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2ND QUARTER 2019 POWERBALL NEW YEAR’S ROCKIN’ EVE The North Dakota Lottery is launching an exciting NEW promotion, Powerball New Year’s Rockin’ Eve VIP Experience! The promotion begins July 7, 2019 and will offer North Dakota Powerball players a chance to win a once-in-a-lifetime trip to New York City for the New Year’s Eve ball drop! Two North Dakota Powerball players will join other lottery winners from around the country in Times Square for four days, three nights of spectacular events, culminating in a New Year’s Eve party to remember! Included in the VIP Experience trip prize: Round-trip airline transportation for two (2) to New York City; Three (3) nights’ hotel accommodations in New York City; Tickets for a holiday dinner cruise on the Hudson River; Tickets for an exclusive New Year’s Eve dinner and party (including view of the ball drop); and Eligible to participate in a drawing for a prize of $1,000,000 shortly after midnight on January 1, 2020. In order to be eligible for the trip prize drawing, players need to purchase a Powerball ticket from July 7 through August 31, 2019 and register with the ND Lottery Players Club at LOTTERY.ND.GOV or via the Players Club Official Mobile App. Players are to scan the barcode from a qualifying Powerball ticket under the “REWARDS” tab of the mobile app or enter the entry code on the “REWARDS” tab of the Players Club website. Drawing will be held September 3, 2019. Additional information can be found on the tear-sheet pad placed in all ND Lottery retailer locations. PLEASE PLAY RESPONSIBLY. LOTTERY.ND.GOV HOW TO PLAY 1 PURCHASE a Powerball ticket from July 7 through August 31, 2019. 2 REGISTER with the ND Lottery Players Club at LOTTERY.ND.GOV or via the ND Lottery Players Club Official Mobile App. 3 SCAN the barcode from your qualifying Powerball ticket under the “REWARDS” tab of the mobile app (or enter the entry code on the “REWARDS” tab of the ND Lottery Players Club website). Dick Clark’s New Year’s Rockin’ Eve and New Year’s Rockin’ Eve are registered trademarks of DCP Rights, LLC. All rights reserved. Lottery Links is provided free to licensed retailers, Lottery Advisory Commission members, vendors and other interested parties. Lottery Links is available on the website at LOTTERY.ND.GOV. IN THIS ISSUE DIRECTOR’S MESSAGE Page 2 2BY2 BREAKS RECORDS AGAIN Page 3 RETAILER SURVEY Page 3 LOTTERY RENEWAL PROCESS NOW ONLINE Page 3 TOP 60 2BY2 7-DRAW PROMOTION RETAILERS Back NEWS AND IDEAS FOR LOTTERY RETAILERS
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POWERBALL NEW YEAR’S ROCKIN’ EVE IN THIS ISSUE · POWERBALL NEW YEAR’S ROCKIN’ EVE The North Dakota Lottery is launching an exciting NEW promotion, Powerball New Year’s

Jun 23, 2020

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Page 1: POWERBALL NEW YEAR’S ROCKIN’ EVE IN THIS ISSUE · POWERBALL NEW YEAR’S ROCKIN’ EVE The North Dakota Lottery is launching an exciting NEW promotion, Powerball New Year’s

2ND QUARTER 2019

POWERBALL NEW YEAR’S ROCKIN’ EVEThe North Dakota Lottery is launching an exciting NEW promotion, Powerball New Year’s Rockin’ Eve VIP Experience! The promotion begins July 7, 2019 and will offer North Dakota Powerball players a chance to win a once-in-a-lifetime trip to New York City for the New Year’s Eve ball drop!

Two North Dakota Powerball players will join other lottery winners from around the country in Times Square for four days, three nights of spectacular events, culminating in a New Year’s Eve party to remember! Included in the VIP Experience trip prize:

• Round-trip airline transportation for two (2) to New York City;• Three (3) nights’ hotel accommodations in New York City;• Tickets for a holiday dinner cruise on the Hudson River;• Tickets for an exclusive New Year’s Eve dinner and party (including

view of the ball drop); and• Eligible to participate in a drawing for a prize of $1,000,000 shortly

after midnight on January 1, 2020.

