Media scenario week 29'2014 abp majha

Quick Snapshot

Week 22-29’2014

MCCS

ABP MajhaWeek: - 22-29’14

TG: MF 15+ SEC:ABC CSMarket – Maharashtra

Marathi News maintaining its #2 position

Mara

thi G

EC

Mara

thi N

ew

s

Mara

thi M

ov.

Mara

thi M

usi

c

0

5

10

15

20

25

17

43

0

% Genre Shares

Source : TAMPeriod : Wk 29’14

Vs. Last year genre share up by 8%

% Genre Share0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

3.74.0

Wk 22-29'13 Wk 22-29'14

Source : TAM Period : Wk 22-29’2013 & 2014

ABP Majha ruling the chart with 39% mkt. share

ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maharashtra0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

39%

24%22%

16%

% Mkt. Share

Wk 22-29'14

Source : TAM Period : Wk 22-29’14

ABP Majha the leader in reach

Source : TAM Period : Wk 22-29’14

ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468

10121416 15

1312

7

Reach in Mn.

4+ CS

ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468

101214 12

11 10

6

Reach in Mn.

15+ CS

ABP Majha: Leadership across all TAM reported markets in Maharashtra

Source : TAM Period : Wk 22-29’14

% Market ShareChannel Mum Pune MAHA L C I MAH .1 to 1 Mn. MAHrest 1 Mn.+ (Including Pune) Maha West AIABP Majha 32% 47% 45% 37% 45% 39% 38% 38%IBN Lokmat 25% 23% 20% 29% 22% 24% 24% 23%TV9 MAHARASHTRA 21% 8% 12% 13% 11% 15% 15% 16%Z 24 Taas 22% 23% 23% 22% 22% 22% 22% 22%

Top 10 Shows Across Marathi News Genre

Source : TAM Period : Wk 29’14

Date Time From Time To Programme Genre TVT 000s18/07/2014 07:58 08:53 NAMASKAR MAHARASTRA News Bulletin 250

18/07/2014 22:01 22:53 10 CHYA BATMYA News Bulletin 201

16/07/2014 21:59 22:51 10 CHYA BATMYA News Bulletin 188

15/07/2014 07:59 08:53 NAMASKAR MAHARASTRA News Bulletin 164

19/07/2014 07:59 08:55 NAMASKAR MAHARASTRA News Bulletin 164

17/07/2014 21:59 22:54 10 CHYA BATMYA News Bulletin 161

16/07/2014 07:59 08:52 NAMASKAR MAHARASTRA News Bulletin 156

16/07/2014 21:17 21:55 ABP MAJHA VISHESH Interviews/Portraits/Discussions153

15/07/2014 08:58 09:55 NAMASKAR MAHARASTRA News Bulletin 150

15/07/2014 21:01 21:12 MAJHA CITY NEWS News Bulletin 145

Thank You