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Quick Snapshot Week 23-30’2014 MCCS
11

Media scenario week 30'2014 abp news

May 25, 2015

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Media scenario week 30'2014 abp news
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Page 1: Media scenario week 30'2014    abp news

Quick Snapshot

Week 23-30’2014

MCCS

Page 2: Media scenario week 30'2014    abp news

ABP NEWS Week: 23-30’14

TG – MF,15+ SEC:ABCMarket - HSM

Page 3: Media scenario week 30'2014    abp news

Hindi News maintaining its # 3 position

GEC

HIN

DI ...

HIN

DI...

MU

SIC

KID

S

REG

SPO

RTS

INFO

EN

G

LIFE

T...

BU

S ...

EN

G E

NT

EN

G ...

0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0

45.0

37.3

13.6

5.6 4.7 4.1 3.3 2.8 1.4 0.7 0.7 0.3 0.2 0.1

% Genre Share

Source : TAM Period : Wk 30’2014

PLEASE NOTE: REGIONAL GENRE IS WITHOUT BANGLA & MAHA GENRE

Page 4: Media scenario week 30'2014    abp news

VS. last year 15% increase in terms of shares

Hindi News0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

5.36.1

% Genre Share

Wk 23-30'13 Wk 23-30'14

Source : TAM Period : Wk 23-30’Year : 2013 & 2014

PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING LIVE INDIA .VS last year channel bouquet has increased.

Page 5: Media scenario week 30'2014    abp news

ABP News among top 3 channels

Neck to Neck with India TV

Aaj Tak India TV ABP News Z News NEWS NATION India News0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

18%

15%

13%

10%

8% 8%

% Mkt Share

Wk23-30'14

Source : TAM Period : Wk 23-30’14

Page 6: Media scenario week 30'2014    abp news

ABP News #2 in Reach

Aaj Tak ABP News

Z News India TV

IBN 7 NDTV India

0

10

20

30

40

5043

3934 33

2823

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 23-30‘14

Aaj Tak

ABP News

Z News

India TV

IBN 7 NDTV India

0

10

20

30

40

50

6052

4641 39

3327

CS 4+

Reach

in M

n.

Page 7: Media scenario week 30'2014    abp news

ABP News among top 2 in most of the markets

Source : TAMPeriod : Wk 23-30’14

Market Share %

Channel Mumbai Kol Del Chts'grh B'har Guj Maha MP PHCHP Raj UP WB East West North South HSM AI

Aaj Tak 14% 13% 18% 14% 11% 17% 18% 13% 21% 19% 14% 18% 18% 18% 18% 35% 18% 18%

ABP News 13% 26% 9% 13% 10% 11% 15% 10% 13% 17% 14% 18% 15% 14% 12% 15% 13% 13%

India TV 22% 11% 20% 13% 16% 16% 18% 19% 8% 11% 12% 8% 14% 17% 14% 4% 15% 15%

Z News 6% 9% 9% 6% 10% 10% 8% 11% 13% 10% 12% 16% 10% 8% 11% 4% 10% 10%

IBN 7 5% 7% 6% 5% 8% 5% 6% 5% 7% 5% 7% 5% 4% 5% 6% 4% 6% 6%

NDTV India 6% 8% 6% 5% 4% 5% 5% 6% 7% 4% 5% 5% 5% 5% 5% 4% 5% 5%

DD News 1% 3% 1% 1% 1% 1% 1% 2% 1% 1% 1% 3% 2% 1% 1% 27% 1% 2%

Samay 2% 4% 1% 5% 2% 3% 3% 3% 2% 4% 2% 7% 5% 3% 2% 4% 2% 2%

TEZ 6% 9% 5% 1% 4% 3% 4% 2% 3% 2% 4% 5% 2% 4% 4% 0% 4% 4%

News 24 5% 2% 10% 12% 8% 5% 5% 9% 4% 5% 6% 1% 4% 5% 7% 0% 7% 6%

P7 news 1% 1% 0% 3% 2% 2% 2% 1% 3% 1% 1% 1% 2% 2% 1% 0% 1% 1%

News Express 3% 1% 2% 1% 6% 2% 3% 1% 3% 2% 2% 1% 1% 2% 2% 0% 2% 2%

NEWS NATION 11% 4% 5% 12% 12% 10% 9% 7% 8% 11% 9% 7% 10% 9% 7% 0% 8% 8%

India News 5% 3% 7% 9% 7% 11% 5% 9% 8% 9% 9% 2% 8% 7% 8% 4% 8% 8%

Page 8: Media scenario week 30'2014    abp news

Top 10 Shows – ABP NEWS

Source : TAM Period : Wk 30’14

Date Time From Time To Programme GenreTVT 000s

25/07/2014 20:56 21:50 ABP LIVE News Bulletin 245

20/07/2014 22:17 22:20 BREAKING NEWS News Bulletin 237

26/07/2014 20:58 21:23 ABP NEWS PAR BADI BEHAS Interviews/Portraits/Discussions222

22/07/2014 20:57 21:51 ABP LIVE News Bulletin 221

21/07/2014 14:26 15:25 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 218

23/07/2014 13:30 13:41 FATAFAT 51 News Bulletin 218

23/07/2014 14:27 15:28 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 216

21/07/2014 21:59 22:23 24 GHANTE REPORTER News Bulletin 215

20/07/2014 21:29 21:52 KBC Reviews/Reports 210

26/07/2014 14:27 15:24 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 208

Page 9: Media scenario week 30'2014    abp news

Network Performance

Page 10: Media scenario week 30'2014    abp news

MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net0%

5%

10%

15%

20%

25% 24%22%

21%

15%

13%

5%

% Mkt. Share

Wk 23-30'14

Source : TAM Period : Wk 23-30’14

MCCS # 1 News Network

Page 11: Media scenario week 30'2014    abp news

Thank You