Top Banner

Click here to load reader

MÜŞTERİ DOKÜMANLARINIZI DÖNÜŞTÜRÜN

Jul 15, 2015

ReportDownload

Technology

  • SAP FORUM STANBUL 2014Basit Dn Fark Yaratmteri dokmanlarinizi dntrnMartin VogelOpenText

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 2

    AGENDA

    Document Presentment Introduction

    One Platform Multiple Business Applications a single communication platform

    Customer Experience Strong marketing tool

    Use cases Examples of implementation

  • Document PresentmentIntroduction

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 4

    Communication

    Communication (from Latin "communis", meaning to share) is the activity of conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing, or behavior.

    Communication requires a sender, a message, and a recipient, although the receiver need not bepresent or aware of the sender's intent to communicate at the time of communication; thuscommunication can occur across vast distances in time and space. Communication requires that thecommunicating parties share an area of communicative commonality. The communication process iscomplete once the receiver has understood the message of the sender.

    4

    Wikipedia.org

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 5Copyright Open Text Corporation. All rights reserved.

    is to create a document

    Document PresentmentEssential task

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 6Copyright Open Text Corporation. All rights reserved.

    and deliver it in the appropriate format to the right recipient

    Document PresentmentEssential task

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 7Copyright Open Text Corporation. All rights reserved.

    via the appropriate delivery channel.

    Document PresentmentEssential task

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 8

    We need fast response to our document content or layout change request.

    Document PresenrtmentSolving customers challenges

    We need reducing mailing costs for our outputs.

    Our call center is overloaded and therefore expensive.

    Consume-to cash is too long.

    Our processes driven by multiple applications are expensive. We need savings.

    Customers fluctuation is really big pain for us.

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 9

    Document change request turnaround decreased from 1-2 weeks to less than 24h

    OpenText StreamServeCIO experience

    We support 85+ different types of documents across multiple states with one full time employee and no external consulting resources

    We reduced mailing and distribution cost by 50% per document

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 10

    Billing inquiries were cut by half, which led to a significant reduction in call center costs

    OpenText StreamServeCOO/CFO experience

    Consume-to-cash was shortened 2-3 days, which had a huge impact on our revolving credit line

    We saved EUR 2.5M annually optimizing the account opening process alone

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 11

    Our customer turnover rate was reduced from 25% to under 5%

    OpenText StreamServeCMO experience

    We are now putting customer messages and campaigns on our bills, e.g. for fall furnace light-ups

    The solution is pretty easy for a business-oriented person to use

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 12

    OpenText StreamServeIntegrated, optimized document communication

    Improve customer experience: customized, proactive, 360 degree view

    Improve operational efficiencies: automate document processes in real-time

    Automated and Integrated

    PersonalizedTargeted

    CommunicationsDocumentGenerationDocumentDistribution

    DocumentConsolidation

    DocumentComposition

    Archiving

    Live individual correspondence

    PdfDuplicaat/ HerbevestigingNL 2807035EUR15.087,502.866,63

    NON-SAP

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 13Copyright Open Text Corporation. All rights reserved.

    Channels selection can be fully dynamic, which supports sustainability and decreases costs of delivery.

    235metric tons of CO2 per yearsaved by paper reduction

    Financial Benefits

    100,000 Documents/dayEnvironmental Benefits

    > 5 000 000savings per year

    20%electronic

    80%paper

    4.8Mdocuments =

    Document Presentment

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 14Copyright Open Text Corporation. All rights reserved.

    Document Presentment

    All templates are output independent and therefore can be shared across all output formats and channels.

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 15Copyright Open Text Corporation. All rights reserved.

    One template can alternate in brand or language

    Document Presentment

  • One PlatformMultiple Business Applications a single communication platform

  • 17 2014 SAP AG or an SAP affiliate company. All rights reserved.

    Market challenges

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 181811/4/2014

    Organizations must integrate and improve multichannel customer

    communications.

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 19

    Organizations must integrate and improve multichannel customer

    communications.

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 2020

    Document Presentment by OpenTextSolving customers challenges

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 2121

    SolutionMarketingLine of Business ITFront Office

    Must communicate and integrate across channels

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 2222

    Forester Output Management Framework

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 23

    Before independent output solutionsBusiness applications

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 24

    After integrated unified system

    Document Presentment by OpenText

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 25

    Document Presentment by OpenTextInvolve business users

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 26

    Busin

    ess

    Prod

    uctio

    nDe

    sign

    StreamServer

    Ad-hoc Correspondence Correspondence Reviewer Collector

    AFPPDF

    PCL

    Post-processing

  • Customer ExperienceStrong marketing support

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 28

    Great Customer

    Experience

    Revenue

    RetentionReferrals

    The importance of customer experience

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 29

    Direct Impact on the bottom line

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 30

    Mails discarded without being opened or read

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 31

    Improved document layout

    Color in the invoice

    Transactional with graphics

    Integration of promotional offers

    Segmented personalized messages

    Transpromo documentsThe way to marketing efficiency

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 32

    Web Based tool allowing business users to define, maintain, review and approve business related content without interfering with IT. Time to market is reduced to minutes or hours.

    Composition CenterThe web based tool for business/marketing people

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 33

  • Use casesExamples of implementation

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 35

    Line-of-business users can design and deliver one-to-one messages by includingtargeted content on any type of enterprise document

    Business User Enablement

    Enablement for Business Users with OpenText StreamServe Web Tools

    Transform ordinary customer communications into powerful, one-to-one marketing channels

    Document Composition

    Improve customer, partner and supplier relations by streamlining document-intensive business processes

    Document Process Automation

    Consolidate, produce and deliver customized documents when and where you want them

    Enterprise Document Presentment

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 36

    Improving Operational Efficiencies and Enhancing Customer Communications

    Real-time Customer CentricFormatting and Printing

    Static Documents

    Application Dependent

    IT Dependent

    Batch

    Recipient-drivenOutput-channel Driven

    Personalized Documents

    Enterprise-wide

    Business User

    Real-time

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 37

    Taking Business User Enablement to the Next Level

    Line-of-business users can design and deliver one-to-one messages by includingtargeted content on any type of enterprise document

    Business User Enablement

    Document Composition Enterprise Document Presentment Document Process Automation

    AdHoc and Reviewer

    Enhances business processes by extending business user enablement to create, edit and review documents live and in real-time, seamlessly integrated into the customers portal