Media scenario week 29'2014 abp ananda

Quick Snapshot

Week 22-29’2014

MCCS

ABP ANANDAPeriod – Wk 22-29’14

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Bangla News genre @ # 2 position

Bangla

...

Bangla

...

Bangla

...

0

10

20

30

40

50

38

8

2

% Genre Sh

Source : TAM Period : Wk 29’2014

VS last year marginal decrease in market shares

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

10.0 9.1

8.0

% Genre Share

Wk 22-19'13 Wk 22-19'14

Source : TAM Period : Wk 22-29Year : 2013 &2014

ABP Ananda leader in the market

ABP Ananda Kolkata TV 24 GHANTA RPLUS News Time Bangla HIGH NEWS

32%

22%

19%16%

11%

1%

% Mkt. Share

Wk 22-29'14

Source : TAM Period : Wk 22-29’14

ABP Ananda leading in both TG’s

Source : TAM Period : Wk 22-29’14

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0

2

4

6

8 87

5

3

2

Reach in Mn

TG: 4+ CS

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0

2

4

6

87

6

43

2

Reach in Mn

TG: 15+ CS

ABP Ananda leading in almost all TAM reported markets

Source : TAM Period : Wk 22-29’14

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 16% 33% 32% 19% 19% 17%ABP Ananda 30% 43% 33% 32% 32% 30%Kolkata TV 26% 3% 10% 22% 22% 21%News Time Bangla 9% 21% 21% 11% 11% 10%RPLUS 19% 1% 4% 16% 17% 22%

ABP Ananda performing on News Bulletins &

Interviews/Discussions

Source : TAM Period : Wk 29’2014 Analysis : Sub Genre GRPs

Share % within each sub-genre

Kol TV is scoring from News Headlines, Cartoons/Animations & Sports Magazines

Week 29, 2014

Prog Genres 24 GHANTA ABP Ananda Kolkata TV News Time Bangla RPLUSNews Bulletin 14% 33% 34% 8% 10%News Headlines 45% 0% 47% 0% 8%Cartoons/Animation 31% 0% 51% 18% 0%Sports Magazines 20% 25% 30% 7% 18%

Interviews/Portraits/Discussions 5% 49% 20% 13% 12%Film Based Magazines 14% 12% 46% 5% 22%

Top 10 Shows – ABP ANANDA

Source : TAM Period : Wk 29’2014

Date Time From Time To Programme Genre TVT 000s16/07/2014 21:28 21:52 RUNNER News Bulletin 124

16/07/2014 23:28 23:52 ABP ANANDA KHABAR News Bulletin 108

16/07/2014 23:58 00:27 ABP ANANDA KHABAR News Bulletin 95

17/07/2014 23:59 00:27 ABP ANANDA KHABAR News Bulletin 92

13/07/2014 20:28 20:56 ABP ANANDA PROGRAM News Bulletin 91

15/07/2014 22:28 22:51 XTRA TIME Sports Magazines 90

19/07/2014 20:58 21:25 NOJORE 9 TA News Bulletin 88

17/07/2014 19:58 20:57 ABP ANANDA PROGRAM News Bulletin 79

16/07/2014 22:58 23:22 ABP ANANDA KHABAR News Bulletin 78

17/07/2014 21:28 21:52 ABP ANANDA KHABAR News Bulletin 78

Thank You