Quick Snapshot Week 45 – 52’2013 MCCS
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Quick Snapshot
Week 45 – 52’2013
MCCS
ABP ANANDAPeriod – Wk 45-52’2013TG – MF 15+ SEC:ABC CS
Market – West Bengal
Bangla News genre maintaining its # 2 position
Bang
la G
EC
Bang
la ..
.
Bang
la M
ov.
Bang
la M
...
0
10
20
30
40
50
38
73 1
% Genre Sh
Source : TAM Period : Wk 52’2013
VS last year 18% increase in genre in terms of mkt. shares
0.01.02.03.04.05.06.07.08.09.0
6.67.7
% Genre Share
Wk 45-52'12 Wk 45-52'13
Source : TAM Period : Wk 45-52 year : 2012 & 2013
PLEASE NOTE: CHANNEL BOUQUET HAS BEEN EXPANDED THIS YEAR, CHANNELS LIKE HIGH NEWS & CTVN AKD PLUS HAS BEEN NEWLY INTRODUCED
ABP Ananda leader in the market
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla
HIGH NEWS CTVN AKD PLUS
28%
21%19%
13%
9%7%
4%
% Mkt. Share
Wk 45-52'13
Source : TAM Period : Wk 45-52’2013
ABP Ananda leading in both TG’s
Source : TAM Period : Wk 45-52’2013
ABP Ana
nda
24 GHANTA
CTVN AKD
Plus
High New
s
News T
ime B
angla
Kolka
ta TV
RPLUS
0246
7 64 4
2 2 2
Reach in MnTG: 4+ CS
ABP Ana
nda
24 GHANTA
CTVN AKD
Plus
High New
s
News T
ime B
angla
Kolka
ta TV
RPLUS
0246 6 5
4 42 2 2
Reach in MnTG: 15+ CS
ABP Ananda leading in almost all TAM reported markets
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 18% 36% 26% 21% 21% 22%ABP Ananda 26% 35% 23% 28% 28% 27%Kolkata TV 21% 6% 29% 19% 19% 18%News Time Bangla 7% 12% 12% 8% 8% 9%RPLUS 17% 1% 3% 13% 13% 13%CTVN AKD Plus 3% 6% 6% 4% 4% 4%High News 8% 6% 1% 7% 7% 7%
Source : TAM Period : Wk 45-52’2013
ABP Ananda performing on News Bulletins & Film based
Magazines
Source : TAM Period : Wk 52’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta scoring from News Headlines & Sports/MagazinesKolkata TV is scoring from Cartoons/Animations & Reviews/Reports
Week 52'13
Prog Genre 24 GHANTAABP Ananda High News Kolkata TV
News Time Bangla RPLUS
News Bulletin 21% 35% 9% 15% 8% 12%News Headlines 59% 0% 0% 41.30% 0% 0%Cartoons/Animation 42% 0% 0% 44% 14% 0%Film Based Magazines 12% 32% 2% 27% 14% 13%Sports Magazines 55% 28% 2% 0% 1% 14%Reviews/Reports 37% 10% 1% 44% 0% 8%
Top 10 Shows – ABP ANANDA
Date Time From Time To Programme Genre TVT 000s
12/26/2013 8:29:00 PM 8:52:00 PM ABP ANANDA PROGRAM News Bulletin 116
12/28/2013 10:27:00 PM 10:52:00 PM XTRA TIME Sports Magazine 106
12/23/2013 7:28:00 PM 7:54:00 PM KURSHITE KEJARIWAL Interviews/Port 95
12/24/2013 7:00:00 PM 7:24:00 PM ABP ANANDA PROGRAM News Bulletin 86
12/24/2013 7:28:00 PM 7:54:00 PM ABP ANANDA PROGRAM News Bulletin 82
12/27/2013 10:28:00 PM 10:53:00 PM XTRA TIME Sports Magazine 76
12/25/2013 11:28:00 PM 11:53:00 PM ABP ANANDA KHABAR News Bulletin 76
12/27/2013 1:49:00 PM 1:54:00 PM ABP ANANDA KHABAR News Bulletin 76
12/26/2013 10:28:00 PM 10:54:00 PM XTRA TIME Sports Magazine 74
12/27/2013 7:28:00 PM 7:52:00 PM ABP ANANDA KHABAR News Bulletin 74
Source : TAM Period : Wk 52’2013
Thank You
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