In order to be eligible for the trip prize drawing, players need to purchase a Powerball ticket from July 7 through August 31, 2019 and register with the ND Lottery Players Club at LOTTERY.ND.GOV or via the Players Club Official Mobile App. Players are to scan the barcode from a qualifying Powerball ticket under the “REWARDS” tab of the mobile app or enter the entry code on the “REWARDS” tab of the Players Club website. Drawing will be held September 3, 2019.Additional information can be found on the tear-sheet pad placed in all ND Lottery retailer locations.

PLE A SE PL AY RE SPONSIBLY.

LOT TERY.ND.GOV®

H O W T O P L AY1 PURCHASE a Powerball ticket from July 7 through August 31, 2019.

2 REGISTER with the ND Lottery Players Club at LOTTERY.ND.GOV or via the ND Lottery Players Club Official Mobile App.

3 SCAN the barcode from your qualifying Powerball ticket under the “REWARDS” tab of the mobile app (or enter the entry code on the “REWARDS” tab of the ND Lottery Players Club website).

Dick Clark’s New Year’s Rockin’ Eve and New Year’s Rockin’ Eve are registered trademarks of DCP Rights, LLC. All rights reserved.

Lottery Links is provided free to licensed retailers, Lottery Advisory Commission members, vendors and other interested parties. Lottery Links is available on the website at LOTTERY.ND.GOV.

IN THIS ISSUEDIRECTOR’S MESSAGEPage 2

2BY2 BREAKS RECORDS AGAINPage 3

RETAILER SURVEYPage 3

LOTTERY RENEWAL PROCESS NOW ONLINEPage 3

TOP 60 2BY2 7-DRAW PROMOTION RETAILERSBack

NEWS AND IDEAS FOR LOTTERY RETAILERS

Page 2: POWERBALL NEW YEAR’S ROCKIN’ EVE IN THIS ISSUE · POWERBALL NEW YEAR’S ROCKIN’ EVE The North Dakota Lottery is launching an exciting NEW promotion, Powerball New Year’s

I hope everyone is enjoying the first days of summer. The Office of the State Auditor recently completed the Lottery’s financial audit for the fiscal year ended June 30, 2018. Lottery ticket sales totaled $31.3 million. Sales increased $3.68 million, or 13.3%, compared to the previous fiscal year.

Fiscal Year 2014

Fiscal Year 2015

Fiscal Year 2016

Fiscal Year 2017

Fiscal Year 2018

Total Ticket Sales $26,899,400 $27,010,263 $35,624,903 $27,620,258 $31,307,328

Retailer & Bonus Commissions

$1,348,909 $1,369,123 $1,819,340 $1,383,597 $1,550,922

Fiscal Year Comparisons

Where did the money go in fiscal year 2018? The Lottery transferred $7.3 million to the State General Fund, along with $320,000 to the Compulsive Gambling Prevention and Treatment Fund and $422,500 to the Multi-Jurisdictional Drug Task Force Grant Fund. Retailers earned over $1.51 million in sales commission and $35,000 in bonus commission.

Since the launch of the Lottery, North Dakota players have won over $122 million in prizes and Lottery retailers have earned over $18.4 million in sales and bonus commission. In addition, the Lottery has contributed $92 million to the State General Fund, $3.3 million to the Compulsive Gambling Prevention and Treatment Fund, and $4.6 million to the Multi-Jurisdictional Drug Task Force Grant Fund.

Will fiscal year 2019 break the fiscal year 2016 sales record of $35.6 million? The year is finishing strong with unaudited ticket sales for July 2018

through May 2019 totaling $33.1 million. This represents a $3.9 million increase in sales, or 13.4%, compared to the same period last year. The increase is primarily due to multiple big jackpot runs, including a $1.53 billion Mega Millions jackpot and a $687 million Powerball jackpot.

We look forward to fiscal year 2020 that promises to be fun, exciting, and rewarding for the Lottery and our retailers. Remember that your Customer Service Specialist is available to assist with all Lottery products, rules and information. Please contact the Lottery office with any questions or comments at 701.328.1574 (local) or toll free at 1.877.635.6886.

