Top Banner
Quick Snapshot Week 22-29’2014 MCCS
11

Media scenario week 29'2014 abp news

May 25, 2015

Download

Documents

Media scenario week 29'2014 abp news
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Media scenario week 29'2014 abp news

Quick Snapshot

Week 22-29’2014

MCCS

Page 2: Media scenario week 29'2014 abp news

ABP NEWS Week: 22-29’14

TG – MF,15+ SEC:ABCMarket - HSM

Page 3: Media scenario week 29'2014 abp news

Hindi News maintaining its # 3 position

GEC

HIN

DI ...

HIN

DI...

MU

SIC

KID

S

SPO

RTS

REG

INFO

EN

G

LIFE

T...

BU

S ...

EN

G E

NT

EN

G ...

0

5

10

15

20

25

30

35

40

45

36

13

6 5 4 3 3 1 1 1 0 0 0

% Genre Share

Source : TAM Period : Wk 29’2014

PLEASE NOTE: REGIONAL GENRE IS WITHOUT BANGLA & MAHA GENRE

Page 4: Media scenario week 29'2014 abp news

VS. last year 24% increase in terms of shares

Hindi News0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

5.2

6.4

% Genre Share

Wk 22-29'13 Wk 22-29'14

Source : TAM Period : Wk 22-29’Year : 2013 & 2014

PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING LIVE INDIA .VS last year channel bouquet has increased.

Page 5: Media scenario week 29'2014 abp news

ABP News among top 3 channels

Neck to Neck with India TV

Aaj Tak India TV ABP News Z News NEWS NATION India News0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%18%

15%

13%

10%

8% 8%

% Mkt Share

Wk22-29'14

Source : TAM Period : Wk 22-29’14

Page 6: Media scenario week 29'2014 abp news

ABP News #2 in Reach

Aaj Tak ABP News

Z News India TV

IBN 7 NDTV India

0

10

20

30

40

50 4439

34 3327

23

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 22-29‘14

Aaj Tak

ABP News

Z News

India TV

IBN 7 NDTV India

0

10

20

30

40

50

60 5347

41 4033

27

CS 4+

Reach

in M

n.

Page 7: Media scenario week 29'2014 abp news

ABP News among top 2 in most of the markets

Source : TAMPeriod : Wk 22-29’14

Market Share %

ChannelMumbai Kol Del Chts'grh B'har Guj Maha MP PHCHPRaj UP WB East West North South HSM AI

Aaj Tak 15% 13% 18% 16% 11% 18% 19% 14% 21% 20% 15% 19% 19% 18% 18% 34% 18% 19%ABP News 13% 27% 9% 13% 10% 12% 15% 10% 14% 17% 15% 19% 15% 14% 13% 16% 13% 13%India TV 21% 13% 19% 12% 15% 17% 18% 18% 8% 10% 12% 9% 14% 17% 14% 6% 15% 15%Z News 6% 9% 9% 6% 9% 10% 8% 11% 12% 9% 12% 16% 10% 9% 11% 6% 10% 10%IBN 7 5% 7% 6% 4% 8% 5% 6% 5% 7% 4% 7% 6% 4% 5% 6% 3% 6% 6%NDTV India 6% 8% 6% 5% 4% 5% 5% 6% 7% 4% 5% 5% 5% 5% 5% 3% 5% 5%DD News 1% 3% 1% 1% 2% 1% 1% 2% 1% 1% 1% 3% 2% 1% 1% 22% 1% 1%Samay 2% 4% 1% 5% 3% 2% 2% 3% 2% 4% 2% 7% 5% 2% 2% 3% 2% 2%TEZ 6% 8% 5% 1% 3% 3% 4% 2% 3% 2% 4% 5% 2% 4% 4% 3% 4% 4%News 24 5% 2% 10% 12% 8% 4% 4% 9% 4% 5% 6% 1% 4% 4% 7% 0% 6% 6%P7 news 1% 1% 0% 3% 2% 2% 1% 1% 2% 1% 1% 1% 2% 2% 1% 0% 1% 1%News Express 3% 1% 2% 1% 7% 2% 2% 1% 3% 2% 3% 1% 1% 2% 2% 0% 2% 2%NEWS NATION 10% 3% 5% 12% 11% 10% 8% 8% 7% 10% 9% 6% 10% 9% 7% 0% 8% 8%India News 5% 3% 7% 9% 7% 10% 5% 9% 8% 10% 8% 2% 8% 7% 8% 3% 8% 8%

Page 8: Media scenario week 29'2014 abp news

Top 10 Shows – ABP NEWS

Source : TAM Period : Wk 29’14

Date Time From Time To Programme GenreTVT 000s

16/07/2014 20:57 21:50 ABP LIVE News Bulletin 281

16/07/2014 14:26 15:22 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 259

14/07/2014 14:27 15:23 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 257

15/07/2014 14:26 15:23 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 248

18/07/2014 14:29 14:46 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 248

17/07/2014 22:00 22:25 24 GHANTE REPORTER News Bulletin 247

13/07/2014 07:46 07:49 MANORANJAN FATAFAT Fi lm Based Magazines 242

13/07/2014 20:45 20:53 FATAFAT 51 News Bulletin 232

16/07/2014 07:55 08:21 FATAFAT 101 News Bulletin 226

13/07/2014 21:30 21:44 MEIN MOST WANTED SE MILA Interviews/Portraits/Discussions214

Page 9: Media scenario week 29'2014 abp news

Network Performance

Page 10: Media scenario week 29'2014 abp news

MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net0%

5%

10%

15%

20%

25%

30%

24%23%

20%

15%13%

5%

% Mkt. Share

Wk 22-29'14

Source : TAM Period : Wk 22-29’14

MCCS # 1 News Network

Page 11: Media scenario week 29'2014 abp news

Thank You