/13 vs. Dec.31/12 Viewer Profile: Comp% of A18+, Qualitative Skews: PMB 2014 Spring 2-Year Readership Database, English Canada, index based on comp% A18-54 vs. population,

http://www.google.ca/url?sa=i&rct=j&q=champagne+new+year's&source=images&cd=&cad=rja&docid=KimCCQyNnvk7VM&tbnid=rGpTAvioGSgf6M:&ved=0CAUQjRw&url=http://www.kathryngreeleydesigns.com/blog/2012/12/a-new-years-day-champagne-bar/&ei=VXoWUrStL6GAiAKmv4C4Aw&bvm=bv.51156542,d.cGE&psig=AFQjCNHx_wmxi2P7pQ3MlKePXygqsrFgrg&ust=1377290875671696

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