$0

$5,000,000

$10,000,000

$15,000,000

$20,000,000

$25,000,000

$30,000,000

$35,000,000

$40,000,000

FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019(July '18 -May '19)

Sale

s ($)

Fiscal Year

Total Lottery Sales

FY 2013

FY 2014

FY 2015

FY 2016

FY 2017

FY 2018

FY 2019(July '18 -May '19)

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Page 3: POWERBALL NEW YEAR’S ROCKIN’ EVE IN THIS ISSUE · POWERBALL NEW YEAR’S ROCKIN’ EVE The North Dakota Lottery is launching an exciting NEW promotion, Powerball New Year’s

RETAILER SURVEYThe Lottery’s strong relationship with you, the retailers, is an integral part of the success of the lottery. We encourage and appreciate the valued feedback from you on the front-lines.

Currently, ND Lottery Customer Service Special-ists are hand-delivering Retailer Surveys to each and every retailer. We invite all of you to take a few minutes and let us know the good, the bad and the ugly. What is working and what could be bet-ter. This invaluable information will help us make the best lottery experience possible for you and the players. Thank you for your partnership and support of the North Dakota Lottery!

Please fill out and mail in your completed Retailer Survey by July 19, 2019.

The spring 2by2 7-Draw Promotion broke several 2by2 sales records! 2by2 sales for the four week promotion increased a whopping 85.9% with a promotion record of $659,988 in total sales. All four weeks of the promo hold the top four spots in weekly sales history, with Week 3 holding the top spot at $171,429. Players won over $42,000 in instant prizes.

Did your store rank in the Top 5 across the state? Check out the “Top 5” North Dakota Lottery retailers with the most instant winners:

1. M&H Gas #13 - Mandan 2. Hornbacher’s Village West #2693 - Fargo 3. Family Fare Supermarket #103 - West Fargo 4. Marketplace Food and Drug - Minot 5. Superpumper #39 (N 19th St) - Bismarck

Not on the list? Check the back of this newsletter and see if you made the Top 60!

Lottery Terminal Very Poor Poor OK Good Excellent

Ease of Use:

Reliability: Transaction Speed:

1 2 3 4 5

Self-Serve Ticket Checker Very Poor Poor OK Good Excellent

Lottery 24-Hour Hotline Very Poor Poor OK Good Excellent

Lottery In-Motion (LCD) Monitor Very Poor Poor OK Good Excellent

Comments/Suggestions:

Amount of Use by Players:

Reliability: Transaction Speed:

Comments/Suggestions:

Informative:

Amount of Use by Players: Comments/Suggestions:

Friendly and Courteous:

Quick and Helpful: Comments/Suggestions:

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Retailer License Number:

This questionnaire gives you the opportunity to express your views about the Lottery’s current perfor-mance and to assist in improving Lottery services. Please return the completed survey in the post-age-paid envelope no later than July 19, 2019. If you have any questions regarding this survey, please contact the Lottery at 701.328.1574 or toll free at 1.877.635.6886.

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Lottery Communications Very Poor Poor OK Good Excellent

Lottery Links Newsletter: Lottery Flyers (promotional):

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Comments/Suggestions: 1 2 3 4 5

Lottery Promotions Very Poor Poor OK Good Excellent

Easy to Understand/Sell: Help Traffic the Store/Increase Sales:

1 2 3 4 5

Comments/Suggestions: 1 2 3 4 5

Lottery Point of Sale Pieces Very Poor Poor OK Good Excellent

Promotional: Generic:

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Comments/Suggestions: 1 2 3 4 5

Lottery Self Service Terminal Very Poor Poor OK Good Excellent

Easy for Players to Use: Reliability:

1 2 3 4 5

Comments/Suggestions: 1 2 3 4 5

Lottery Players Club/Mobile App Very Poor Poor OK Good Excellent

Player Feedback on Lottery Players Club: Player Feedback on Lottery Mobile App:

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Comments/Suggestions: 1 2 3 4 5

LOTTERY RENEWAL PROCESS NOW ONLINEThe North Dakota Lottery retailer license renewal process will be done completely online and just in time for the renewal period!

On August 1, 2019, retailers will be able to complete the license renewal process online for the upcoming renewal year at the North Dakota Lottery website. All required information will be completed and submitted online.

Watch for more information coming in the next month. If you have any questions regarding the license renewal process, please call the ND Lottery office at 701-328-1574.

2BY2 BREAKS RECORDS AGAIN

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Page 4: POWERBALL NEW YEAR’S ROCKIN’ EVE IN THIS ISSUE · POWERBALL NEW YEAR’S ROCKIN’ EVE The North Dakota Lottery is launching an exciting NEW promotion, Powerball New Year’s

/NDLottery @ND_Lottery

LOTTERY.ND.GOV

OFFICE OF ATTORNEY GENERALLOTTERY DIVISION1050 E. Interstate Ave. Suite 200Bismarck, ND 58503-5574

(701) 328-15741 (877) NDLOTTO (635-6886)Fax: (701) 328-1580

Rank Retailer Rank Retailer Rank Retailer1 M&H Gas #13 - Mandan 18t M&H Gas #15 - Jamestown 41t Dakota Plains Cenex - Valley City2 Hornbacher`s Village West #2693 - Fargo 22t Hornbacher`s Southgate #2687 - Fargo 41t Simonson Station Store #4 (S. Broadway) - Minot3 Family Fare Supermarket #103 - West Fargo 22t Gastrak - Portal 43t Simonson Station Store #6 (2nd Ave W.) - Williston4 Marketplace Food and Drug (S. Broadway) - Minot 24t Hornbacher`s Northport #2685 - Fargo 43t Crosby Self Serve - Crosby5 Superpumper #39 (N 19th St) - Bismarck 24t Albertson`s #0028 - Williston 43t One Stop - Watford City6 Dan`s SuperMARKET #2 (North) - Bismarck 24t Pit Stop LLC - Dickinson 43t Hugo`s #2 (S. Washington) - Grand Forks7t Dan`s SuperMARKET #3 (South) - Bismarck 24t Family Fare Supermarket #115 (25th Street) - Fargo 43t Circle `R` - Oakes7t M&H Gas #25 - Minot 28t Dan`s SuperMARKET #14 (Yorktown Dr.) - Bismarck 43t Leevers Foods (North) - Devils Lake9t Cash Wise Foods #3012 (S. 33rd St) - Fargo 28t Dan`s SuperMARKET #12 (Turnpike) - Bismarck 43t Leevers Foods - Valley City9t Hugo`s #9 - Jamestown 28t Petro Serve USA #077 (E. Divide) - Bismarck 50t Red Carpet Carwash #8 (N. 6th St.) - Bismarck11 Rosie`s Food and Gas - Dickinson 28t Cash Wise Foods #3043 - Minot 50t Gustafson Oil - Bottineau12t Patriot Fuels of Carrington - Carrington 32t Miller`s Fresh Foods - New Rockford 50t Petro Serve USA #071 - Valley City12t Cash Wise Foods #3044 - Dickinson 32t Cash Wise Foods #3049 - Jamestown 50t Cash Wise Foods #3047 - Stanley12t Cash Wise Foods #3042 - Watford City 32t Broadway Market Place Foods - Minot 50t Pinnacle Travel Plaza of Stanley - Stanley12t M&H Gas #22 - Dickinson 35t The Hub Convenience Stores #2 - Beulah 50t Pony Express Shell - Bismarck16 Allied Energy/Cenex - Edgeley 35t McClusky C-Store - McClusky 50t M&H Gas #33 (1st Ave W.) - Williston17 Simonson Station Store #8 - Wahpeton 35t Neighborhood Grocery and Gas - Jamestown 50t Lincoln Cenex - Lincoln18t Leroy`s MVP Store - Mandan 35t North Hill Marketplace Foods - Minot 58t Superpumper #4 - Williston18t Cash Wise Foods #3020 - Bismarck 35t M&H Gas #34 (2nd Ave W.) - Williston 58t Hugo`s #8 (32nd Ave) - Grand Forks18t Brothers III Sports - Valley City 35t Dan`s SuperMARKET #6 - Bismarck 58t Parshall Cenex - Parshall